1. Liquid Death challenges the boldness with diaper pants for “playboys” so that the fun will not be interrupted
As a Brand famous for its rebellious personality colors, canned water brand Liquid Death continues to prove its borderless creativity with a crazy, bold idea. Stemming from the “pain” of the bandwagon when having to leave their ideal location during concerts to attend to personal needs, leading to missing out on attractive performance moments, Liquid Death has joined hands. together with Depend to launch Pit Diaper – a type of concert diaper specifically for “dancers”.
Liquid Death launches a line of diaper pants to address the personal needs of “playboys”
Pit Diaper is designed from quilted vegan leather, decorated with a chain of rivets with a strong fashion style, suitable for the aesthetic tastes of the metal music community. The product helps users maintain comfort and confidence throughout the event without worrying about losing their spot or having to face long lines at the restroom.
The unique and somewhat strange product received many mixed opinions
This is not only a convenient product but also reflects Liquid Death’s unique “unique quality”: a harmonious combination of creativity, boldness and joy. Pit Diaper also received mixed opinions when many people thought this was a strange idea, while many people considered it a practical and necessary solution for people partying at concerts. However, through this diaper pants, Liquid Death has successfully attracted attention and made itself different in the market.
This is not the first time Liquid Death has impressed with its understanding of users’ “difficult to talk about” needs. Previously, this brand also redesigned golf clubs to help players solve their personal needs right on the course. It can be seen that through its campaigns, Liquid Death continues to push the limits of creativity, bringing new and exciting experiences to customers.
2. Santa switched to Pepsi in the latest campaign, challenging rival Coca Cola
As Christmas approaches, Pepsi has launched a festive Advertising campaign with the image of Santa Claus switching to Pepsi Zero Sugar instead of Coke Zero Sugar, thereby sending a fun challenge to rival Coca -Cola. For nearly a century, Coca-Cola has used Santa Claus in its advertising, so much so that the brand has helped shape consumers’ common perception of the iconic Christmas character. However, in Pepsi’s latest Social Media campaign, Santa Claus was no longer loyal to Coca Cola when he appeared with a gift bag full of Pepsi Zero Sugar.
Santa Claus switched to Pepsi in this company’s latest campaign
Not stopping at releasing content related to Santa Claus on social networks such as Instagram, Facebook, X, TikTok, and YouTube, Pepsi also boldly brought this idea into real life at the SantaCon event in Ho Chi Minh City. New York City last weekend. This annual event is where crowds come together dressed as Santa Claus and go on bar-hopping trips (visiting multiple bars). At this bustling event, 8 out of 10 Santas said they preferred Pepsi Zero Sugar, although the brand admitted that the results were not scientific or accurate.
Pepsi brought this idea to life at the SantaCon event in New York City
In addition, to encourage consumers to “follow Santa’s example” and choose Pepsi instead of Coca Cola, Pepsi also offers a refund program of up to 2.5 USD for those who buy a 20-ounce bottle of Pepsi Zero Sugar. and text the keyword “Taste” to 81234 before December 25 and send the purchase invoice before December 31.
It is known that in recent months, PepsiCo has made strong moves to strongly connect with audiences on social networks. One prominent trick is to use hidden cameras to record images of Pepsi “agents” infiltrating fast food chains that only sell products from competitor Coca Cola, then secretly changing customers’ drinks to Pepsi. , and recorded surprising, even angry reactions. These strong moves take place in a context where Pepsi is under pressure as its market share declines. Earlier this year, this brand lost second place in the US soft drink market to Dr Pepper.
Pepsi’s campaign is considered a “fun challenge” to rival Coca Cola
On the rival side, Coca-Cola is also in a not so positive situation after launching a festive advertising campaign created with AI. This campaign faced harsh criticism from the Creative community and received mixed reactions from consumers. It can be said that both Pepsi and Coca Cola are facing the rise of “healthy” beverage brands and focusing on the sugar-free segment as a growth driver in the competitive landscape. increasingly fierce.
3. OPPO encourages users to put down their phones to connect more through a new campaign
The holiday season is an ideal time to connect, but reality shows that we spend a large part of our holiday time immersed in the space of social networks. Therefore, OPPO APAC collaborated with Agency Ugly to launch a meaningful holiday campaign, reminding people to be truly present in the most precious moments.
Research shows that fear of missing out (FOMO) and the need to be constantly connected make it difficult for many people to stay away from their phones during important holidays. Whether it’s scrolling through friends’ vacation flex posts, following your favorite celebrities, updating group messages, or hunting for online deals, social media habits often take over. Real-life connections are happening right before our eyes.
Directed by Morvasu, a famous Thai indie singer-songwriter and talented director, the highlight of the campaign is an innovative Video titled “Your Phone Can Wait, Life Can’t”. In which social media content is personified into vivid characters – each representing a distraction, pulling people away from precious moments of the holiday season. The film conveys a profound message: Turn off distractions and “Enjoy the present” during this special time.
Through the campaign, OPPO wants to encourage users to prioritize what’s really important this holiday season, which is the people right next to you. The campaign was deployed in many markets in Southeast Asia and received positive feedback for the deep value that the brand conveys.
4. Coca-Cola claims to “own” the soft drink icon in the Emoji set, positioning it as the top choice to accompany meals
Recently, Coca-Cola has just launched a unique advertising campaign in Saudi Arabia, to “claim ownership” of the soft drink cup icon in the emoji set and cleverly position the product as the top choice when enjoying beverage. The campaign, called “Emoji Coke,” focuses on the familiar cup emoji, often depicted as a white cup with a red stripe and a straw.
Coca-Cola claims to “own” the soft drink cup emoji
Accordingly, Coca-Cola has developed a special website specifically for users in Saudi Arabia with the cooperation of partners such as Burger King, McDonald’s and other restaurants. Here, users can combine the soda cup emoji with other food emojis such as hamburger, pizza, spaghetti… to create virtual meal combos. This unlocks hundreds of exclusive coupons that can be used at Coca-Cola’s food and entertainment partner stores. Participants also have the chance to win a limited edition Emoji Coke cup, turning the emoji into a practical keepsake.
Through this campaign, Coca-Cola not only affirms its brand position but also creates a bridge between the digital and real worlds, bringing new experiences to consumers in Saudi Arabia.
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