Nike’s Unprecedented Decline: Revenue stagnates, product lacks breakthrough
Once an unrivaled giant in the sports accessories market, Nike has been facing an unprecedented revenue crisis and stock price decline over the past 6...
Category : Brand
What is Branding? The Ultimate Guide to Branding for Beginners
Branding is more than just a logo or a catchy slogan—it’s the entire experience your customers have with your company, product, or service. As the...
Optimize Online Marketing Campaigns: Mastering the Art of Digital Success
In today’s digital age, optimizing online marketing campaigns has become an extremely important factor for the survival and development of any business. With the increase...
[NEWS] Ronaldo launches YouTube channel, gets diamond button in a day; KitKat transforms with a new logo set.
IKEA promotes its brand by using wordplay on its IKEA – the Swedish furniture giant always knows how to make the media admire its unique...
Cetaphil Uses “Dadfluencer” to Market Men’s Skin Care Products
1. Background In today’s world, “beauty” is no longer just a “women’s” thing. Men are also showing a growing interest in taking care of their...
Corona Beer bottles missing in its Ad Campaign to encouraging recycling
Environmental protection is not a new topic in communication campaigns, but look at how Corona – a beer Brand from Mexico, stirred emotions and renewed...
What is Rebranding? Your A to Z Guide to Successful Rebranding
In today’s ever-evolving market, the term Rebranding often pops up in strategic meetings and marketing discussions. But what does it entail, and why are so...
Ajinomoto turns negative feedback into positive results through its popular “Frying Pan Challenge” campaign across Japan
Responding to customer feedback about frozen gyoza sticking to the pan when frying, Ajinomoto launched a half-year-long “Frying Pan Challenge” campaign to launch a new...
Coca-Cola x Oreo will be Teaming Up for a Limited Edition Campaign
Confirming some previously leaked rumors, global brands Oreo and Coca-Cola have teamed up to launch two exclusive limited edition products inspired by each other: Limited...