What is Business Model Canvas? Overview of Business Strategy Formulation Tool
Business Model Canvas: A Comprehensive Guide If you’ve ever dreamed of starting your own business, you’ve probably faced the daunting task of figuring out your...
Category : Creative
Discover How Generative AI Is Breaking the Limits of Marketing
The term “Generative AI” has become popular recently, but what is it really and what can we expect from it? Generative AI, a subset of...
“Have a Good AI Life” kit: Samsung Campaign
Samsung has just created a buzz when launching the unique “Have a Good AI Life” collection, with familiar items such as rubber gloves, socks, drinking...
McDonald’s Campaign: Deal with the Trash
McDonald’s, the fast food giant, has been pursuing sustainable environmental values for many years with impressive Advertising Campaigns. However, no one expected McDonald’s to be...
McDonald’s Korea Honors Motherly Love with Mom’s Bed’ Campaign
In 2022, McDonald’s, deeply concerned about the lack of resting places for mothers with young children being treated at Korean hospitals, collaborated with Leo Burnett...
“The Meals”: McDonald’s Secret to Children’s Happiness
In celebration of Global Mental Health Awareness, McDonald’s launched a meaningful communication campaign inspired by stories about children’s mental health. The campaign quickly received strong...
“Folding” everything on the streets of London
Samsung has just launched the new Galaxy Z Fold6 and Galaxy Z Flip6 product lines on July 10. But perhaps the launch event was not...