Category : Storytelling
Content Research in Content Marketing is not simply about finding new ideas or suitable keywords. It is also an important process that helps marketers discover...
Black Myth: Wukong – Successfully Created a Global Fever with the Ultimate Marketing Mix (4P) Strategy
Conceived after 4 years and becoming a big “explosion” in the global gaming market, Black Myth: Wukong has conquered players with unprecedented achievements. This unexpected...
How has Coca-Cola cleverly applied AI in product flavor development and communication strategy?
When it comes to Coca-Cola, many people immediately think of explosive Advertising campaigns and brilliant Brand images. However, few people know that this beverage giant...
Hug to Unlock: UNIQLO’s Creative Strategy for Promoting HEATTECH
In the cold weather of the splendid capital of Paris, UNIQLO – the fashion from Japan promoted tight hugs on the streets with a unique...
Dove supports women over 60 to fight against stereotypes about aging through “Beauty Never Get Old” campaign
Breaking unrealistic standards of beauty for women, for the past 20 years, Dove – a famous global health care brand has always persistently pursued the...
Building UGC Communities: 10 Ways Big Brand Did It
Discover 10 effective strategies to build UGC (User-Generated Content) communities from big brands like Netflix, CocaCola,… Identify Community Goals and Values Target: Create a platform...
Jean-Paul Gaultier’s Story: From Rebel Boy to French Fashion Empire
Not limited by traditional standards, Jean-Paul Gaultier has breathed a new, bold wind into the fashion world. Although he did not go to school, that...
Kopiko: Different positioning, conquering the coffee candy market
When it comes to coffee candy, most consumers will immediately think of the “Pocket Coffee” Brand Kopiko. From a small brand in Indonesia, Kopiko has...
Explore the ART model – Idea quality assessment tool through Lay’s brand case study
How to evaluate whether an Idea has real potential for your brand? To answer this question, let’s refer to the ART Model – a set...
Fast Fashion SHEIN accused of containing toxic chemicals in cheap clothes
From an online fashion Startup, Shein has now become a global fast fashion giant, serving customers in more than 150 countries and owning a team...