1. KFC plays big allowing users to exchange fake money for real chicken
Recognizing the increasing frustration of New Zealanders with traditional promotions when customers often find it difficult to win, the KFC fried chicken Brand in this country quickly launched a program. Unique, unprecedented promotion named KFCurency – where users can exchange fake money for real chickens.
Developed by Special PR, the campaign took place on October 8 at all KFC stores across New Zealand, from 10am to 4pm and only lasted for 1 day. Accordingly, customers can use money from board games to exchange for dishes such as: 2 pieces of Secret Recipe chicken with fries, 2 pieces of Hot & Crispy boneless chicken or 6 pieces of chicken nugget with fries
KFC New Zealand’s choice of board game money as the centerpiece of the campaign is a creative and particularly appealing idea. The combination of entertaining games and prize promotions has helped the brand create a fun, familiar feeling and turn everyday meals into an enjoyable experience. “KFCurrency” is a multi-channel media brand including: outdoor Advertising (OOH), social networks, radio and cooperation with influential figures. In particular, outdoor billboards are placed in prime locations, along with cooperation with radio stations such as 91ZM to spread information and create immediate attraction. In addition, the campaign was also shared on social networks, creating a wave of strong response from users.
KFCurrency promotes purchases during times that are usually quiet on weekdays
KFCurrency brought positive results for the brand when the number of customers increased significantly throughout the day of the program, especially at noon – usually a quiet time on weekdays. KFC also received positive feedback on Social Media platforms, with strong interactions showing customer excitement for this unique idea.
2. Corona turns the sun into a slice of lemon, recreating the “ritual” of drinking beer that made the brand famous
Corona – one of the best-selling beer brands in the world, recently impressed with a creative campaign, taking advantage of the mysterious natural phenomenon “solar eclipse” to recreate the “ritual” of enjoying beer with lime (lime). ritual) famous.
Corona turns a solar eclipse into a slice of lemon on the rim of the brand’s beer bottle (angle taken from Brazil)
This campaign is a collaboration between Corona and Agency DAVID Miami, led by Brazilian photographer Marcelo Maragni – a leading photographer in nature and landscape photography. Taking advantage of the annular solar eclipse event on October 2, photographers in countries such as Brazil, Chile, Uruguay and Argentina captured this moment from special positions, to look for angles perfect machine. From there, a unique image is shown when the sun is partially obscured, looking like a lemon slice on a Corona beer bottle.
Corona and the deep connection with nature through this campaign (photographed from Chile)
Originated from the idea named “For Every Sunset” (rough translation: for every sunset), Corona wants to convey the message of the brand’s deep connection with nature, the beach and relaxing moments under the sunset. At the same time, Corona has successfully recreated the “ritual” of drinking beer with a slice of lemon – which has become the brand’s symbol. This marketing campaign is also part of the communication strategy that values authenticity, naturalness and relaxation that Corona always pursues.
Corona recreates the “ritual” of drinking beer with lemon that made the brand famous (taken from Uruguay)
The campaign was deployed on social media channels as well as outdoor advertising (OOH) in many regions around the world, attracting the attention of beer enthusiasts and lovers of natural phenomena, especially in South America – where the eclipse is easiest to observe. In addition, the brand also cooperates with influencers to share images on social platforms, strongly spreading this interesting idea.
The next solar eclipse won’t take place until 2026, but Corona has perfectly taken advantage of the rare opportunity to combine the natural event with a brand ritual to create a unique and meaningful experience for client.
3. Levi’s and Beyoncé breathe new life into the brand’s “heritage” advertising series
After releasing the song Levii’s Jeans from the album Cowboy Carter, Beyoncé – a global star – took on the role of the main character in the campaign. “REIIMAGINE” launched in early October. This new campaign combines the rich heritage of Levi’s and the pioneering vision of one of the most influential figures in modern pop culture – Beyoncé.
Inspired by Beyoncé’s innovative approach to art, culture and Storytelling, the campaign REIIMAGINE recreating the images and classic advertising formats of Levi’s, giving them a modern breath through the creative guidance of director Melina Matsoukas. The first film in the campaign, inspired by the famous 1985 Launderette ad – TVC that helped the song “I Heard It Through the Grapevine” return to the Billboard charts and brought Beyoncé to the peak of fame. The films honor Levi’s “heritage” product lines when worn by famous global superstars.
Levi’s x Beyoncé returns in a new campaign
The campaign was promoted on multiple platforms including television, outdoor advertising, social networks, media publications and exclusive products… In particular, the campaign also appeared on large screens. in key markets such as San Francisco, Houston, Chicago, New York, Atlanta, Paris, London and Berlin.
Sharing about this collaboration, Beyoncé said: “The song Levii’s Jeans celebrates what I believe is the most American outfit, and what we are all proud to wear. Denim has long been viewed through a male lens, so this campaign from a woman’s perspective means a lot to me. I look forward to exploring innovative ways to incorporate our vision of empowering women and celebrating their strength.”
The campaign revives the ads that made Levi’s famous
The first film in the campaign was shot by Emmy Award-winning cinematographer Marcell Rév. In addition to the vivid images from the film, the Levi’s brand also collaborated with photographer Mason Poole, author of a series of timeless advertising images, to add to the list of iconic photos of Levi’s from Marlon Brando, Marilyn Monroe — and now Beyoncé.
Kenny Mitchell, Global Marketing Director of Levi Strauss & Co, shared: “The Levi’s brand has always been a symbol of people who are constantly moving forward in their quest for better things. We believe that an important part of that process is to continually disrupt and build new cultural norms. Through our collaboration with Beyoncé, we explore the power of creative reinterpretation, which helps us connect with fans in new ways, reaching and conquering the female demographic. and support the growth of women’s businesses. Through this, we hope to affirm Levi’s position as a lifestyle brand with leading denim products.”
4. IKEA Thailand caused a stir when it recreated flooded houses after the flood in the campaign “They lost more than a Home”
Borderless creativity in the advertisements of IKEA – a famous furniture brand from Sweden always makes a strong impression on users. But that’s not all, when IKEA also owns campaigns that touch emotions through smart and new expressions. “They Lost More Than A Home” is one such example. Launched around August 2021 with help from global creative agency VML Thailand, this campaign was launched to support families affected by severe floods in Northern Thailand. The campaign was deployed 24 hours immediately after the disaster occurred to promptly provide relief to victims.
IKEA Thailand caused a stir with its campaign to support families affected by floods
From the heartbreaking reality of houses destroyed after floods, IKEA’s advertisements have realistically recreated the image of a room flooded with mud – where furniture items that are decades old are now all gone. was heavily damaged. IKEA wants to emphasize that more than losing their home, they also lose memories and objects that connect the family. The brand wants to emphasize that restoring life after a natural disaster is not simply about rebuilding a house, but also about reviving memories and family values. Thereby, IKEA Thailand also cleverly affirmed the meaning of the furniture from its brand.
Restoring life after a natural disaster is not only about rebuilding a house but also reviving family memories
Not stopping at conveying a humane message, IKEA has committed to supporting affected families through charity programs, providing furniture and essential items. Also through this campaign, IKEA calls for help from the community, from donating to those in need to sharing their stories to create a wave of solidarity and mutual support in the community. Ikea also worked with The Mirror Foundation, a leading organization supporting flood victims, to quickly get furniture to those who need it.
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