Netflix’s Squid Game 2 Marketing Strategy: Build a skillful fandom with Experiential Marketing
Squid Game 2 will officially return on December 26, 2024. This is considered one of Netflix’s most important projects at the end of 2024. Therefore,...
Tag : Case Study
Fogg Behavior Model: 3 Factors Help Brands Stimulate Customer Action
Despite launching many attractive advertisements, attractive promotional vouchers…, it still cannot make customers make a purchase. So what is the key point for customers to...
Miniso promotes Super IP & Super Store strategy: Bringing back childhood characters
Dubbed the master of new cooperation strategies, Minino continues to cause a stir when returning with a new collection with the legendary childhood character of...
Hook Model – The secret to turning a product from a need into a user “habit”
We often talk about many reasons for customers to buy a product, such as the product has outstanding features, has a cheap price or interesting...
The Psychological Rule of Reciprocity & Tricks help KFC skyrocket in sales by 54%.
Reciprocity – A seemingly familiar saying but is a social psychological rule that has been proven by many studies and practices to have a great...
How Selena Gomez Turned Rare Beauty Into a Billion Dollar Empire and GenZ-Popular Brand
At the age of 32, Selena Gomez became the youngest self-made billionaire in the US with a net worth exceeding the $1 billion mark (according...
Netflix joins hands with Google to allow viewers to “shop” right on the movie Emily in Paris
“Emily in Paris” season 4 is back and the “Emilycore” fashion style is still making headlines. In an effort to bring unprecedented experiences to customers,...
7-Eleven closes 444 stores: The result of clinging to the old model and mistakes in brand positioning
7-Eleven – one of the most famous convenience store chains in the world is running out of steam after announcing the closure of 444 of...
Endowment Effect – The psychological trap that makes customers unable to ignore your product
Trying Spotify for free for 1 month makes you feel uncomfortable when not renewing, or experiencing the products in IKEA’s house model makes you want...
Dove inspires body image confidence in Canadian high school students through “Most Likely To” Campaign
Recently, to celebrate 20 years of building body confidence for young people, Dove Canada released a film “Most Likely To” as a call for young...