Jean-Paul Gaultier’s Story: From Rebel Boy to French Fashion Empire
Not limited by traditional standards, Jean-Paul Gaultier has breathed a new, bold wind into the fashion world. Although he did not go to school, that...
Category : Brand
Ecommerce SEO Website Checklist to Get More Traffic
How do you know when to update your eCommerce SEO Website Checklist? Adjusting your E-Commerce SEO strategy can come from a variety of reasons, such...
Kopiko: Different positioning, conquering the coffee candy market
When it comes to coffee candy, most consumers will immediately think of the “Pocket Coffee” Brand Kopiko. From a small brand in Indonesia, Kopiko has...
Explore the ART model – Idea quality assessment tool through Lay’s brand case study
How to evaluate whether an Idea has real potential for your brand? To answer this question, let’s refer to the ART Model – a set...
What is a Unique Selling Points (USP)? Key Elements for Business Success
In the bustling arena of modern business, standing out is not just an advantage—it’s a necessity. But how does one truly differentiate in a saturated...
The Importance of Marketing in Business
In today’s business world, marketing is no longer simply a part of business operations but has become an essential factor that determines the success and...
What is KOC? 5 differences between KOC and KOL you should know
Besides KOLs, KOCs also have a certain influence. KOCs may be quite new, but KOCs are gradually replacing the KOLs trend and have an extremely...
Should I use Email Marketing vs SMS Marketing?
When deciding on a marketing channel for your customers, determining the best method can be a challenge. Have you ever wondered whether Email Marketing or...
What is Branding? The Ultimate Guide to Branding for Beginners
Branding is more than just a logo or a catchy slogan—it’s the entire experience your customers have with your company, product, or service. As the...