FCB Model – Emotional Analysis & Reason for consumers to determine the direction of communication
What is FCB model? The FCB model was created by Richard Vaughn Senior President of FCB Advertising Company (Foote, Cone & Belding) in 1980....
Category : Digital Marketing
[Camp of Week] Application “purifying” the feng shui phone of McCann Worldgroup Singapore, KFC removes all the door to confirm the 24/7 service
Explore unique creative campaigns from brands like Heinz, KFC, McCann Worldgroup Singapore and Ikea with MarkKnow! 1. Heinz cooperated with music producer Mustard in the...
Design Trends Shaping 2025 from Freepik
Visual design is undergoing a dramatic transformation, where creative ideas blend with technological breakthroughs. Emerging trends such as maximalism, retro-futurism, and transhumanism are not only...
8 AI marketing tools will become a great assistant for Marketers by 2025
With the continuous development of technology, AI (artificial intelligence) has been dramatically changing the way marketers approach customers and deploy campaigns. By 2025, AI marketing...
Fandom Development Trends 2025: Marketers Need to Take Advantage of Niche Fandoms & Creative Content from Fans
In recent years, the explosive growth of fandom culture has opened up new opportunities for marketing. Many brands have successfully leveraged the influence of fandoms...
KazeWP – WordPress Deployment and Management Tool with Docker, Caddy and Bash Scripts
I introduced it a few months ago (WordPress-Caddy-Docker) A simple solution to quickly set up WordPress running on a Caddy Server using Docker Compose. This...
Instagram, Youtube and especially Xiaohongshu have become the new promised land for brands
Faced with the prospect of TikTok disappearing from the US market, brands and content creators have begun to look for new potential platforms. In particular,...
90% of global Marketers will increase their investment budgets for AI tools by 2025
No longer too concerned about the replacement of AI, Marketers around the world are showing increasing confidence and ability to master AI technology in marketing....
Advertising Trend Forecast 2025: Digital, Retail Media, Television are among the top prominent advertising channels
In the latest report from Dentsu, global advertising spending is forecast to grow by 5.9% in 2025, far exceeding the global economic growth rate of...
Netflix’s Squid Game 2 Marketing Strategy: Build a skillful fandom with Experiential Marketing
Squid Game 2 will officially return on December 26, 2024. This is considered one of Netflix’s most important projects at the end of 2024. Therefore,...