FCB Model – Emotional Analysis & Reason for consumers to determine the direction of communication
What is FCB model? The FCB model was created by Richard Vaughn Senior President of FCB Advertising Company (Foote, Cone & Belding) in 1980....
Category : Creative
[Camp of Week] Application “purifying” the feng shui phone of McCann Worldgroup Singapore, KFC removes all the door to confirm the 24/7 service
Explore unique creative campaigns from brands like Heinz, KFC, McCann Worldgroup Singapore and Ikea with MarkKnow! 1. Heinz cooperated with music producer Mustard in the...
Design Trends Shaping 2025 from Freepik
Visual design is undergoing a dramatic transformation, where creative ideas blend with technological breakthroughs. Emerging trends such as maximalism, retro-futurism, and transhumanism are not only...
8 AI marketing tools will become a great assistant for Marketers by 2025
With the continuous development of technology, AI (artificial intelligence) has been dramatically changing the way marketers approach customers and deploy campaigns. By 2025, AI marketing...
Fandom Development Trends 2025: Marketers Need to Take Advantage of Niche Fandoms & Creative Content from Fans
In recent years, the explosive growth of fandom culture has opened up new opportunities for marketing. Many brands have successfully leveraged the influence of fandoms...
CAMPS OF WEEK: Liquid Death is bold with diapers for “crazy people”, Santa Claus chooses Pepsi instead of Coca
1. Liquid Death challenges the boldness with diaper pants for “playboys” so that the fun will not be interrupted As a Brand famous for its...
What is Advertising Photography? 7 Steps to Take the Most Professional Advertising Photography
Nowadays, advertising images appear everywhere, especially on social networks, becoming a powerful tool to help products reach quickly. With the strong development of technology and...
TOP 10 Extremely Impressive OOH Advertising Campaigns in Christmas 2024
Creative, unique and emotional are the words that describe outdoor advertising campaigns. From giant LED screens to artistic installations, let’s take a look at the...
10 Graphic Design Trends 2025: Liquid Retro Display Typography & Quirky Illustration Trend
In the context of strong technological development and increasing demand for creativity, 2025 is predicted to bring a new wave in the field of graphic...
What is Storytelling? 5 Ways to Build Attractive Storytelling
Terms What is Storytelling? Storytelling is a form of conveying social and cultural messages in the direction of storytelling. This type of content is attractive and...