Labubu: Strategy to expand from Toys to Fashion, opens up Fertile Business Opportunities
In recent days, Labubu has been one of the names that has been dominating social networking sites across Asia. From a little-known teddy bear toy...
Category : Brand
Black Myth: Wukong – Successfully Created a Global Fever with the Ultimate Marketing Mix (4P) Strategy
Conceived after 4 years and becoming a big “explosion” in the global gaming market, Black Myth: Wukong has conquered players with unprecedented achievements. This unexpected...
How has Coca-Cola cleverly applied AI in product flavor development and communication strategy?
When it comes to Coca-Cola, many people immediately think of explosive Advertising campaigns and brilliant Brand images. However, few people know that this beverage giant...
TikTok Marketing Trends 2024-2025: UGC and Educated Content are the Most Effective Content Forms
With over 1.6 billion users worldwide, TikTok is one of the most attractive marketing platforms today. Not only a communication and branding channel, TikTok now...
Impressive Halloween Marketing Campaigns That Will Scare You
The end of October is the time for brands to compete to create new marketing campaigns for the Halloween season. Although Halloween is not an...
Audible – Amazon’s audiobook platform impresses with new OOH technology – WinDOOH
Recently, Audible – Amazon’s famous audiobook platform has collaborated with GroupM to carry out a special OOH campaign using the brand new WinDOOH technology. This...
Hug to Unlock: UNIQLO’s Creative Strategy for Promoting HEATTECH
In the cold weather of the splendid capital of Paris, UNIQLO – the fashion from Japan promoted tight hugs on the streets with a unique...
Dove supports women over 60 to fight against stereotypes about aging through “Beauty Never Get Old” campaign
Breaking unrealistic standards of beauty for women, for the past 20 years, Dove – a famous global health care brand has always persistently pursued the...
Building UGC Communities: 10 Ways Big Brand Did It
Discover 10 effective strategies to build UGC (User-Generated Content) communities from big brands like Netflix, CocaCola,… Identify Community Goals and Values Target: Create a platform...
What is Brand Value? Insights and Sustainable Building Techniques
Brand Value is a measure of the success of organizations and an assessment of the level of competition between brands. So what benefits does this...