In the past, to find new trends or content topics, creators needed to spend hours surfing and researching on the newsfeed. Now, TikTok has added a new tool Creator Search Insights to help this process happen much faster and more neatly. Currently, the Creator Search Insights feature is officially available, promising to be a powerful assistant for creators if they know how to exploit this tool effectively!
What’s hot about the “Creator Search Insights” feature ?
Creator Search Insights is introduced by TikTok as a special insight search tool, designed specifically for content creators. This tool helps creators to more accurately read the viewing needs of users on TikTok, discover the topics that users search for and are most interested in. From there, users can plan to develop content that targets the right insights of viewers on the platform, creating a group of loyal viewers.
Not only that, creators can also learn about niche topics that are of interest to a specific group of users but have not yet become popular. These topic groups may not be too famous, but the competition rate on the platform is relatively low, making it easier for creators to reach viewers. This is a quite interesting way to find a niche market that creators can conquer and build a solid personal brand from here.
Creator Search Insights is expected to become a powerful assistant for content creators around the world. It helps creators save a lot of time and the process of searching for ideas and topics, while increasing the trending ability of videos.
This tool was launched globally in March 2024. So, how should content creators exploit this special tool to increase the trending ability of their videos?
How to use “Creator Search Insights” effectively for creators?
No more spending hours scrolling through newsfeeds, “Creator Search Insights” helps creators capture the latest trends on the TikTok platform in just a few minutes, through a few simple steps:
- Step 1: Click on the search toolbar on the TikTok app
- Step 2: Search for “Creator Search Insights” and the “Creator Search Insights” section on Top search
- Step 3: Click on “View”, the “Creator Search Insights” interface will be displayed below.
In the interface of the “Creator Search Insights” section, there will be 2 main sections: “Suggestions” and Trending.
In particular, the “Suggestions” section will include topics that TikTok predicts will be hot in the near future. This section helps Creators discover new potential content and trends through 3 main types of suggestions:
- All – General Trends: These are hot topics, which TikTok considers suitable for your channel and TikTok predicts may be hot in the near future.
- Little content – New Potential Market: These are topics that many users are already searching for and interested in. However, the number of videos revolving around this topic is still small. These are new, potential, less competitive market niches that creators can conquer.
- Follower Search Topics – Strengthen Your Existing Audience: This section tells you what your followers are curious about? What content do they want to see? This helps creators better understand their current followers and strengthen their loyalty through the content they want.
In the trending section, “Creator Search Insights” will show you hot clips and trending content. The content in this section will be classified according to specific fields such as: Fashion, Cuisine, Sports, Travel…. Helping creators easily grasp the trending topics in the content field they pursue.
When you click on each topic in the above sections, you will see the popularity of the topic, related videos,… from there, refer to the ways of other creators and come up with your own implementation method.
In addition, this tool also has some other features such as: actively searching for a certain topic on this tool, setting notifications when there are new trends, directly recording videos according to trending topics,…
Overall, “Creator Search Insights” will be a very useful feature and should be exploited regularly for content creators. This tool will help make your content strategy clear and effective, save time researching trends while still ensuring the content targets the right audience insights. However, creators should not rely too much on “Creator Search Insights”, but need to exploit more from actual users and develop new content themselves in addition to existing trends.
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