Category : Creative
Breaking unrealistic standards of beauty for women, for the past 20 years, Dove – a famous global health care brand has always persistently pursued the...
Building UGC Communities: 10 Ways Big Brand Did It
Discover 10 effective strategies to build UGC (User-Generated Content) communities from big brands like Netflix, CocaCola,… Identify Community Goals and Values Target: Create a platform...
What is Content Marketing? Exploring Different Types and Strategies of Content Marketing
Content marketing is not simply writing a blog post or posting a photo on Social Media, but it is a comprehensive marketing strategy that helps...
Cetaphil Uses “Dadfluencer” to Market Men’s Skin Care Products
1. Background In today’s world, “beauty” is no longer just a “women’s” thing. Men are also showing a growing interest in taking care of their...
Corona Beer bottles missing in its Ad Campaign to encouraging recycling
Environmental protection is not a new topic in communication campaigns, but look at how Corona – a beer Brand from Mexico, stirred emotions and renewed...
Ajinomoto turns negative feedback into positive results through its popular “Frying Pan Challenge” campaign across Japan
Responding to customer feedback about frozen gyoza sticking to the pan when frying, Ajinomoto launched a half-year-long “Frying Pan Challenge” campaign to launch a new...
How to Enhance Your Brand Presence on Threads
In April 2024, Zuckerberg revealed that Threads had more than 150 million monthly active users, a significant increase from the 130 million users reported in...
What is Business Model Canvas? Overview of Business Strategy Formulation Tool
Business Model Canvas: A Comprehensive Guide If you’ve ever dreamed of starting your own business, you’ve probably faced the daunting task of figuring out your...
Discover How Generative AI Is Breaking the Limits of Marketing
The term “Generative AI” has become popular recently, but what is it really and what can we expect from it? Generative AI, a subset of...
“Have a Good AI Life” kit: Samsung Campaign
Samsung has just created a buzz when launching the unique “Have a Good AI Life” collection, with familiar items such as rubber gloves, socks, drinking...