Category : Creative
When it comes to Coca-Cola, many people immediately think of explosive Advertising campaigns and brilliant Brand images. However, few people know that this beverage giant...
TikTok Marketing Trends 2024-2025: UGC and Educated Content are the Most Effective Content Forms
With over 1.6 billion users worldwide, TikTok is one of the most attractive marketing platforms today. Not only a communication and branding channel, TikTok now...
Hug to Unlock: UNIQLO’s Creative Strategy for Promoting HEATTECH
In the cold weather of the splendid capital of Paris, UNIQLO – the fashion from Japan promoted tight hugs on the streets with a unique...
Dove supports women over 60 to fight against stereotypes about aging through “Beauty Never Get Old” campaign
Breaking unrealistic standards of beauty for women, for the past 20 years, Dove – a famous global health care brand has always persistently pursued the...
Building UGC Communities: 10 Ways Big Brand Did It
Discover 10 effective strategies to build UGC (User-Generated Content) communities from big brands like Netflix, CocaCola,… Identify Community Goals and Values Target: Create a platform...
What is Content Marketing? Exploring Different Types and Strategies of Content Marketing
Content marketing is not simply writing a blog post or posting a photo on Social Media, but it is a comprehensive marketing strategy that helps...
Cetaphil Uses “Dadfluencer” to Market Men’s Skin Care Products
1. Background In today’s world, “beauty” is no longer just a “women’s” thing. Men are also showing a growing interest in taking care of their...
Corona Beer bottles missing in its Ad Campaign to encouraging recycling
Environmental protection is not a new topic in communication campaigns, but look at how Corona – a beer Brand from Mexico, stirred emotions and renewed...
Ajinomoto turns negative feedback into positive results through its popular “Frying Pan Challenge” campaign across Japan
Responding to customer feedback about frozen gyoza sticking to the pan when frying, Ajinomoto launched a half-year-long “Frying Pan Challenge” campaign to launch a new...
How to Enhance Your Brand Presence on Threads
In April 2024, Zuckerberg revealed that Threads had more than 150 million monthly active users, a significant increase from the 130 million users reported in...