Tag : Case Study
From the BlindBox craze to the Labubu hottrend, it can be said that PopMart is one of the most influential toy brands today. This Chinese...
Surreal’s OOH Campaign Is “For Marketers Only” But It Makes Everyone Curious
Surreal – a UK-based cereal brand has stood out in a fiercely competitive market thanks to its humorous and creative advertising ideas. Recently, Surreal continued...
Peak-end Rule – The mnemonic rule used by Disneyland that leaves a lasting impression on customers
Although each person’s memory capacity is different, they often have special operating rules. One of them is the Peak-end Rule – a memory rule that...
Heinz’s haunting Halloween “Heinz Smile” Campaign
Over the 150-year history of formation and development, Heinz – the world’s leading food brand still receives many compliments for its youthful, creative and trendy...
Analysis of The Coffee House’s marketing strategy according to the 7Ps model
Among countless names, including famous brands, The Coffee House still managed to grab a lucrative market share for itself. And to do this, The Coffee...
Black Myth: Wukong – Successfully Created a Global Fever with the Ultimate Marketing Mix (4P) Strategy
Conceived after 4 years and becoming a big “explosion” in the global gaming market, Black Myth: Wukong has conquered players with unprecedented achievements. This unexpected...
How has Coca-Cola cleverly applied AI in product flavor development and communication strategy?
When it comes to Coca-Cola, many people immediately think of explosive Advertising campaigns and brilliant Brand images. However, few people know that this beverage giant...
Hug to Unlock: UNIQLO’s Creative Strategy for Promoting HEATTECH
In the cold weather of the splendid capital of Paris, UNIQLO – the fashion from Japan promoted tight hugs on the streets with a unique...
Dove supports women over 60 to fight against stereotypes about aging through “Beauty Never Get Old” campaign
Breaking unrealistic standards of beauty for women, for the past 20 years, Dove – a famous global health care brand has always persistently pursued the...
Building UGC Communities: 10 Ways Big Brand Did It
Discover 10 effective strategies to build UGC (User-Generated Content) communities from big brands like Netflix, CocaCola,… Identify Community Goals and Values Target: Create a platform...