Category : Creative
As a big bang to introduce the new iPhone 16 series, while highlighting the outstanding camera features of this series, Apple had a resounding collaboration...
Duolingo Heats Up Learning with Fun AR Interactive Campaign on TikTok
A fun and interactive kissing game on TikTok has been launched by Duolingo “A summer Fling with Duo” to encourage learners to continue their learning...
How has Coca-Cola cleverly applied AI in product flavor development and communication strategy?
When it comes to Coca-Cola, many people immediately think of explosive Advertising campaigns and brilliant Brand images. However, few people know that this beverage giant...
TikTok Marketing Trends 2024-2025: UGC and Educated Content are the Most Effective Content Forms
With over 1.6 billion users worldwide, TikTok is one of the most attractive marketing platforms today. Not only a communication and branding channel, TikTok now...
Hug to Unlock: UNIQLO’s Creative Strategy for Promoting HEATTECH
In the cold weather of the splendid capital of Paris, UNIQLO – the fashion from Japan promoted tight hugs on the streets with a unique...
Dove supports women over 60 to fight against stereotypes about aging through “Beauty Never Get Old” campaign
Breaking unrealistic standards of beauty for women, for the past 20 years, Dove – a famous global health care brand has always persistently pursued the...
Building UGC Communities: 10 Ways Big Brand Did It
Discover 10 effective strategies to build UGC (User-Generated Content) communities from big brands like Netflix, CocaCola,… Identify Community Goals and Values Target: Create a platform...
What is Content Marketing? Exploring Different Types and Strategies of Content Marketing
Content marketing is not simply writing a blog post or posting a photo on Social Media, but it is a comprehensive marketing strategy that helps...
Cetaphil Uses “Dadfluencer” to Market Men’s Skin Care Products
1. Background In today’s world, “beauty” is no longer just a “women’s” thing. Men are also showing a growing interest in taking care of their...
Corona Beer bottles missing in its Ad Campaign to encouraging recycling
Environmental protection is not a new topic in communication campaigns, but look at how Corona – a beer Brand from Mexico, stirred emotions and renewed...