Gen Alpha’s beauty trends shape commitments from cosmetic brands
“Sephora Kids” – a concept named after the globally famous Sephora brand, is actually a viral trend on TikTok. However, behind this term is the...
Category : Digital Marketing
Kapferer’s Brand Identity Prism: Exploring the 6 Elements That Shape Brand Identity
For marketers, the story of conveying Brand Identity is always a difficult problem. How can a brand have its own identity? What elements form brand...
Email Marketing: Still Important in 2025?
In the context of continuous Digital Marketing, the question is whether Email marketing still maintains its important position in the near future, especially by 2025?...
The “Return to Starbucks” strategy revives the tradition of writing names on cups and the ambition to “revive” Starbucks
Starbucks has bought back 200,000 Sharpie pens, the famous American brand, with the aim of restoring the tradition of writing customers’ names on the brand’s...
90 Global Social Media Statistics 2025
Over the past decade, social media has become an important part of modern life. But how much attention do people actually pay to Facebook, Instagram,...
What are Contextual Ads? Things to know about Contextual Ads
Faced with thousands of advertisements being “attacked” every day, consumers’ aversion and wariness towards advertising are increasing day by day. Factors such as creativity, or...
Experience sharing: Optimal WordPress Stack I am using
With more than 10 years of working experience with WordPress, I have experienced many different methods of installing and managing the WordPress system. Control Panel:...
Lesson from Deepseek AI for Marketers
In the early spring of 2025, when the AI world was gradually being dominated by familiar names such as ChatGPT, Gemini or Claude, DeepSeek suddenly...
AI Video Trends Dominate Social Media in 2025
With the rapid development of artificial intelligence (AI), the future of social media content is being dramatically reshaped. The rise of video AI not only...
5 Classic Cases by Director David Lynch that changed the Way Brands do Advertising
Legendary filmmaker David Lynch has brought his unique cinematic style to advertising, transforming commercial campaigns into emotionally charged works of art. From Calvin Klein to...