Jean-Paul Gaultier’s Story: From Rebel Boy to French Fashion Empire
Not limited by traditional standards, Jean-Paul Gaultier has breathed a new, bold wind into the fashion world. Although he did not go to school, that...
Category : Storytelling
Kopiko: Different positioning, conquering the coffee candy market
When it comes to coffee candy, most consumers will immediately think of the “Pocket Coffee” Brand Kopiko. From a small brand in Indonesia, Kopiko has...
Explore the ART model – Idea quality assessment tool through Lay’s brand case study
How to evaluate whether an Idea has real potential for your brand? To answer this question, let’s refer to the ART Model – a set...
Fast Fashion SHEIN accused of containing toxic chemicals in cheap clothes
From an online fashion Startup, Shein has now become a global fast fashion giant, serving customers in more than 150 countries and owning a team...
Sir Frank Lowe: The Legend Who Revolutionized Advertising in the 20th Century
Sir Frank Lowe is one of the greatest advertisers of the 20th century, responsible for many groundbreaking campaigns for global brands. His creative vision and...
Ajinomoto turns negative feedback into positive results through its popular “Frying Pan Challenge” campaign across Japan
Responding to customer feedback about frozen gyoza sticking to the pan when frying, Ajinomoto launched a half-year-long “Frying Pan Challenge” campaign to launch a new...
Coca-Cola x Oreo will be Teaming Up for a Limited Edition Campaign
Confirming some previously leaked rumors, global brands Oreo and Coca-Cola have teamed up to launch two exclusive limited edition products inspired by each other: Limited...
Small Businesses Win Big in the Branding Game
During the Parade of Athletes, at every event venue, and at every media opportunity, athletes typically wear apparel branded by their country’s sponsor. Unless, of...
Fanta Haunted Apple x Beetlejuice Beetlejuice
Recently, the soft drink Brand from Coca Cola announced a new global cooperation strategy with Warner Bros. The campaign was carried out around the launch...
Lego, Doritos, Volkswagen: The Secret to Success Lies in UGC
User-Generated Content (UGC) is a hotly debated topic: Is UGC really important for Brand development, or is it just content that no one cares about?...