TikTok is currently one of the fastest-growing social media platforms in the world, attracting millions of users from all over the world. If you are new to TikTok, you will surely have difficulty grasping the terms and language used on this platform. To help you easily integrate and make the most of your experience on TikTok, this article from MarkKnow will explain the common terms that beginners need to know.
What is TikTok?
TikTok, developed by Chinese company ByteDance, launched in 2016 and quickly became one of the most popular apps in the world. With over 1 billion monthly active users, TikTok has created a platform where people can share their creative moments through short videos.
This application stands out with powerful video editing tools, a rich music library and the ability to create special effects, helping users easily create attractive content without requiring high professional skills. Especially with its high spread, TikTok content is often very well received by young people around the world in general and in Vietnam in particular.
The Role of TikTok in Digital Marketing
TikTok has changed the way brands reach their customers. With the ability to create viral content, TikTok has become an indispensable tool in the Digital Marketing strategies of brands large and small. Brands can take advantage of TikTok to build brand awareness, create creative TikTok advertising campaigns and interact directly with customers.
Why Do You Need to Understand TikTok Terms?
Understanding TikTok terminology helps you understand how the platform works and optimize your content and advertising strategies. When you are able to analyze and apply trends effectively, you can adjust your content and advertising strategies to achieve the best results. This not only saves you time and resources, but also maximizes your marketing effectiveness and increases your brand presence on the platform.
Important TikTok Terms You Need to Know
For You Page (FYP)
For You Page (FYP), translated as “Page for you”. This will be where TikTok recommends videos to users based on algorithms that analyze their behavior and interests. You can easily see that the content on TikTok of each account will be quite different and highly personalized.
When you upload your content to TikTok, TikTok will prioritize your content on this page over your followers’ pages. Being featured on FYP can help your videos reach millions of new users. To achieve this, your content needs to be creative, engaging, and relevant to current trends. At the same time, important factors such as watch time, engagement rate, and content quality will all affect your video’s chances of appearing on FYP.
Duet
Duet is a TikTok term for a unique feature that allows users to create parallel videos with other users’ videos. This not only creates interaction between users but also encourages creativity and participation in trends.
One popular way to duet is to have users sing along to a popular song or do a challenge alongside the original video, creating a new and fun experience for viewers. Brands can leverage this feature to encourage users to respond or create viral challenges.
Stitch
Unlike Duet, Stitch is a TikTok term that allows users to incorporate a short clip from someone else’s video into their own. This feature is often used to respond to or add a personal touch to existing content. Stitch not only fosters creativity, but also creates discussion and interaction between users, helping content spread quickly on the platform. By stitching with trending and highly interactive videos, you can increase the reach of your videos.
Hashtag Challenge
Hashtag Challenges are one of the most effective ways to generate widespread engagement from the TikTok community. By encouraging users to create content around a specific hashtag, brands can increase their visibility and create a powerful wave of engagement. A successful example is the #IceBucketChallenge campaign, which attracted millions of participants and created a global viral effect.
Businesses can create Hashtag Challenges to encourage users to create content related to their products or services and make it easy for them to find related challenges, thereby increasing brand awareness.
TikTok Ads
Similar to other social media platforms such as Facebook, Instagram, etc., TikTok Ads will also provide users with a variety of different advertising formats, from In-Feed Ads, Brand Takeover, etc. to TopView. Each type of ad has its own advantages, suitable for each campaign goal, helping brands reach their target audience most effectively. For example, Brand Takeover allows brands to take over the user’s entire screen in the first few seconds of opening the app, creating a strong impression and increasing brand recognition.
As mentioned, each form of TikTok advertising will be suitable for certain goals. Grasping and understanding TikTok terms about advertising forms will help you choose the form that best suits your strategic goals. You can learn more about TikTok advertising forms through this article .
Trending Sounds
Sounds are one of the key elements that can help your videos become more popular on TikTok. Trending Sounds are sounds or songs that are trending on TikTok. Using these sounds in your videos can help increase your visibility on FYP and attract more viewers. Brands can leverage music trends to create relevant content and connect with their target audience.
Lives and Gifts
TikTok Live is a TikTok term for live streaming features on TikTok, allowing users to interact directly with their audience. You can easily see that recent Live sales sessions are very popular and receive a lot of interactions from users of different ages. Therefore, this is a great opportunity for brands to host online events, introduce new products or answer questions from customers.
