What is Audit Content? The key to the Content Marketing Strategy
“The progress is not the result of an accident, but the result of change.” – This statement is completely true for Content Marketing. In the...
Category : Sales
Media Mix Modeling – Using data to measure & predict media channel performance
How much % is each media channel contributing to the brand’s revenue? Which channel is more effective? More worth investing in and which channels are...
Walmart changes Brand Identity after 17 years with new blue tone but keeps old font
After nearly 17 years of keeping the same brand identity, Walmart is implementing a comprehensive refresh of its logo, colors, and design elements, inspired by...
Valentine’s Day Insights from TikTok: The Trend of Giving Gifts to Yourself and Family Opens Up New Opportunities
Valentine’s Day is one of the most vibrant holiday seasons on the TikTok platform. Up to 77% of platform users celebrate this holiday and 55%...
Email Marketing: Still Important in 2025?
In the context of continuous Digital Marketing, the question is whether Email marketing still maintains its important position in the near future, especially by 2025?...
The “Return to Starbucks” strategy revives the tradition of writing names on cups and the ambition to “revive” Starbucks
Starbucks has bought back 200,000 Sharpie pens, the famous American brand, with the aim of restoring the tradition of writing customers’ names on the brand’s...
90 Global Social Media Statistics 2025
Over the past decade, social media has become an important part of modern life. But how much attention do people actually pay to Facebook, Instagram,...
FCB Model – Emotional Analysis & Reason for consumers to determine the direction of communication
What is FCB model? The FCB model was created by Richard Vaughn Senior President of FCB Advertising Company (Foote, Cone & Belding) in 1980....
Succeeding in International Markets: Exploring STP Strategy
When expanding into foreign markets, businesses need to master the Segmentation – Targeting – Positioning (STP) model, an indispensable marketing method to build strategies methodically...
Buyer Journey: How can brands understand what users ‘think’ on their purchase journey and persuade them
The consumer buying journey has only 5 basic steps, but the consumer psychology at each stage is very complex. Sometimes good products or cheap prices...