Labubu: Strategy to expand from Toys to Fashion, opens up Fertile Business Opportunities
In recent days, Labubu has been one of the names that has been dominating social networking sites across Asia. From a little-known teddy bear toy...
Category : Digital Marketing
Black Myth: Wukong – Successfully Created a Global Fever with the Ultimate Marketing Mix (4P) Strategy
Conceived after 4 years and becoming a big “explosion” in the global gaming market, Black Myth: Wukong has conquered players with unprecedented achievements. This unexpected...
How has Coca-Cola cleverly applied AI in product flavor development and communication strategy?
When it comes to Coca-Cola, many people immediately think of explosive Advertising campaigns and brilliant Brand images. However, few people know that this beverage giant...
TikTok Marketing Trends 2024-2025: UGC and Educated Content are the Most Effective Content Forms
With over 1.6 billion users worldwide, TikTok is one of the most attractive marketing platforms today. Not only a communication and branding channel, TikTok now...
Chatbots and Artificial Intelligence (AI): Enhancing User Experience in Digital Campaigns
In the ever-evolving and innovative field of Digital Marketing, campaigns have evolved into many different forms and styles. We’ve seen the evolution from simple banner...
Impressive Halloween Marketing Campaigns That Will Scare You
The end of October is the time for brands to compete to create new marketing campaigns for the Halloween season. Although Halloween is not an...
Audible – Amazon’s audiobook platform impresses with new OOH technology – WinDOOH
Recently, Audible – Amazon’s famous audiobook platform has collaborated with GroupM to carry out a special OOH campaign using the brand new WinDOOH technology. This...
Marketing Strategy with Mental Accounting: How Consumers Unconsciously Perceive and Determine the Value of Products
In the minds of consumers, the value of a product often does not fully match the message that a business wants to convey. Driven by...
Building UGC Communities: 10 Ways Big Brand Did It
Discover 10 effective strategies to build UGC (User-Generated Content) communities from big brands like Netflix, CocaCola,… Identify Community Goals and Values Target: Create a platform...
What is the Halo Effect? Tips for Avoiding Psychological Traps When Making Decisions
What is the Halo Effect that can profoundly affect the way we perceive and evaluate everything around us? From personal relationships, daily work to life...