With high demand from food items to fashion, gifts, entertainment services, … Halloween is always a golden time to stimulate shopping, bringing huge revenue explosion opportunities for brands.
Since the beginning of October, major brands around the world such as MCDonalds, Burger King, M&M, Heineken,… have begun to launch a series of unique marketing campaigns to make an impression during the Halloween festival season. Let’s take a look back at the overall Halloween 2024 Campaign and the marketing trends that are making waves during this special festival!
This year, major brands have all begun to launch quite vibrant Halloween campaigns, some of the prominent names below can be seen:
#1. Burger King “teams up” with The Addams Family
The Addams Family is one of the classic comic books in America, about a somewhat creepy and monstrous family. This work has been adapted into films many times and has continuously caused a fever around the world, most recently the fever about “Sister Wednesday” in the latest film version produced by Netflix in 2022. Therefore, for the American people, as well as many consumers around the world, The Addams Family is a familiar name, especially during the Halloween Festival.
This year, Burger King is bringing back the Addams Family for its Halloween campaign. Burger King restaurants participating in the campaign will debut four new menu items, each based on a different Addams Family character: Wednesday’s Whopper, Thing’s Rings, Gomez’s Churro Fries, Morticia’s Kooky Chocolate Shake. Burger King will also release a line of King Jr. Meal toys based on the Addams Family characters, available starting October 7.
#2. McDonald’s brings back the Legendary Boo Buckets
During each Halloween season, there is a very unique cultural feature called trick-or-treat: Children often bring a bucket of food to ask for candy from families. Taking advantage of this feature, in 1986, McDonald’s launched a special bucket version called Boo Bucks with a design that is both scary and very cute. Immediately, the product received the love of many consumers and became one of McDonald’s most successful Halloween campaigns.
This year, McDonald’s is bringing back this legendary Boo Buckets again. Starting October 15, Boo Buckets will replace traditional Happy Meal packaging and can be used as containers for trick-or-treat festivals. McDonald’s Boo Buckets come in white, orange, green and blue, and come with many vibrant stickers for kids to customize for themselves. You can order one of McDonald’s Happy Meals in-store or through the app to receive the item.
#3. Heineken chooses a different direction – Focusing on retailers
While other brands mainly direct their Halloween campaigns to individual consumers, for Heineken, this year’s Halloween is a campaign exclusively for retailers. With the theme “Meet the Chiller”, this year’s Heineken campaign is carried out with the goal of motivating retailers to participate in the Halloween Sales race, thereby indirectly bringing revenue to the brand.
Specifically, Heineken has provided retailers with point-of-sale (POS) kits and digital publications to communicate on Halloween-themed Social Media for the brand’s best-selling beer and cider brands. These brands include: Strongbow Original, Strongbow Dark Fruit, Desperados, Heineken and Heineken 0.0. This is also a product group that is very popular with adults during Halloween.
POS kit Retailers can order POS at Heineken’s website. Retailers can also enter a contest on the Website for a chance to win Halloween-themed uniforms for their employees.
This is an interesting strategy for Heineken to help strengthen the relationship between brands and agents, thereby promoting sales. At the same time, this campaign also turns retail stores and agents into communication units for Heineken itself to consumers.
#4. Fanta continues to expand its collaboration campaign with the movie Beetlejuice
Fanta is one of the brands that launched the Halloween campaign earliest this year. As early as August, this brand announced a collaboration campaign with Warner Bros and the horror comedy film Beetlejuice Beetlejuice.
Up to now, fanta has begun to expand the campaign with many new and more diverse activities with the official theme being Afterlife Train – Inspired by the movie. New campaign activities include a series of outdoor billboards in cinemas as well as social media, allowing consumers to scan QR codes and board trains to participate in interactive games. work with horror themes. In addition, in the UK market, Fanta will also organize interesting Pop up events for users.
#5. M&M cooperates with the doorbell brand, making Trick or Treat extremely interesting
M&M has teamed up with brand Ring to create a very fun and realistic Halloween campaign this year.
This October, Ring customers can set the Doorbell & Video to play humorous and festive greetings from Red, the M&M’S Avatar. People who come to play Trick or Treat will be asked to perform challenges given by Red when ringing the bell. From there, making Halloween’s typical Trick or Treat culture more interesting, while the brand easily interacts with millions of Ring brand customers. It can be said that this is one of the most interesting interactive marketing campaigns in this year’s holiday season.
M&M’S will also encourage Ring customers to share humorous reactions on social media, helping to spread discussion about the campaign. Combine with the participation of content creators and influencers to stimulate people to participate in the Halloween atmosphere of the campaign. M&M’S also deploys Advertising content on paid media channels, integrating this campaign into in-store activities, CRM, social networks, etc.
So it can be seen that this year’s Halloween campaigns exploit many themes related to movies and nostalgic marketing. These are also two factors associated with consumers’ habits and memories of Halloween. In addition, most brands produce special products specifically for this holiday season, or improve product packaging to match the spooky characteristics of Halloween. At the same time, interactive marketing campaigns are also emphasized because above all, Halloween is the season when people experience interactive activities such as costumes and tricks or treats together.
Summarize:
It can be seen that this year’s Halloween season has many interesting campaigns, mainly revolving around themes of movies and nostalgia marketing to remind users of traditional Halloween moments.
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