Category : Storytelling
1. KFC plays big allowing users to exchange fake money for real chicken Recognizing the increasing frustration of New Zealanders with traditional promotions when customers...
10 Inspiring “Scary” Halloween Marketing Campaigns
Halloween has long been an occasion for media to take advantage of creepy elements to incorporate into their creative marketing campaigns. Especially in recent years,...
Heinz’s haunting Halloween “Heinz Smile” Campaign
Over the 150-year history of formation and development, Heinz – the world’s leading food brand still receives many compliments for its youthful, creative and trendy...
Analysis of The Coffee House’s marketing strategy according to the 7Ps model
Among countless names, including famous brands, The Coffee House still managed to grab a lucrative market share for itself. And to do this, The Coffee...
[Download] eBook Content Marketing Research Document from CopyBlogger – Tips for creating content that closely follows user insights
Content Research in Content Marketing is not simply about finding new ideas or suitable keywords. It is also an important process that helps marketers discover...
Black Myth: Wukong – Successfully Created a Global Fever with the Ultimate Marketing Mix (4P) Strategy
Conceived after 4 years and becoming a big “explosion” in the global gaming market, Black Myth: Wukong has conquered players with unprecedented achievements. This unexpected...
How has Coca-Cola cleverly applied AI in product flavor development and communication strategy?
When it comes to Coca-Cola, many people immediately think of explosive Advertising campaigns and brilliant Brand images. However, few people know that this beverage giant...
Hug to Unlock: UNIQLO’s Creative Strategy for Promoting HEATTECH
In the cold weather of the splendid capital of Paris, UNIQLO – the fashion from Japan promoted tight hugs on the streets with a unique...
Dove supports women over 60 to fight against stereotypes about aging through “Beauty Never Get Old” campaign
Breaking unrealistic standards of beauty for women, for the past 20 years, Dove – a famous global health care brand has always persistently pursued the...
Building UGC Communities: 10 Ways Big Brand Did It
Discover 10 effective strategies to build UGC (User-Generated Content) communities from big brands like Netflix, CocaCola,… Identify Community Goals and Values Target: Create a platform...