Category : Storytelling
Starbucks has bought back 200,000 Sharpie pens, the famous American brand, with the aim of restoring the tradition of writing customers’ names on the brand’s...
5 Classic Cases by Director David Lynch that changed the Way Brands do Advertising
Legendary filmmaker David Lynch has brought his unique cinematic style to advertising, transforming commercial campaigns into emotionally charged works of art. From Calvin Klein to...
FCB Model – Emotional Analysis & Reason for consumers to determine the direction of communication
What is FCB model? The FCB model was created by Richard Vaughn Senior President of FCB Advertising Company (Foote, Cone & Belding) in 1980....
Netflix’s Squid Game 2 Marketing Strategy: Build a skillful fandom with Experiential Marketing
Squid Game 2 will officially return on December 26, 2024. This is considered one of Netflix’s most important projects at the end of 2024. Therefore,...
What is Brand Architecture? 5 Most Popular Brand Architecture Models
What is Brand Architecture? How to build an effective brand architecture? These are key questions that any business needs to answer if it wants to develop sustainably...
Why should you use SEO Services?
In today’s digital age, owning a website is no longer enough to ensure business success. You need to have an effective marketing strategy to attract...
Miniso promotes Super IP & Super Store strategy: Bringing back childhood characters
Dubbed the master of new cooperation strategies, Minino continues to cause a stir when returning with a new collection with the legendary childhood character of...
What is Storytelling? 5 Ways to Build Attractive Storytelling
Terms What is Storytelling? Storytelling is a form of conveying social and cultural messages in the direction of storytelling. This type of content is attractive and...
[Story] How to start a Business and get your First Client
4 Things You Need to Get Your First Client: Cold Email Software (you can start emailing manually) Freelancers (or do it yourself at the start)...
Hook Model – The secret to turning a product from a need into a user “habit”
We often talk about many reasons for customers to buy a product, such as the product has outstanding features, has a cheap price or interesting...