[Customer Journey] How Guest find and book Hotel
When it comes to hotel marketing, the key to driving more bookings is understanding how travelers come to your property in the first place. Where...
Category : Storytelling
“Have a Good AI Life” kit: Samsung Campaign
Samsung has just created a buzz when launching the unique “Have a Good AI Life” collection, with familiar items such as rubber gloves, socks, drinking...
McDonald’s Campaign: Deal with the Trash
McDonald’s, the fast food giant, has been pursuing sustainable environmental values for many years with impressive Advertising Campaigns. However, no one expected McDonald’s to be...
“The Meals”: McDonald’s Secret to Children’s Happiness
In celebration of Global Mental Health Awareness, McDonald’s launched a meaningful communication campaign inspired by stories about children’s mental health. The campaign quickly received strong...