How to Enhance Your Brand Presence on Threads

In April 2024, Zuckerberg revealed that Threads had more than 150 million monthly active users, a significant increase from the 130 million users reported in February. This shows that the platform is increasingly popular and attracting more new users. In particular, on Wednesday, after celebrating Threads’ first anniversary, the number of users increased to 175 million. This number not only reflects the strong growth of Threads but also demonstrates the trust and support from users, promising a promising future for the platform.

Meta recently revealed an interesting tidbit: 63% of Threads posts are text-only, highlighting users’ desire to connect and share text-based content. However, images still play a big role, with one in four posts featuring an image. The platform has attracted more than 50 million tags in the past year, with popular topics like #PhotographyThreads, #BookThreads, and #GymThreads.

Launched in April 2023, Threads has been called a “potential Twitter competitor”, “Twitter killer” or “Twitter clone”. Regardless of the title, Threads has affirmed its position as an effective marketing channel for many brands.

Here are some tips for building a successful Marketing strategy on Threads:

Get people to follow you on Threads

To increase engagement with you on Threads, users need to be introduced and provided with a link to your account. You can create short announcements or share Threads links on other Social Media Platforms like YouTube and Facebook. You can also add a Threads button in your website’s introduction or at the bottom of your homepage.

Create interactive content to engage users

Ask “interesting” questions on Threads

Nissan: “Which Nissan Ariya are you most excited about? Share your favorite color!”

Pizza Hut: “What’s your favorite pizza topping? Vote and stand a chance to win exciting prizes!”

Effective survey

LinkedIn: Use polls to gather opinions and engage users.

Pizza Hut: Conducts surveys on customer preferences and tastes to develop and refine the menu.

Fill in the blank

People often enjoy challenges like fill-in-the-blank because they provide a sense of accomplishment. This is also a psychological effect known as the Goal Gradient Effect, which many brands use to stimulate engagement with their products and services. Canva has also successfully applied this format on Threads.

Use puzzles

With just a photo and a puzzle, Chipotle attracted more than 100 responses and effective interactions from users.

Fun word guessing game

Meta just launched an engaging game on Threads that challenges users to guess the words that Meta’s AI used to create unique images.

Maintaining two-way Communication: the Key to Connecting Brands and Customers

While TikTok targets users with humorous entertainment videos, Threads focuses on building an open and friendly community space to connect people.

With the goal of “creating benefits for both sides”, Threads has succeeded in becoming an effective communication tool for brands and customers. This platform allows businesses to establish two-way interactions, directly interacting with potential and current customers, thereby building trust and long-term relationships.

“Threads is a two-way communication tool that benefits both brands and customers,” said Jerry Han, CMO of PrizeRebel. “Brands can connect with customers through conversations about relevant topics. These simple interactions help foster trust and build lasting relationships.”

Starbucks is a prime example of an effective customer approach. With a personalized and friendly communication strategy, Starbucks has received high praise from users, reinforcing its position as an “expert” in connecting brands and customers.

Start the Trend, Attract Customers with the “Theme” Strategy

Similar to TikTok using sub-toks to categorize content by topic with hashtags, Threads also gives you the opportunity to develop a “Theme” Strategy.

Create a unique theme for your Brand and tag it appropriately to your industry, so you can become a trendsetter in your field.

“In the human resources field, we can create HRThreads to discuss recruitment trends, interviewing methods, employee benefits…” shared Max Wesman, founder and CEO of GoodHire.

Here are some topic suggestions for other industries:

• Game: GamingThreads
• Beauty & Makeup: MakeupThreads
• Sports: SportsThreads (can be divided by sport like FootballThreads, BaseballThreads)
• Travel: TravelThreads
• Health: HealthThreads
• Fashion: FashionThreads

Starbucks, with its CoffeeThreads theme, is a testament to the power of the “Theming” strategy.

Authentic connection, attract customers

Step into the Threads world of Duolingo, Uber or Spotify and you will feel the vibrant, positive and friendly atmosphere. This is the goal that Threads aims for – to create a space for authentic, friendly connection like everyday life.

Emotional marketing has the power to increase brand awareness. When you build an emotional connection with your customers, they will trust, remember, and share your brand with others. According to research, people who have an emotional connection with a brand are nearly four times more likely to recommend it than those who don’t.

Turn Threads into a place to showcase your brand’s creativity, personality, and intelligence. Communicate with customers with authenticity, humor, and intimacy, turning Threads interactions into memorable moments.

Bonobos, a menswear brand, has successfully built a community on Threads by using engaging, humorous language. For example, the post “Did you hear the News? Panta Claus is coming to town” garnered attention and positive engagement from users.

Use attractive images

According to statistics, visual content attracts attention and is remembered 43% more than text-based information. This highlights the great power of images in conveying messages and attracting customers.

Understanding this, brands need to make the most of images to effectively market on Threads. Be Creative and use a variety of image formats such as:

• Single image: This is a product image or brand-related image that attracts the user’s eye.
• Infographics: Use infographics to present information in a visual and easy-to-understand way.
• GIFs and short videos: Entertain and capture users’ attention.
• Graphs and charts: Present data in a scientific and professional manner.
• Screenshots: Introduce products, services or share useful content.
• Tables: Summarize information in a concise and easy-to-follow manner.

However, Tom Golubovich, Head of Marketing and Media Relations at Ninja Transfers, emphasizes that maintaining a healthy ratio of images to text is important on Threads. While the platform is primarily text-based, this ratio can vary depending on the topic and purpose of the content. A 40/60 ratio rule for images and text content is considered appropriate to ensure the post is engaging and effective.

Ninja Transfers and Shopify are two great examples of how this strategy has been successfully implemented on Threads, using videos from TikTok and repurposing them in a meaningful way. Shopify has also proven the power of visuals in B2B marketing by creating and using memes to engage their target audience on the platform.

Join hands with KOLs

When Advertising on Threads, don’t overlook the power of partnering with influencers. It’s a powerful way to increase brand awareness, drive traffic to your website, generate leads, and drive Sales. In fact, 89% of advertisers say influencer marketing campaigns deliver eight times the return on investment (ROI) of campaigns that don’t.

To be successful, choose KOLs that are relevant to your brand’s business, and experiment with different types of interactive content, such as sponsored posts, product reviews, giveaways, or product demo videos. It’s important to track and measure results, such as likes, shares, comments, and sales.

On Threads, KOLs (influencers) should label themselves “Paid Partnership” to demonstrate their partnership with businesses.

Epilogue

Threads is becoming one of the most popular platforms and is competing with leading competitors. It is an ideal tool for advertisers and brands looking to reach Gen Z, increase global awareness, and leverage cross-promotion of content. By engaging with users in meaningful ways and building long-term relationships with customers, you can achieve your strategic goals on Threads.