Dove inspires body image confidence in Canadian high school students through “Most Likely To” Campaign
Recently, to celebrate 20 years of building body confidence for young people, Dove Canada released a film “Most Likely To” as a call for young...
Category : Definition
What is Brand Heritage? Elements that make up Brand Heritage
In the context of increasingly fierce competition, Brand Heritage has become an important factor to help businesses affirm their position and build trust with customers....
What is Break-Even Point? Formula and Calculation of Break-Even Point
The Break-Even Point is a relatively common concept in business and management and is a factor that plays a very important role in assessing the...
What is Brainstorming? 7 Tips to Help Brainstorm Most Effectively
In the information advertising race , Brainstorming is always the key point to create a successful campaign. So what is Brainstorm? This article by MarkKnow will explain...
What is CPM? The Most Effective Advertising Solution
CPM is a familiar term in the advertising field, especially when it comes to display advertising campaigns. Understanding what CPM is and how it works can...
What is the AIDA Model in Marketing? How to Apply It Most Effectively
What is the AIDA model in Marketing? How to apply it? The AIDA model is being widely applied in most Marketing strategies . Because AIDA represents almost...
What Are Metrics? 08 Most Important Metrics In Marketing
Metrics is one of the important factors that helps businesses monitor and measure the performance and effectiveness of marketing and business activities. So What exactly...
What is Session? 6 Most Important Roles of Session in Website
“What is a session?” is probably the question that many people are looking for when starting their journey with online marketing. In this article, we...
What is a Proposal? 4 Steps to Writing the Most Professional and Impressive Proposal
Proposal is a very familiar term in Marketing and Communications. However, not everyone understands what Proposal is ? So in this article, MarkKnow will help readers...
What is Affiliate Marketing? How to do Affiliate Marketing for Newbies
Nowadays, there are many forms of making money online. So the question is, which is the reputable form that you should participate in? Affiliate Marketing...