Labubu: Strategy to expand from Toys to Fashion, opens up Fertile Business Opportunities
In recent days, Labubu has been one of the names that has been dominating social networking sites across Asia. From a little-known teddy bear toy...
Category : Advertising
How has Coca-Cola cleverly applied AI in product flavor development and communication strategy?
When it comes to Coca-Cola, many people immediately think of explosive Advertising campaigns and brilliant Brand images. However, few people know that this beverage giant...
TikTok Marketing Trends 2024-2025: UGC and Educated Content are the Most Effective Content Forms
With over 1.6 billion users worldwide, TikTok is one of the most attractive marketing platforms today. Not only a communication and branding channel, TikTok now...
Impressive Halloween Marketing Campaigns That Will Scare You
The end of October is the time for brands to compete to create new marketing campaigns for the Halloween season. Although Halloween is not an...
Audible – Amazon’s audiobook platform impresses with new OOH technology – WinDOOH
Recently, Audible – Amazon’s famous audiobook platform has collaborated with GroupM to carry out a special OOH campaign using the brand new WinDOOH technology. This...
Hug to Unlock: UNIQLO’s Creative Strategy for Promoting HEATTECH
In the cold weather of the splendid capital of Paris, UNIQLO – the fashion from Japan promoted tight hugs on the streets with a unique...
Dove supports women over 60 to fight against stereotypes about aging through “Beauty Never Get Old” campaign
Breaking unrealistic standards of beauty for women, for the past 20 years, Dove – a famous global health care brand has always persistently pursued the...
Explore the ART model – Idea quality assessment tool through Lay’s brand case study
How to evaluate whether an Idea has real potential for your brand? To answer this question, let’s refer to the ART Model – a set...
52% of users are still concerned about AI advertising, a new challenge for advertisers
Advertising in AI campaigns always lies on the fragile line between creativity, novelty and losing authenticity and humanity. From there, users will also have different...
The Importance of Marketing in Business
In today’s business world, marketing is no longer simply a part of business operations but has become an essential factor that determines the success and...