Endowment Effect – The psychological trap that makes customers unable to ignore your product
Trying Spotify for free for 1 month makes you feel uncomfortable when not renewing, or experiencing the products in IKEA’s house model makes you want...
Category : Advertising
[Download] eBook How To Make Money Blogging: Guide to building and attracting millions of views to your Blog
The “How To Make Money Blogging” eBook from Bob Lotich, MarkKnow will help you make that dream come true! From the first steps like creating...
How to Find Keywords Effectively on Google Ads to Reach Customers
Finding keywords on Google Ads is not simply a step in the Advertising process, but it is also an opportunity for you to connect with...
[Writing Techniques] Choosing the right perspective will make writing media content less confusing.
Choosing the right perspective significantly helps the appeal and persuasion of brand content to the target audience. People working in the information technology industry are...
TOP 20+ Latest Digital Marketing Interview Questions
Marketing in general and Digital Marketing in particular are some of the hottest professions at the moment with high recruitment demand. Therefore, to become the...
Learn how to write effective Content Hooks from YouTube Channel Mr.Beast
Consumers really like short-form content. Billions of people watch TikTok videos, YouTube Shorts, and Instagram Reels every month. What anchors work best to keep viewers...
What is Individual Customers? How to attract and take care of Individual Customers Effectively
Individual Customers are the final consumers, directly determining the revenue and development of businesses, especially B2C businesses. Understanding the characteristics of individual customers will help...
[NEWS] Busy the holiday season with campaigns from Burger King, Amazon, Starbucks and KOI Thé
The year-end holiday season is always an endless source of inspiration for unique communication ideas. Join MarkKnow to explore the latest holiday campaigns from famous...
Dove inspires body image confidence in Canadian high school students through “Most Likely To” Campaign
Recently, to celebrate 20 years of building body confidence for young people, Dove Canada released a film “Most Likely To” as a call for young...
IKEA turns window blinds into unique billboards, inviting customers to become brand ambassadors
IKEA – the furniture giant has long been known for its creative and practical advertising campaigns for users. Recently, the company’s branch in Sweden came...