If you’re looking to turn TikTok into a “secret weapon” for your Brand, this ebook from HubSpot is the key you need! Filled with smart tactics, great tips, and Creative approaches, this book will help you not only reach the right customers but also create explosive Sales campaigns. Let Marketing AI explore with you how TikTok can become a platform to help you grow your sales dramatically!
TikTok: An important and powerful marketing channel in the digital world
With more than 1.5 billion monthly active users, TikTok is not only a playground for young people but also a marketing channel that helps businesses and brands connect and reach consumers fastest. This popularity not only brings the potential to promote products but also opens up new business opportunities for businesses, especially in reaching young and diverse customers like Gen Z.
In 2023, TikTok became the second most downloaded Mobile app in the world, generating an impressive revenue of 2.7 billion USD, proving its strong appeal to both users and advertisers. Therefore, currently, TikTok is an indispensable tool for businesses to improve brand recognition, increase revenue and promote sustainable growth.
With the strong growth of TikTok, understanding how to exploit the potential of this platform is indispensable. To help marketers seize this opportunity, Hubspot has launched an ebook with the goal of providing detailed instructions on how to leverage TikTok to build brands, increase engagement and drive revenue. The ebook not only shares effective strategies but also provides profound knowledge and insights, helping businesses easily access and take full advantage of the power of TikTok in the modern digital environment.
eBook The Marketer’s Guide to TikTok: Pocket TikTok Marketing Handbook for Marketers
Each chapter of The Marketer’s Guide to TikTok provides a comprehensive exploration of how to approach, create, and optimize your marketing strategy on TikTok. From basic tutorials on the platform, to real-life examples and influencer collaboration strategies. The book is the key to opening up opportunities to reach new customers and build brands effectively.
Chapter 1: Business opportunities for TikTok
At the beginning, The Marketer’s Guide to TikTok clearly states why this new playground is necessary for businesses. With over 1 billion monthly active users and an average engagement time of 95 minutes per day, TikTok is the ideal platform to increase brand awareness. The ability to spread content quickly helps businesses reach many potential customers, especially Gen Z and Millennials. This chapter also shows the power of influencer marketing and analytics tools to help optimize your TikTok marketing strategy for best results.
In particular, the ebook mentioned 5 very important ways to use TikTok for businesses, including:
- Marketing campaign: Use TikTok to create creative campaigns, capture new trends, thereby easily increasing discussions about your products on the platform.
- Product display: Leverage TikTok to introduce new products and new consumer trends.
- Promote corporate culture: Create interesting content to promote company culture and engage employees.
- Marketing through Influencers: Cooperate with famous Influencers to increase credibility and reach many new customer files.
- Product usage instructions: Use TikTok to help viewers better understand product information and usage.
Chapter 2: Measuring success for businesses
Both TikTok Business and personal accounts provide access to analytics pages, allowing users to track post performance, use marketing dashboards, and measure other metrics in their business. custom time period.
Therefore, in chapter 2, the eBook mentioned some key performance indicators (KPIs) that businesses need to closely monitor when implementing TikTok Marketing, including:
- Follower Growth Rate
- New Follower
- Video Views
- Profile Views
- Interaction Index
- Sales Livestream Analysis
- Content Performance
- Website Views From TikTok
- Leads and customers from TikTok
- Viewer information
Besides the above indicators, Robert Benjamin, a Social Media consultant, also emphasizes the importance of monitoring consumer conversations: “The first thing I would monitor as a brand is ‘what are people saying?’ and ‘what conversations are happening’ around the brand? Are consumers saying negative things? But more importantly, are they saying anything?”
Chapter 3: Content creation
Creating content that is appropriate to the context and audience is the deciding factor for success on TikTok. What works on Facebook may not work on TikTok, and vice versa, so brands need to do thorough research to understand audience insights and the characteristics of this platform.
In particular, eBook points out that most followers and conversions often come from a small percentage of posts, suggesting that the quality of videos posted is more important than quantity. Therefore, businesses need to define clear goals, focus on producing attractive content, and maintain consistency in image and video quality. Instead of mass-producing content or relying on AI to create mass content.
