Tag : Case Study
IKEA – the furniture giant has long been known for its creative and practical advertising campaigns for users. Recently, the company’s branch in Sweden came...
Advertising Ideas From Doomsday, Woolmark Raises Awareness of Fast Fashion
Woolmark – the world’s most popular textile brand and the exclusive authority on Merino wool worldwide has launched a new campaign called “Wear Wool, Not...
Analyzing PopMart’s STP model & strategy to change the global Art Toys race
From the BlindBox craze to the Labubu hottrend, it can be said that PopMart is one of the most influential toy brands today. This Chinese...
Surreal’s OOH Campaign Is “For Marketers Only” But It Makes Everyone Curious
Surreal – a UK-based cereal brand has stood out in a fiercely competitive market thanks to its humorous and creative advertising ideas. Recently, Surreal continued...
Peak-end Rule – The mnemonic rule used by Disneyland that leaves a lasting impression on customers
Although each person’s memory capacity is different, they often have special operating rules. One of them is the Peak-end Rule – a memory rule that...
Heinz’s haunting Halloween “Heinz Smile” Campaign
Over the 150-year history of formation and development, Heinz – the world’s leading food brand still receives many compliments for its youthful, creative and trendy...
Analysis of The Coffee House’s marketing strategy according to the 7Ps model
Among countless names, including famous brands, The Coffee House still managed to grab a lucrative market share for itself. And to do this, The Coffee...
Black Myth: Wukong – Successfully Created a Global Fever with the Ultimate Marketing Mix (4P) Strategy
Conceived after 4 years and becoming a big “explosion” in the global gaming market, Black Myth: Wukong has conquered players with unprecedented achievements. This unexpected...
How has Coca-Cola cleverly applied AI in product flavor development and communication strategy?
When it comes to Coca-Cola, many people immediately think of explosive Advertising campaigns and brilliant Brand images. However, few people know that this beverage giant...
Hug to Unlock: UNIQLO’s Creative Strategy for Promoting HEATTECH
In the cold weather of the splendid capital of Paris, UNIQLO – the fashion from Japan promoted tight hugs on the streets with a unique...