[Download] eBook Content Marketing Research Document from CopyBlogger – Tips for creating content that closely follows user insights

Content Research in Content Marketing is not simply about finding new ideas or suitable keywords. It is also an important process that helps marketers discover and dig into the content that is truly relevant to consumer insights as well as brand goals. So how to research content in the most effective and accurate way? Let’s learn about the ways to research and develop content in the document below!

Why is Content Research so important?

One of the mistakes that many Content Writers are making today is skipping the content research step. Pressured by the massive amount of content from a variety of media channels, marketers often try to pursue quantity instead of quality. Using tools to search for keywords, quickly scrolling through hot trends on social networks,… and trying to complete the content as quickly and smoothly as possible and “shorten” the inherent research process. This harmful habit is the cause of a series of content lacking depth, not bringing real value to readers. This leads to a decrease in traffic, interaction and, in the long term, the Brand‘s conversion rate.

In fact, doing in-depth research on a certain content or topic not only helps marketers create valuable, in-depth content. The research process also brings many benefits to Content Marketing, such as helping writers focus on a topic, avoid rambling and write according to the reader’s insight. At the same time, the research process also helps you find the desires, needs, attitudes and things that your target readers are discussing around that topic.

In addition, Content Research is also a way for writers to open up new ideas around the content topic being researched. You will also gain a deeper understanding of your competitors to find ways to develop more unique and attractive content, avoiding duplication or being outdone when implementing the same topic.

So what activities does content research include and what methods should Content Writers apply to research content effectively? The following document from CopyBlogger will help you grasp the knowledge and methods of doing content research most accurately!

Content Marketing Research Document from CopyBlogger

Condensed in 44 pages, the eBook Content Marketing Research from CopyBlogger will be a very useful pocket document about Content for marketers. The eBook includes 3 main parts, providing readers with perspectives, knowledge and methods as well as tips and tricks for the most effective content research.

Part 1: Research content from customer insights

In part 1, the eBook will help you grasp the 6 basic steps in a content research process from customer insights including:

• Clearly define research objectives
• Participate in the community to understand the readers (Join groups, communities,… of the target readers)
• Listen to the thoughts and opinions of your target audience (Through Social Media, keyword research, etc.)
• Discover the problems your target readers are facing
• Build a regular research plan
• Make market research a “habit” when writing content.

Part 2: Research your competition

Competitive research allows us to see their strengths and weaknesses. From there, it helps content creators find marketing ideas, create better and more differentiated content than competitors. Therefore, in part 2 of the eBook, we will help you understand how to research the market by learning about a competitor, with attractive content such as:

• How to find your competitors? Where to look for them?
• Where to start researching them?
• How to Research Your Competitors’ Content Strategy!
• Research on the performance achieved by competitors

And finally, how to apply data from competitor research into your brand’s content strategy.

Part 3: Keyword Research

Keyword research has always been an effective way for marketers to capture the most popular News and trends in the market. However, when researching keywords, marketers always encounter a problem that is being confused by too many keywords and data, making you not know what content to focus on. In part 3 of this eBook, the author will provide detailed instructions on how to research keywords and apply them in the content creation process.

To use keywords in content research, the author suggests that marketers can follow these steps:

• Identify & Focus your research goals and key words.
• Choose possible keywords to start your research
• Determine the popularity and competition score of each of your keywords
• Explore (and research) other related keywords

Also in this content, the author has provided some useful tools and effective tips-tricks, helping you to search and develop content from a keyword more easily. At the same time, when following the eBook, you will also grasp how to identify relevant keywords and support your content development instead of searching randomly based on too many keywords.

The author also provides detailed instructions to help marketers search for dead keywords on as many different platforms as possible, such as social media, Google, searching through competitors, etc.

To help readers understand and apply the above knowledge, the author also provides a practical case study about the process of researching and developing content for a brand. Thanks to that, marketers can better understand content research and apply it in real work.

Link to download eBook Content Marketing Research

• Direct: Download Content Marketing Research eBook
• Google Drive: Download Content Marketing Research eBook

Conclusion:

Overall, the Content Marketing Research eBook is definitely an interesting, useful and essential marketing document for marketers. Especially those who are working in the field of content creation. This eBook will help you gain a new perspective on the importance of content research and overcome difficulties and obstacles in the research process with useful tips, tricks and tools.