Confirming some previously leaked rumors, global brands Oreo and Coca-Cola have teamed up to launch two exclusive limited edition products inspired by each other: Limited Edition Coca-Cola Oreo Sandwich Cookies and Coca-Cola Oreo Zero Sugar Soft Drink.
The brands are calling this limited-time partnership “Besties,” which means taking the best of each other and making each other better. Inspired by best friends around the world, the two brands will create a limited-time celebration of their close-knit community by releasing two iconic products and a number of unique digital experiences.
Coca-Cola products: Coca-Cola Oreo Zero Sugar Limited Edition with “reminiscent flavors” inspired by Oreo cookies (chocolate and cream, if you need a reminder).
Coca‑Cola OREO Zero Sugar Limited Edition (250ml) will be available in major stores nationwide from September. Besties can also order Coca‑Cola OREO Zero Sugar Limited Edition cans at Pizza Express, Popeyes and Slim Chickens restaurants. The frozen version of Coca‑Cola Oreo Zero Sugar Limited Edition will also be available at McDonald’s and 7-Eleven stores in select markets.
The limited edition design features the iconic OREO cookie embossed on top of stacked Coca‑Cola bottles. With every sip of Coca‑Cola OREO Zero Sugar Limited Edition, consumers can enjoy the refreshing taste of Coca‑Cola with the flavor inspired by OREO cookies, creating a unique “double” experience with these new friends.
This is the latest product line from Coca-Cola Creation. By leveraging new technologies, collaborating with many brands, artists, designers, and creating experiences across both the digital and real worlds, Coca-Cola Creations continues to convey to consumers a Brand that loves creativity, connects cultures, and allows consumers to experience the “magic” taste of Coca-Cola.
Oreo Products: Next, Oreo Coca-Cola Sandwich Cookies There are two different types of cookie bases: a classic chocolate one filled with Coca-Cola syrup and a red gold Oreo cookie with Coca-Cola printed on it. Covered with red glitter, these cookies are then combined with white cream. What makes Oreo cookies special is that they bring a surprising flavor to every mouthful.
Oreo Coca-Cola Sandwich Cookies and Coca-Cola Oreo Zero Sugar Limited Edition soft drinks will be available at local grocery and convenience stores in participating markets, including the United States, Canada, China, Mexico and other countries, beginning in September.
The Oreo brand also prides itself on constantly innovating, creating foods that stimulate the imagination of consumers. The Oreo Coca-Cola Sandwich cookie is a testament to the push for flavor innovation. Through many interesting experiences and leveraging new technology, Oreo aims to bring more emotions and choices to users.
Oana Vlad, Global Vice President – Brand Strategy at The Coca‑Cola Company said: “Combining the youthful flavor of OREO and the real magic of Coca‑Cola was unexpected, but also very fitting because the two brands are similar in many ways.” “As the first collaboration, we are thrilled to have close friends from around the world join us to celebrate new products, great experiences and a series of unexpected moments of connection.“.
Eugenia Zalis, Global Head of Marketing and Branding for OREO, Mondelez International shares: “ At OREO, we strive to find new ways to delight our consumers, and with this partnership, we’ve really upped the ante. The close relationship that OREO and Coca‑Cola have created is a way to unite our fan community and celebrate the power of connection and togetherness. We can’t wait to see how people react to the campaign and hope fans will be excited to experience the latest iterations of these two classics. .”
Additionally, Spotify offers a “Bestie Mode Digital Experience“, that promises a “first-of-its-kind” music activity. Designed to let best friends combine their musical tastes, friends can scan QR codes on Coca-Cola and Oreo-branded products to sync their musical tastes with their best friends.
Spotify Free users will also be invited to access the Bestie experience through a promotion on the platform. After connecting their Spotify account, fans will be asked questions to see how their music tastes compare to their best friends. A playlist with combined music tastes will be created for best friends to enjoy together.
To give best friends even more experiences together, Coca-Cola and OREO are also launching a “Bestie Mode” line in the U.S. with fashion retailer Forever21. The collection includes apparel, socks, totes, cosmetic bags, drinkware, and notebooks, retailing for under $20, and will be available in mid-September at select Forever 21 stores and Forever21.com.
The global campaign for the products is a collaboration between Coke and Oreo’s Advertising Agencies, including WPP’s Open X and EssenceMediacom, as well as AKQA, TMA, VaynerMedia, Ogilvy, Weber Shandwick, Golden UK, Bulletproof, Dentsu, VML and PXP.
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