Samsung has just created a buzz when launching the unique “Have a Good AI Life” collection, with familiar items such as rubber gloves, socks, drinking cups, towels and tapes being creatively transformed. The opening event attracted a large number of fans, causing the entire product to “sell out” in less than 2 hours.
“Have a Good AI Life” Campaign: Smart life at your fingertips
Samsung Korea has just launched the innovative “Have a Good AI Life” campaign, targeting young, newlywed couples – those who are always looking for modern technological solutions to reduce the burden of housework.
Understanding the needs of these couples to buy home appliances, Samsung cleverly integrated the message about the benefits of AI devices into familiar everyday objects. The campaign not only promotes products but also inspires a more convenient and beautiful life thanks to the support of smart technology.
With a close and subtle approach, “Have a Good AI Life” promises to change consumers’ view of AI, from a distant concept to a reliable companion in modern life.
Samsung and Cheil Worldwide have joined hands with lifestyle brand Nice Weather to create a unique limited edition product line inspired by essential items in the daily lives of Koreans. The special feature of this product line lies in its sophisticated design, which contains functions corresponding to Samsung’s advanced AI products, cleverly conveying the message of convenience and intelligence that technology brings.
- Rubber Gloves – Bespoke AI Dishwasher: “Free your partner’s hands from piles of dirty dishes. The Bespoke AI Dishwasher’s AI custom wash feature will automatically adjust to clean every stain, giving them back their free time for happy moments.”
- Socks – Bespoke Jet Bot Combo AI: “Take care of your feet, let the Bespoke Jet Bot Combo AI take care of your home. With AI Floor Detect technology, this smart vacuum and mop robot automatically recognizes and cleans all types of floors, giving you more time to rest.”
- Drinking Glass – Neo QLED 8K TV: “Health and entertainment are both important. Let Neo QLED 8K’s AI upscaling technology elevate your viewing experience with sharp, lifelike images, while you enjoy 8 glasses of water a day for a healthy body.”
- Bath Towel – Bespoke AI Laundry Combo: “Enjoy a hotel-like experience every day with the Bespoke AI Laundry Combo. AI Opti Wash & Dry technology automatically optimizes the wash and dry cycles, transforming ordinary towels into soft, fresh-smelling towels.”
- Turner – Bespoke Infinite Line Refrigerator: “Cooking has never been easier. Just scan the product barcode, the Bespoke Infinite Line refrigerator will suggest suitable recipes, turning you into a professional chef in the blink of an eye.”
- Packaging tape: “Connect everything in life, from small things to big plans. Let AI Life accompany you, creating a more convenient and interesting life every day.”
Samsung’s limited edition “Have a Good AI Life” product line sold out in less than two hours after going on sale on the official website, proving the campaign’s strong appeal.
To meet consumer demand, Samsung quickly produced more and extended the event to four weeks. At the same time, the brand also cleverly leveraged user-generated content (UGC) to spread positive messages about the product. Specifically, those who check in, record unboxing videos or use the product and post them on social networks will have the opportunity to receive a unique limited edition tray.
“We believe that the best way to change the perception of AI devices is to bring its practical benefits into users’ daily lives,” said Seongphil Hwang, Creative Director of Cheil. “Have a Good AI Life does just that, meeting the need for convenience and practicality that today’s consumers expect.”
AI is a top priority for Samsung
Samsung is putting all its efforts into the AI revolution, evident in the integration of this technology into most of its flagship products, from home appliances to electronics and Mobile phones. The Korean technology company is not only upgrading its products but also aiming to create an “AI Life” – a comprehensive AI life for users.
The most obvious evidence is the launch of the new Neo QLED, OLED and Lifestyle TV lines with improved AI processing chips, along with significantly upgraded Bespoke AI home appliances. Even on the Samsung.com homepage, AI is honored with a separate section, focusing on all of the company’s AI products.
“We are constantly working to make AI Life more accessible to everyone,” said KT Kim, Vice President and Head of Integrated Marketing Communications at Samsung Electronics. “In the future, Samsung will launch various collaboration campaigns to deliver unique AI Life experiences that only Samsung can create.”
Before “Have a Good AI Life”, Samsung had achieved success with many global AI product promotion campaigns such as “AI Do Campaign”, “The new era of AI TV”,… All of this shows Samsung’s great ambition in leading the AI technology trend, changing the way we live and interact with the world around us.
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