Tag : Case Study
Not limited by traditional standards, Jean-Paul Gaultier has breathed a new, bold wind into the fashion world. Although he did not go to school, that...
Kopiko: Different positioning, conquering the coffee candy market
When it comes to coffee candy, most consumers will immediately think of the “Pocket Coffee” Brand Kopiko. From a small brand in Indonesia, Kopiko has...
Explore the ART model – Idea quality assessment tool through Lay’s brand case study
How to evaluate whether an Idea has real potential for your brand? To answer this question, let’s refer to the ART Model – a set...
Fast Fashion SHEIN accused of containing toxic chemicals in cheap clothes
From an online fashion Startup, Shein has now become a global fast fashion giant, serving customers in more than 150 countries and owning a team...
Ajinomoto turns negative feedback into positive results through its popular “Frying Pan Challenge” campaign across Japan
Responding to customer feedback about frozen gyoza sticking to the pan when frying, Ajinomoto launched a half-year-long “Frying Pan Challenge” campaign to launch a new...
Coca-Cola x Oreo will be Teaming Up for a Limited Edition Campaign
Confirming some previously leaked rumors, global brands Oreo and Coca-Cola have teamed up to launch two exclusive limited edition products inspired by each other: Limited...
Small Businesses Win Big in the Branding Game
During the Parade of Athletes, at every event venue, and at every media opportunity, athletes typically wear apparel branded by their country’s sponsor. Unless, of...
Lego, Doritos, Volkswagen: The Secret to Success Lies in UGC
User-Generated Content (UGC) is a hotly debated topic: Is UGC really important for Brand development, or is it just content that no one cares about?...
“Have a Good AI Life” kit: Samsung Campaign
Samsung has just created a buzz when launching the unique “Have a Good AI Life” collection, with familiar items such as rubber gloves, socks, drinking...
McDonald’s Campaign: Deal with the Trash
McDonald’s, the fast food giant, has been pursuing sustainable environmental values for many years with impressive Advertising Campaigns. However, no one expected McDonald’s to be...