7-Eleven closes 444 stores: The result of clinging to the old model and mistakes in brand positioning
7-Eleven – one of the most famous convenience store chains in the world is running out of steam after announcing the closure of 444 of...
Category : Storytelling
What is Case by Case? Methods of Handling Situations for Marketers
In the ever-changing world of marketing, there is no set formula that can be applied to every campaign. That is why “Case by case” has...
Endowment Effect – The psychological trap that makes customers unable to ignore your product
Trying Spotify for free for 1 month makes you feel uncomfortable when not renewing, or experiencing the products in IKEA’s house model makes you want...
[NEWS] Busy the holiday season with campaigns from Burger King, Amazon, Starbucks and KOI Thé
The year-end holiday season is always an endless source of inspiration for unique communication ideas. Join MarkKnow to explore the latest holiday campaigns from famous...
Dove inspires body image confidence in Canadian high school students through “Most Likely To” Campaign
Recently, to celebrate 20 years of building body confidence for young people, Dove Canada released a film “Most Likely To” as a call for young...
IKEA turns window blinds into unique billboards, inviting customers to become brand ambassadors
IKEA – the furniture giant has long been known for its creative and practical advertising campaigns for users. Recently, the company’s branch in Sweden came...
Advertising Ideas From Doomsday, Woolmark Raises Awareness of Fast Fashion
Woolmark – the world’s most popular textile brand and the exclusive authority on Merino wool worldwide has launched a new campaign called “Wear Wool, Not...
What is the AIDA Model in Marketing? How to Apply It Most Effectively
What is the AIDA model in Marketing? How to apply it? The AIDA model is being widely applied in most Marketing strategies . Because AIDA represents almost...
Building an effective Content Marketing Strategy for 2025
In an increasingly digital world, the role of Content Marketing has become more important than ever. 2025 is approaching, and keeping up with new trends...
Analyzing PopMart’s STP model & strategy to change the global Art Toys race
From the BlindBox craze to the Labubu hottrend, it can be said that PopMart is one of the most influential toy brands today. This Chinese...