Small Businesses Win Big in the Branding Game
During the Parade of Athletes, at every event venue, and at every media opportunity, athletes typically wear apparel branded by their country’s sponsor. Unless, of...
Tag : Case Study
Lego, Doritos, Volkswagen: The Secret to Success Lies in UGC
User-Generated Content (UGC) is a hotly debated topic: Is UGC really important for Brand development, or is it just content that no one cares about?...
“Have a Good AI Life” kit: Samsung Campaign
Samsung has just created a buzz when launching the unique “Have a Good AI Life” collection, with familiar items such as rubber gloves, socks, drinking...
McDonald’s Campaign: Deal with the Trash
McDonald’s, the fast food giant, has been pursuing sustainable environmental values for many years with impressive Advertising Campaigns. However, no one expected McDonald’s to be...
McDonald’s Korea Honors Motherly Love with Mom’s Bed’ Campaign
In 2022, McDonald’s, deeply concerned about the lack of resting places for mothers with young children being treated at Korean hospitals, collaborated with Leo Burnett...
“The Meals”: McDonald’s Secret to Children’s Happiness
In celebration of Global Mental Health Awareness, McDonald’s launched a meaningful communication campaign inspired by stories about children’s mental health. The campaign quickly received strong...