Endowment Effect – The psychological trap that makes customers unable to ignore your product
Trying Spotify for free for 1 month makes you feel uncomfortable when not renewing, or experiencing the products in IKEA’s house model makes you want...
Tag : Case Study
Dove inspires body image confidence in Canadian high school students through “Most Likely To” Campaign
Recently, to celebrate 20 years of building body confidence for young people, Dove Canada released a film “Most Likely To” as a call for young...
IKEA turns window blinds into unique billboards, inviting customers to become brand ambassadors
IKEA – the furniture giant has long been known for its creative and practical advertising campaigns for users. Recently, the company’s branch in Sweden came...
Advertising Ideas From Doomsday, Woolmark Raises Awareness of Fast Fashion
Woolmark – the world’s most popular textile brand and the exclusive authority on Merino wool worldwide has launched a new campaign called “Wear Wool, Not...
Analyzing PopMart’s STP model & strategy to change the global Art Toys race
From the BlindBox craze to the Labubu hottrend, it can be said that PopMart is one of the most influential toy brands today. This Chinese...
Surreal’s OOH Campaign Is “For Marketers Only” But It Makes Everyone Curious
Surreal – a UK-based cereal brand has stood out in a fiercely competitive market thanks to its humorous and creative advertising ideas. Recently, Surreal continued...
Peak-end Rule – The mnemonic rule used by Disneyland that leaves a lasting impression on customers
Although each person’s memory capacity is different, they often have special operating rules. One of them is the Peak-end Rule – a memory rule that...
Heinz’s haunting Halloween “Heinz Smile” Campaign
Over the 150-year history of formation and development, Heinz – the world’s leading food brand still receives many compliments for its youthful, creative and trendy...
Analysis of The Coffee House’s marketing strategy according to the 7Ps model
Among countless names, including famous brands, The Coffee House still managed to grab a lucrative market share for itself. And to do this, The Coffee...
Black Myth: Wukong – Successfully Created a Global Fever with the Ultimate Marketing Mix (4P) Strategy
Conceived after 4 years and becoming a big “explosion” in the global gaming market, Black Myth: Wukong has conquered players with unprecedented achievements. This unexpected...