Real Estate Digital Marketing Trends 2025

Staying up to date with the latest trends is a key component of successful real estate marketing. Join MarkKnow in capturing the real estate Digital Marketing trends for 2025 in the article below.

Automate Marketing Processes

Automation will be a major real estate marketing trend in 2019. Many real estate agents looking to save time have started automating their processes. Not only will it help you get more done and get it done faster, it will also help you stay organized by tracking leads and following up with you at custom intervals.

There are a number of ways you can automate your processes to grow customer relationships.

• Develop SMS Marketing campaigns to engage potential customers and move them through the Sales funnel.
• Create drip campaigns with Email Automation that segments your list and sends customers a series of emails based on their interests and where they are in the funnel.
• Use Chatbots on your website and Facebook page to reach out to visitors and engage them in a conversation and answer their useful questions to provide useful value to customers.

Add value through content

Looking into 2019, many businesses will look to build trust and Brand voice by developing local content for their communities.

Some ideas for this type of content:

• The home buying and selling guide covers the basics of the process, with additional content sections available for the business’s specific community.
• Blog posts contain real estate tips such as schools, bike paths, transportation, etc.
• Neighborhood profiles for the residents where you live.
• Home finance guides help buyers understand the pros and cons of local lenders, banks, and related regulations.

Video Marketing Trends in Real Estate

Video will be an incredibly important real estate marketing trend to look forward to in 2025. You can look to integrate Video into your entire marketing strategy. Part of what makes Video such an appealing form of content is its inherent shareability, which drives organic traffic. Creating engaging, compelling videos is an ideal way to provide material for your target audience to share with their friends, potentially expanding the reach of your business.

Below are some real estate video marketing trends in 2019 that businesses can refer to:

• Digital home tour video, which can be a 360 video of your entire home/property.
• Home tour videos on Instagram Stories. If you aren’t already using Instagram Stories to market your real estate, this is definitely an easy and important way to connect with potential clients that businesses should consider.
• Facebook Videos are under 1 minute and 30 seconds and can show viewers a few key things about the home buying or selling process in your location.
• Live videos on Instagram or Facebook where you can answer questions from your followers in real-time as they comment on the video.
• Viral Videos with attractive, trending content.

Using Social Media to build Trust

If you’re using social media to build brand awareness but not creating a trustworthy connection between you and your customers, you’re missing the mark. Looking ahead to 2025, the importance of trust in consumer relationships is more important than ever. How do you build trust as a real estate business? Here are some ideas:

• Never lie or exaggerate information – especially online where your stats can be easily and quickly checked.
• Professional, beautiful images attract customers to real estate projects and real estate products of the business.
• Use social media to show clients the processes you are undertaking, for example if you are undertaking a home renovation, give clients an insight into that. Use Instagram Stories or Facebook Stories to give clients an idea of ​​how to prepare a home you are preparing to sell. Any little piece of information that gives a background on how you do what you do will help create a sense of trust in the process.
• Position yourself as an expert, demonstrating your expertise in real estate. If you know a lot about the local community, share that information on social media with your followers. If you are very familiar with the financial burden of buying and selling real estate, use your social media to help alleviate concerns and questions from your clients. Share information with your followers to build trust in the real estate industry.

In addition, you can also use social media to share business PR articles on reputable electronic newspapers and information sites to increase objectivity and strengthen brand strength to customers. No matter how useful a business’s posts on its Website or Fanpage are, customers will still be concerned about the objectivity of the business. A PR article about a real estate business posted on reputable e-commerce newspaper and News sites in the industry such as Real Estate News, ET Realty, The Real Deal, etc. will certainly help the business reach customers in a more objective way.

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