In TikTok’s Live feature, Live viewers can show their love and support through Gifts, virtual gifts that viewers can purchase and give to Livestreamers, creating an additional source of income for content creators.
Some Other Common Terms
In addition to the terms about features on TikTok, you can easily come across other common terms when using this social networking platform.
KOLs (Key Opinion Leaders) are individuals with extensive expertise in a specific field and have a great influence on the community. They are often seen as opinion leaders, capable of orienting and creating new trends thanks to their knowledge and prestige. The influence of KOLs does not stop at sharing information but also strongly impacts consumer awareness and behavior.
KOC (Key Opinion Consumers) is a new term that has recently become popular, referring to users who have a great influence on the market through testing and evaluating products and services. A consumer trend that you can easily see recently is that consumers are often strongly influenced by reviews and comments from other users. They often look for this content to consider and compare before spending money to buy a product/service. Because of this, content revolving around product/service testing, reviews, etc. is often strongly received by consumers and viewers.
Viral is a TikTok term that refers to the phenomenon of a certain content spreading rapidly on social networks. When a content becomes viral, it has the ability to trend on TikTok, reaching a large number of users in a short time, creating strong attention and interaction. Viral is the goal that many marketing campaigns aim for, to increase brand awareness and promote community participation.
Influencers are people who have a significant influence on customers’ purchasing decisions and behaviors. They can be celebrities or have a certain level of expertise and status in the eyes of their audience. Influencers’ influence is often based on the level of trust and relationships they build with their followers, thereby creating a great impact on the consumer market.
Followers is a TikTok term that refers to the number of followers of an account or individual on social media. The number of followers is often seen as a measure of the popularity and influence of a person or brand. However, not only the quantity, but also the quality of followers is important, as loyal and actively interacting followers are what really bring value to communication and marketing campaigns.
Some Terms about TikTok Ads
In addition to the above TikTok terms, some other terms related to advertising on TikTok are also terms you should learn and understand:
BC (Business Center) is a business management tool where you can control all your advertising accounts and related partners. With BC, you can effectively manage members, accounts, and budgets, helping to optimize advertising activities and ensure everything runs smoothly. This is an indispensable part of running large advertising campaigns, especially when coordinating with many different partners.
A personal ad account is a tool for those who want to manage their own TikTok ad campaigns. With this account, you can add funds and adjust ad policies according to your personal needs. This gives you the flexibility and autonomy to test and optimize your own ad campaigns.
Agency advertising accounts are provided by TikTok to media and advertising companies to serve the advertising needs of shop owners or businesses. With this account, agencies can manage multiple campaigns for different clients, ensuring that each campaign is optimized for maximum effectiveness.
Campaign is the first step in deciding what type of ad to run. You need to clearly define the goals you want to achieve through advertising, such as increasing brand awareness, attracting new customers, or boosting sales. Defining clear goals will help you choose the right type of ad and measure its effectiveness accurately.
Ad Groups are where you decide who your ads will be aimed at. Here, you can set specific elements like placements, target audiences, budgets, schedules, optimization goals, and bids for each ad group. Segmenting into ad groups makes it easier to manage and optimize each part of your campaign, ensuring that your ads reach the right audience and are most effective.
Ads are the content you present to your target audience. This can be an image or a video, and is crucial to the success of your advertising campaign. Ad content needs to be engaging, clear, and relevant to your target audience to attract attention and drive action from customers.
Domain (domain name) is the website address, necessary for each landing page to operate. A clear and memorable domain will help customers easily access your website, thereby increasing the ability to convert and build brand reputation.
Subdomain is a type of subdomain created from the main domain name, often used to attach to landing pages containing products. Subdomain helps organize and classify content on the website effectively, while supporting SEO optimization and managing advertising campaigns.
The Destination URL is the URL you want users to land on when they click on your ad. While customers won’t see this URL in the ad, it plays an important role in guiding them to the desired landing page, where you can continue to engage and convert them into leads.
Conclusion
Now, you must have known about Some common TikTok terms for new users . MarkKnow hopes that this article will provide you with more knowledge about Digital Marketing. Update more topics as well as new, creative and specialized ways to make videos, to find your competitive advantage.
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