Design travel website Beautiful and effective is an important factor in promoting and attracting customers to the business. In the era of technology 4.0, the website is not simply a tool to introduce products. But also the main means of conducting online transactions. Enhance customer experience and enhance the reputation of the business in the market. Follow the article below of MarkKnow to be able to create a beautiful website that meets the trend!
The Importance of Owning a Travel Website
Beautiful and trendy website design is an indispensable factor for businesses in the tourism industry. With the development of technology and the internet. Websites have become a very effective marketing, promotion and sales channel for tourism businesses.
Travel website Beautiful, well optimized UX UI and full, quality content. Will help businesses attract many potential customers. Increase sales and enhance their reputation in the market. However, designing a standard website is also a challenge for many tourism businesses. Therefore, we need to have a plan and specific goals to achieve the desired results.
Share 6 Elements to Design a Travel Website that Attracts Customers
To design a beautiful and attractive travel website, the following elements are needed:
Simple and Intuitive Travel Website Design
To attract customers, designing travel website need to be simple and intuitive. To make it easy to use and find information. Should use harmonious colors, not causing discomfort to the eyes. Create friendliness and comfort for users.
The components on the website need to be arranged scientifically. Help users find information quickly and conveniently. Simple and intuitive website design also helps customers feel more accessible to your travel products or services.
High-quality Graphics
Any business website in any field needs high-quality images and graphics. But this is a mandatory condition for a travel website Beautiful images help customers feel like they are visiting real tourist destinations. And give them an interesting experience before they even arrive.
Using high-quality graphics and images will make your website come alive, attract customers’ attention and increase interaction on the website. However, you also need to note that using too many images will make the website slow and difficult to access. Therefore, it is necessary to balance the factors to ensure compatibility and customer experience.
Responsive Travel Website
Responsive design is an extremely important element in design travel website. Make sure your website looks good and is easy to read on different device platforms. Like mobile phones, tablets and desktops.
With the number of users accessing the web on mobile phones increasing rapidly. The build travel website Responsive design will help you achieve your business goals. And attract more potential customers.
Fast Page Loading Speed
No customer will be patient to wait for a website that is too slow to load. They will immediately exit and search for their needs at another address. That means you have missed out on potential customers. The reputation of the business also drops significantly.
Fast page loading speed is very important for customers to have a smooth website experience. This can be achieved by optimizing images. Using cloud storage technology and optimizing source code.
Travel Websites provide Useful Content
Another important element to design travel website beautiful and attractive to customers. That is to provide useful, quality content. Customers often search for information about tourist destinations, activities, booking information and air tickets, etc. Therefore, the website needs to provide complete information and images about tourist destinations, prices, travel times, policies, etc.
In addition, the content on the website needs to be written attractively and meet the needs of customers. If customers feel satisfied with the content on the website. They will trust and want to book services of that travel business. Interact with customers, encourage customers to visit and return to the website many times.
SEO Optimization
To increase segment coverage and customer attraction rate. You should pay attention to SEO optimization details and Google declaration. This will help your brand occupy a high position in the top search results of leading engines such as Google, Bing, …
SEO optimization factors include choosing the right keywords, optimizing website titles, descriptions and content, improving page load speed, using internal and external links, and sharing websites on social networks.
Features needed on a Travel Website
Websites of each field have different features. Serving the business activities of the enterprise. Below are some basic features that a website specializing in tourism needs to have:
Data Management Function
Regarding the function of managing tour booking data, hotel accommodation and accompanying services. You should pay attention to increasing/decreasing the number of bookings based on customer operations. As well as the business’s ability to respond.
Multilingual Travel Website
Tourism is an activity for everyone in the world, not limited by geographical location. Therefore, the website needs a multilingual display function. So that businesses can expand their customer base.
Currency Conversion Function
As mentioned above, tourism activities are limitless. And your brand will step up to a new level when many foreign tourists know about it. So design travel website language switching and currency conversion functionality. Make it easy for them to pay in currency without having to bother with conversion.
Travel Websites Showing Map
Many business owners often overlook this detail when designing travel website. Especially when you own multiple office branches. Customers will need a visual guide on the map to the office closest to them. The reputation of the business will also increase from there.
In addition, the map function should also be integrated into accommodation products and tourist destinations so that customers can easily identify specific locations.
Travel Website with Payment Function
To facilitate customers to pay when they need to book tickets. You should integrate an electronic payment section right on the website. Payment methods include Mastercard, Visa, E-wallet,… With the strong development of e-commerce, you should not ignore this function.
Search Function
This feature helps customers save a lot of time when searching for information about the desired service on the website. And have more time to refer to other suggested products. The feature should have filters on price, location, reviews, popularity/newest/oldest, free search. Easy information search also helps increase customer sympathy for your brand.
Classification function
The classification function is definitely indispensable on a travel website reputation. Customers will quickly access the categories they need. Such as tourist destinations they want to visit, hotels, domestic/international tours, restaurants, promotional codes, means of transportation, news,…
Depending on the services your business provides, you will need the web design company to set up a corresponding number of categories to avoid confusion.
Travel Website with Tour Booking
The customer closing rate mainly depends on this function, so it is very important. You should install the tour booking function with some discount incentives. To stimulate their purchasing psychology.
Feedback Function
Most customers, before deciding to order a product or service, will often rely on the shopping experience of previous customers. The review function needs to focus on authenticity. You can post real photos to attract more customers. In addition, customer opinions also help businesses overcome shortcomings.
Blog Section of Travel Website
In addition to service pages, we also need a Blog section to share travel guides, reviews, and the latest travel news that are regularly updated. So that customers have more information for their upcoming trips. Building a Blog page like this not only meets the needs of customers, but also helps the website easily SEO to the top of Google.
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