Pinterest predicts the top 5 color trends for 2025, based on extensive user behavior research. This palette will help your business make a visual and design impact when applied appropriately in media publications.
These are the top five most popular emerging colors on Pinterest, which will certainly create a new wave of design across different fields, from fashion, consumption to interiors, to marketing and communications. Following outstanding trend predictions from Pinterest (Pinterest Predicts 2025), the color palette (Pinterest Palette) is based on proprietary research methods and insights gathered from many other trend prediction reports.
Discover the colors that will shape 2025
1. Cherry Red
Inspired by the Cherry Coded trend, this bold cherry color offers the ability to differentiate designs.
2. Butter Yellow
This color represents a bit of mischief and spontaneity. Inspired by trends like Dolled Up, Fisherman Aesthetic and Surreal Soirees, this soft pastel yellow brings warmth to every corner.
3. Aura Indigo
This color gives an edgy feeling. This somewhat sombre tone takes inspiration from trends like Sea Witchery and Aura Beauty. This is truly a perfect choice for designs with a bit of a space, cosmic or surreal style.
4. Dill Green
The perfection of color gamut is created from pickled dishes. Born from trends like Pickle Fix and Terra Futura, this green color with a sour feel is expected to stir up kitchens, wardrobes or create a trend for summer cocktails.
5. Alpine Oat
A new neutral color scheme is expected to prevail in 2025. Following trends like Peak Travel and Moto Boho, this cozy, chic colorway focuses on layered patterns.
Instructions for users
Whether you are planning campaigns, coming up with Brand identity ideas or designing product packaging, the above colors can bring a new breeze to your brand throughout 2025.
- Create details for your plan: These colors help add style to new collections or highlight campaigns. You can consider combining them in new plans in the upcoming 2025
- Strong monochromatic colors: Choose products with popular colors, then you can utilize them in Advertising or put that color in the center, attracting viewers with impressive monochrome colors.
- Inspire people to find their new favorite color: You can choose one color from the above colors and create interactive ads or quizzes, thereby creating new, spreading emotions for everyone.
- Shaping the next aesthetic trend for GenZ: GenZ on Pinterest are constantly looking for new aesthetic trends to innovate their style. You can create different ads targeting this target group to help them identify their own color story in 2025.
- Choose seasonal colors: Your campaign can creatively tailor ad campaigns to relevant seasonal colors to create a distinct highlight
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