Valentine’s Day is one of the most vibrant holiday seasons on the TikTok platform. Up to 77% of platform users celebrate this holiday and 55% of users say that this is a very meaningful holiday for them. Therefore, TikTok will be a platform that brands cannot miss when implementing marketing campaigns this Valentine’s season. Let’s explore the latest report from TikTok dedicated to Valentine’s Day to be able to conquer consumers at this special time!
Discover Valentine’s Day Consumer Insights from TikTok
In countries around the world, Valentine’s atmosphere has become frantic since the New Year. However, in the Vietnamese market, this festival is only really noticed when the biggest occasion of the year – Lunar New Year is over. Therefore, starting from the end of January and early February of Valentine campaigns in the Vietnamese market, it begins to bloom.
#1. When to search for Valentine’s gifts on TikTok
The majority of Tiktok users will spend a few weeks before the Valentine’s time takes place to search for gift products for loved ones. Only about 40% of users have planned before. Therefore, content strategies will greatly affect the revenue of the Brand on this special occasion.
In particular, up to 42% of consumers will spend at least one month before Valentine to start looking for gift ideas on News channels. The most common time for consumers is about 1 to 3 months. Therefore, this will be a golden time for the brand to promote communication and persuade consumers.
#2. Who do consumers want to give gifts to on Valentine’s Day?
The trend of modern Valentine gifts also has many differences. When shopping these days, users not only think of giving gifts to their lovers but also for that love to family, friends and themselves. The survey from Tiktok has shown that 84% of users buy Valentine gifts for their partners and up to 34% of users buy Valentine gifts for those who do not have a love relationship such as: Mom, herself, Friends, children, and father. And 17% of gift giver will buy for both lovers and others.
In particular, it can be seen that the trend of loving and taking care of yourself is opening up many new opportunities for the brand on Valentine’s Day. The content on the theme of single, contrary to Valentine’s Day is also very popular on social networks like Tiktok. This can be clearly seen through the growth of hashtags like #Selfcare and #treatyoursy. Therefore, the brand can become a companion with single people in this Valentine season to increase their affection and conquer them.
#3. Popular Valentine’s Day Activities
Besides gift products, entertainment services are also factors that many consumers are interested in on Valentine’s Day. Because, in addition to giving gifts, consumers also want to spend the special activities and moments for the person they love.
The most favorite experience activities on Valentine’s Day must mention:
- Eat or go out outdoors.
- Enjoy a special meal.
- Plan for an unexpected event.
- Outdoor activities like watching movies, watching music.
- Travel on holidays.
- Giving thank you cards is also very popular.
#4. Popular Valentine’s Day content on TikTok
Today, Tiktok is one of the information channels that are favored by many consumers when choosing products and services on the market. Up to 77% of users think that Tiktok gives them a lot of Creative and diverse gifts. More than 76% of users say Tiktok helps them to accurately capture the trends that are taking place in the market.
For Valentine’s Day is no exception. Consumers often refer to a lot of content on Tiktok to find ideas about gifts or activities on Valentine’s Day. The most attractive content for consumers includes:
- Video tutorial to make food recipes and drinks
- Video tutorial to make handmade items to give gifts to loved ones
- Content of the idea of décor, new decoration
- Content introduction about restaurants or bars
- Content related to fashion for Valentine’s Day
- The contents of the location, the vacation trips for this special occasion
- Tiktok marketing strategy is suitable for Valentine’s Day
Along with these important figures, Insight, Tiktok has also given some notes to help the brand exploit the moment and content more effectively on this platform. Tiktok emphasized that the brand should focus on promoting Sales to take advantage of the great negative needs of consumers on this Valentine’s Day. Specifically:
Suitable advertising types:
- Bringing the product closer to consumers: Tiktok proposes the type of Video Shopping Ads with personalization, to display the right product to the right time of important shopping and right potential customers.
- Leading consumers on Valentine’s Day with In-Feed ads: Promoting the decision to take place faster with In-Feed ads. Combining use of interactive features such as Giftcode Stickers to attract attention and create interest for users.
- Collaborate with creators Content: Content Creator, KOL, KOC is a golden key for brands and products to come closer to consumers. The brand can combine the KOL, KOC strategy with the type of ads Spark Ads, thereby taking advantage of true content from creators on Tiktok to conquer consumers.
- Optimize CTA buttons, aiming to convert: Focus on goals such as downloading applications and conversion on the web, to lead customers from Tiktok to your sales channel and promote them to make decisions Buy.
AI Smart +Tool:
Tiktok also recommends brands should combine the use of AI Smart + Tools on this platform. Smart+ helps the brand to build campaigns thanks to machine technology and AI. Through the predictive analysis of this technology, the system automatically creates and manages advertising, optimizes targeting, helps to save resources that achieve better performance. In addition, Smart+ also helps to simplify content creation process, reduce costs and avoid boring content by optimizing how to display ads to customers more intelligently.
Creative Center – Discover the trend
Discover Tiktok’s Creative Center to quickly capture the trends, creative tools, … help the brand optimize the advertising content.
Use capcut – Creative video:
This versatile video editor allows the marketer to easily create content with simple operations such as pulling and dropping its creative content into the advertising samples available in the library. At the same time, it is easy to capture the prevailing trends, from music to effects.
Symphony Creative Studio – Create a video easily with AI
This is a Tik Tok’s Al Video creation, making the brand easily create Tik Tok style content in just a few minutes. Users can create new Tik Tok videos or refresh their old videos.
Conclusion:
Although not a major festival of Vietnam, Valentine still has a great attraction for young consumers. This is not only an opportunity to grow sales but also help the brand get closer to consumers. In particular, the current Valentine trend not only focuses on the topic of love between couples, but also has more new directions such as: love yourself, love family, … help all brands from Da Da The industry can tapin on Valentine in different directions.
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