Sir Frank Lowe: The Legend Who Revolutionized Advertising in the 20th Century
Sir Frank Lowe is one of the greatest advertisers of the 20th century, responsible for many groundbreaking campaigns for global brands. His creative vision and...
Category : Storytelling
Ajinomoto turns negative feedback into positive results through its popular “Frying Pan Challenge” campaign across Japan
Responding to customer feedback about frozen gyoza sticking to the pan when frying, Ajinomoto launched a half-year-long “Frying Pan Challenge” campaign to launch a new...
Coca-Cola x Oreo will be Teaming Up for a Limited Edition Campaign
Confirming some previously leaked rumors, global brands Oreo and Coca-Cola have teamed up to launch two exclusive limited edition products inspired by each other: Limited...
Small Businesses Win Big in the Branding Game
During the Parade of Athletes, at every event venue, and at every media opportunity, athletes typically wear apparel branded by their country’s sponsor. Unless, of...
Fanta Haunted Apple x Beetlejuice Beetlejuice
Recently, the soft drink Brand from Coca Cola announced a new global cooperation strategy with Warner Bros. The campaign was carried out around the launch...
Lego, Doritos, Volkswagen: The Secret to Success Lies in UGC
User-Generated Content (UGC) is a hotly debated topic: Is UGC really important for Brand development, or is it just content that no one cares about?...
[Customer Journey] How Guest find and book Hotel
When it comes to hotel marketing, the key to driving more bookings is understanding how travelers come to your property in the first place. Where...
“Have a Good AI Life” kit: Samsung Campaign
Samsung has just created a buzz when launching the unique “Have a Good AI Life” collection, with familiar items such as rubber gloves, socks, drinking...
McDonald’s Campaign: Deal with the Trash
McDonald’s, the fast food giant, has been pursuing sustainable environmental values for many years with impressive Advertising Campaigns. However, no one expected McDonald’s to be...
“The Meals”: McDonald’s Secret to Children’s Happiness
In celebration of Global Mental Health Awareness, McDonald’s launched a meaningful communication campaign inspired by stories about children’s mental health. The campaign quickly received strong...