What is Rebranding? Your A to Z Guide to Successful Rebranding
In today’s ever-evolving market, the term Rebranding often pops up in strategic meetings and marketing discussions. But what does it entail, and why are so...
Category : Brand
Ajinomoto turns negative feedback into positive results through its popular “Frying Pan Challenge” campaign across Japan
Responding to customer feedback about frozen gyoza sticking to the pan when frying, Ajinomoto launched a half-year-long “Frying Pan Challenge” campaign to launch a new...
Coca-Cola x Oreo will be Teaming Up for a Limited Edition Campaign
Confirming some previously leaked rumors, global brands Oreo and Coca-Cola have teamed up to launch two exclusive limited edition products inspired by each other: Limited...
Small Businesses Win Big in the Branding Game
During the Parade of Athletes, at every event venue, and at every media opportunity, athletes typically wear apparel branded by their country’s sponsor. Unless, of...
Understanding Brand Identity: What It Is and What It Includes
A System Brand Identity, The right approach not only shapes a business’s image but also creates a strong, recognizable experience and connection with customers. It...
How to Enhance Your Brand Presence on Threads
In April 2024, Zuckerberg revealed that Threads had more than 150 million monthly active users, a significant increase from the 130 million users reported in...
What is Soft Opening? 4 Steps to Organize a Successful Soft Opening
Content” itemprop=”articleBody” wp_automatic_readability=”171.19188503804″> What is soft opening? Soft opening is the testing phase before the business officially opens to test systems, services, and receive feedback...
“Have a Good AI Life” kit: Samsung Campaign
Samsung has just created a buzz when launching the unique “Have a Good AI Life” collection, with familiar items such as rubber gloves, socks, drinking...
McDonald’s Campaign: Deal with the Trash
McDonald’s, the fast food giant, has been pursuing sustainable environmental values for many years with impressive Advertising Campaigns. However, no one expected McDonald’s to be...
Building an eCommerce Website: A Beginner’s Guide
What is an E-Commerce website? This multi-functional media has become Hot recently with wide coverage and extremely high traffic. So how can a new business...