Halloween is one of the key times for brands to drive engagement and shopping activities to connect with customers.
Halloween Marketing Trends on TikTok 2024
Research shows:
- 1 in 3 TikTok users say TikTok plays an important role in Halloween-related purchases or gifts.
- 62% of TikTok users who made a Halloween purchase said they were inspired/got new ideas from TikTok.
From the costume trends of #halloweencostume to the mesmerizing art of #halloweenmakeup, TikTok offers endless inspiration for brands. Recently, this leading entertainment platform also published a new publication sharing basic information and Halloween marketing tips specifically for the Brand.
Some highlights include:
First, TikTok provides an overview of Halloween Sales opportunities and how TikTok helps small and medium-sized businesses (SMBs) drive shopping.
A case in point is brand NEST New York, which launched an eight-week campaign to drive brand consideration and generate website traffic during the peak holiday sales season. Results obtained:
- More than 6 million impressions
- More than 59.7 thousand clicks
- CTR reached 0.97%
Maximize your Halloween campaign
Maximize your Halloween campaign using multiple TikTok advertising solutions: Spark Ads, Display Cards, and TikTok Creative Exchange (TTCX).
Some tips on how to start a Halloween campaign
TikTok shares some tips on how to start a Halloween campaign with these 3 tips:
- Optimize your website for advertising
- Focus on collaborating with creators
- Inspire with user-generated campaigns (UGC)
Finally, Tiktok’s also shared a list of the top Halloween hashtags in the app:
#halloween
#happyhalloween
#spookyseason
#halloweenlook
#halloweencostume
#halloweenmakeup
#halloweendecor
#trickortreat
#halloweenseason
If you want to know what trends are popular during the upcoming holidays, check out Tiktok. With the highlight of creating a lot of interaction on the application, allowing users to interact with brand activities, Tiktok is increasingly chosen by many businesses as a strategic platform in communication activities.
Hopefully the above sharing from Marketing AI will help you get oriented for the upcoming Halloween.
Comment Policy: We truly value your comments and appreciate the time you take to share your thoughts and feedback with us.
Note: Comments that are identified as spam or purely promotional will be removed.
To enhance your commenting experience, consider creating a Gravatar account. By adding an avatar and using the same e-mail here, your comments will feature a unique and recognizable avatar, making it easier for other members to identify you.
Please use a valid e-mail address so you can receive notifications when your comments receive replies.