Chapter 4: Advertising on TikTok
To use advertising tools on TikTok, marketers need to create an account through TikTok Ads Manager after already having a TikTok for Business account. Ads Manager helps marketers create, manage and track advertising campaigns in a convenient way. TikTok also offers a library of technology and creative partners to help marketers make advertising more effective.
Some types of ads available on TikTok:
- In-Feed Ads: Unique ads can be created by users in Ads Manager, appearing on the “For You” page like normal TikTok videos. Add a CTA button to improve conversion rates.
- TopView Ads: The ad is up to 60 seconds long, appearing right when the user opens the app for the first time of the day. Recommended for long, high-quality promotional content.
- Branded Hashtags: Create a brand-specific hashtag through Ads Manager, allowing businesses to have exclusive access to this hashtag.
- Branded Effects: Exclusive 2D, 3D or AR sticker effects that TikTok users can use in their videos to participate in the brand’s trend.
- Brand Takeovers: Combines the features of TopView, In-Feed and Branded Hashtags. Only one brand can do a Brand Takeover per day, so availability is very limited.
- Spark Ads: The native ad format allows native TikTok posts to be used in ad campaigns, ensuring every interaction from the promoted video contributes to the original post.
- Shopping Ads: Video Shopping Ads allow users to shop directly from interactive videos on the “For You” page, ensuring products reach people with high buying potential.
Chapter 5: E-Commerce on TikTok
Over the past two years, TikTok has expanded into e-commerce with the TikTok Shop feature, allowing users to shop directly from influencers in the app. Since launching in the US in September 2023, TikTok Shop has generated about $7 million in revenue per day, with a goal of $17.5 billion this year.
Unlike traditional e-commerce platforms, TikTok allows users to transact within the app, helping to better control the shopping process and creating opportunities for content creators and small businesses to sell their products. Some important features of TikTokShop:
- In-Feed video and Shop in LIVE: Customers can buy tagged products directly from videos and live streams.
- Product display section: Create personal product collections on your profile so customers can easily search and shop.
- New product discovery section: Customers can search for promotions, get product recommendations, and manage orders in one convenient place.
- TikTok Affiliate Program: Brands can connect and monetize creators’ videos or live streams related to products.
- Run Shop ads: Sellers can promote their TikTok Shops through ads, giving customers the opportunity to discover and shop directly.
- The entire process is done by TikTok: TikTok Shop manages packaging and delivery, providing a seamless shopping experience.
- Secure Payment: Transactions are protected and user information is stored securely.
To achieve continuous conversion, it’s necessary to engage your audience at all stages of the conversion funnel. Here are some important strategies:
- Update the latest trends: Stay up to date with new TikTok trends and integrate them into your content strategy.
- Collaborate with Influencers: Collaborate with creators to promote products and expand audiences.
- Create content that is authentic and entertaining: Produce engaging videos that showcase products in a playful and accessible way.
- Providing seamless shopping options: Use in-app shopping features or provide easy links to the website.
- Incorporate user-generated content: Encourage customers to share their experiences with the product to build credibility.
- Use TikTok ads: Leverage TikTok’s advertising platform to target specific audiences and increase your product presence.
- Interact with viewers: Respond to comments and messages to build relationships and loyalty.
In addition to these strategies, digital marketers need to monitor campaign performance and be ready to make adjustments based on the results. Use data from TikTok analytics to help determine what content is most popular and what strategies are most effective.
DOWNLOAD eBook The Marketers Guide to TikTok from HubSpot:
All of the above content will be detailed in HubSpot’s useful ebook “The Marketer’s Guide to TikTok”. Download now to grasp the whole landscape of TikTok Marketing in just one Ebook!
Google Drive: DOWNLOAD eBook The Marketers Guide to TikTok from HubSpot
Direct: DOWNLOAD eBook The Marketers Guide to TikTok from HubSpot
Summarize
This ebook is not only a valuable resource to help you grasp useful knowledge and tips about TikTok, but also provides practical strategies to increase interactions and conversions for marketers’ brands. With useful sharing and in-depth analysis, this ebook will help you better understand how advertising works on this platform. Download the ebook to not miss the opportunity to conquer effective TikTok Marketing for your brand!
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