Consumers really like short-form content. Billions of people watch TikTok videos, YouTube Shorts, and Instagram Reels every month. What anchors work best to keep viewers on your videos?
MrBeast’s real name is Jimmy Donaldson, and is one of the most followed channels on YouTube. 10 months ago MrBeast had 186 million subscribers. By July 2024, this number will be 289 million. The New York Times even made the comment “This account appeals to many young people in a way that some adults may find confusing“.
How effectively does MrBeast’s Youtube channel use Hooks?
MrBeast’s introduction usually starts with his Video title like:
- Every Country on Earth Fights For $250,000! (Every country on Earth is fighting for $250,000!)
- 7 Days Stranded at Sea (7 days stuck at sea)
- I got hunted by the Military (I was chased by the army)
- I built the World’s Largest Lego Tower (I built the world’s largest Lego tower)
These headlines are strange and captivating because they are written in classic clickbait style. It makes readers curious because they don’t know which country wins the $250,000 prize. Or how MrBeast finds its way from the sea to the mainland or what the largest Lego tower looks like? On thumbnails, MrBeast’s thumbnail image also plays a very prominent role. MrBeast once shared that an image of him with his mouth closed attracted more clicks than a thumbnail with his mouth open.
Opening lines have a very important position. Readers often decide whether to continue reading or not within the first two minutes. And intentionally, MrBeast’s scripts often draw attention from opening lines like:
- “Behind me is an assassin, and if he stabs me with this rubber knife by the end of the day, he wins a hundred grand.” (Translation: Behind me is an assassin, and if he stabs me with this rubber knife by the end of the day, he will win one hundred thousand dollars)
- “We are now stranded on a raft in the middle of the ocean. And there goes our boat. We are now stranded for seven days.”
Some factors that help attract attention from MrBeast Youtube Channel:
1 – Start with drama: MrBeast often opens his videos by introducing a recipe or some strange/strange activity to attract viewers and keep them curious to see what will happen.
2 – Use specific figures: In video titles and descriptions, MrBeast often uses specific numbers: “Play $1,000,000 in 24 hours…” or “give away 100 cars…” to create attention
3 – Follow trends and events while creating stories: Each MrBeast video often tells an attractive, hot story following outstanding trends and events.
4 – Use attractive representative images (thumbnails).
5 – There is always an element of surprise
The Importance of Catchy Hooks
Expert Josseph Sugarman said that an attractive opening sentence is the most important element of Advertising writing. “If you can’t grab your audience’s attention immediately, you’ve lost them,” he notes. Without a compelling introduction, the great content you create below will never reach readers. The opening paragraph also includes many different variations, such as:
- Website title or main image
- First line (or first few lines)
- Video thumbnail
- Instagram images
- The first few seconds of the video’s dialogue
4 Ideas about Content Hooks you can refer to
1. Provide quick and simple solutions
Quick trick (of something) to solve a problem
Title: Quick tips to tighten loose necklines
Suggested example:
Quick tips to help your advertising not waste money
Quick tips for writing effective fanpage content for cafes
Viewers often have the mentality of wanting to grasp the tricks to solve problems and especially it is easy to do and does not take much time to follow. You can use these content hooks to share with your audience quick troubleshooting/problem solving tips, and make thumbnails that clearly display those solutions.
2. Mistakes for Beginners
Everything I know about life says otherwise, but (an unbelievable recent statement)
Title: 7 Mistakes New Gardeners Should Avoid
Suggested example:
7 Facebook advertising mistakes beginners should avoid
Mistakes create an attractive video topic because viewers don’t want to make mistakes (and want to avoid them). And beginners often feel like this video is right for them. Even if you’re not new, you’re ready and excited to learn.
3. Specific numbers
Use specific data
Title: 6 tripod shots that make everything look like a movie
Suggested example:
5 easy-to-make content to help videos trend on TikTok
Using specific data and lists will make the video more realistic. Viewers are encouraged about easy things to help them achieve a complex goal. This contrast is what excites and keeps viewers on your video.
4. An Unexpected Event/Thing Happened
Accidentally active (in some field) – now (achieve a big goal)
A video is deployed Content with a surprising title: We accidentally started a chocolate company – Now it brings in $162 million a year
Suggested example:
Accidentally made a spelling mistake – This ad sells 1,000 orders/day
We accidentally created a Youtube channel – This channel currently has more than 350,000 subscribers
You can start with how you or someone in your field accidentally achieved a big goal. Curiosity when “accidentally” doing something really difficult, but getting good results, exceeding expectations will create excitement for viewers.
Conclusion
You can refer to the above-suggested methods in a Creative, natural and friendly way to build appropriate content orientation for your YouTube channel. Learn more how to do it from Youtuber MrBeast or another YouTube channel source that suits your interests, fields and tastes to have more titles and content that “captures” viewers better.
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