What is Google Medic? Understand the correct algorithm & E-E-A-T optimal optimization

Google Medic is not just a regular algorithm update. This is a real “earthquake” for websites of Ymyl (Your Money Your Life) – where the Content can directly affect health, finance and user life. A series of websites on health, finance, laws … have achieved high rankings, suddenly falling out of the top after just one night.

The appearance of Google Medic has completely changed the way Google evaluates content quality – no longer based on keywords, backlinks or update density, but focus on criteria of reliability, expertise and prestige (E-E-A-T). This makes many businesses and teams doing SEO and Content are forced to look back at the entire content production strategy of their content.

In this article, MarkKnow will go with you to analyze the Google Medic algorithm – from the reason, the actual impact on the websites, to the detailed instructions on how to optimize the content and website structure in accordance with the E-E-A-Tcriteria, helping you not only avoid the risk of loss but also create a solid foundation for sustainable SEO development in the increasingly rigorous environment of Google.

What is Google Medic? Why is this algorithm born?

Algorithm Google Medic published in August 2018 and quickly became one of the most shocking updates in the SEO world, especially with the group website group. Ymyl – Your Money Your Life Such as: Health, finance, legal and education.

The core goal of this algorithm is Improve the quality of search resultsMake sure that the contents have a direct impact on the health and user life Prestige sourcehave real expertise and are clearly verified.

Google Medic Not a penalty update (penalty) It is a rating mechanism, helping to eliminate weak professional content – lack of source citing, no author information or from reliable situations. This algorithm particularly emphasizes the criteria E-E-A-T (Experience – Expertise – Authoritativeness – Trustworthiness)causing many websites to stand in the top of the sudden drop after only one night.

Medic affects the website like?

The Google Medic algorithm has created a big wave of changes for websites, especially in Ymyl group. The pages do not meet the criteria of expertise and the reliability that is seriously affected – relegation, loss of traffic and decline in prestige. This not only affects SEO results but also causes business damage if not timely adjusted.

The effects that websites are easily encountered after Google Medic updates include:

• Shut down ranking For health websites without a clear expert source.
• The article is not transparentlack of evidence, no author → easy to lose Trust from Google.
• Website is underestimated If there is no clear introduction page about the writer, do not update professional information.
• Traffic decreasesespecially with the site copy content, general content, lack of depth.
• Google Search Console does not report clearlymaking it difficult for timely detection and adjustment.

Note: If you are building content in the field of YMYL, invest in professional quality, transparency of information origin and build E-E-A-T from the domain level, the author to each article.

Why is E-E-A-T being a vital factor after Google Medic?

After the Medic update, term E-E-A-T It has become an indispensable male needle for SEO strategies in the field of Ymyl. If the content you provide can affect the finance, health, safety or happiness of others – then Google is especially strict in assessing the origin and reliability.

E-E-A-T is not only a SEO principle, but also a core criterion for Google to determine whether the content is reliable. Understanding and optimizing according to E-E-A-T is a mandatory for those who do content in the Ymyl group if they want to maintain a long -term ranking.

Here are 4 main elements that constitute E-E-A-T:

• Experience.: Does the writer have practical experience in the field?
• Expertise (expertise): The content is written by the person who has expertise and is clearly shown?
• Authoritativeness (authority): Is the author or website recognized by the community as an expert?
• Trustworthiness (reliability): Is the content transparent, accurate, reliable source?

Website optimization according to Google Medic

Google Medic is not only a content review update – but also a strict “filter” that requires websites, especially in Ymyl group, to prove the prestige and real expertise. To survive and sustainable growth after this update, you need to optimize the website in the direction of E-E-A-T.

Here are important optimal steps and detailed instructions on how:

Clearly display the author and professional information

For YMyl, Google is particularly interested in the writer. The article does not have the author or the “admin” will be considered a lack of transparency.

How to do it:

Attach specific author at the beginning or the end of the article.

Create your own author profile (/tac-gia/ten-tac-gia) with the following contents:

• Full name
• Professional avatar
• Professional title, qualifications if any (doctors, financial experts …)
• Experience, achievement
• LinkedIn, Google Scholar or professional social networks

Use the Person and Author Schema Markup to help Google understand this is a real expert.

Quote reliable source

Google does not appreciate subjective articles, lack of verification sources. Each content related to health, finance, legal … should be cited correctly.

How to do it:

Citing sources from large organizations such as:

• Medical: WHO, PUBMED, WebMD, CDC
• Finance: IMF, World Bank, Investopedia
• Law: Orthodox legal documents, reputable law firms

Link directly to the original reference (using rel = “nofollow noopener noreferrer”).

Insert at the end of the article to illustrate the source if the article is long.

Update old content

Old, outdated, no longer suitable will reduce the reliability of the whole site. Google appreciated the site with continuous updates.

How to do it:

Create Audit calendar periodically 3–6 months/time.

Check the factors:

• Old post date more than 1 year
• There is information that has changed over time (drugs, regulations, values ​​…)
• There are deviations or not cited

When updated:

• Fix content, add new data
• Attach the milestone “Update last …” on the article
• Update both sitemap.xml and ping google search consoles

Building the introduction page of the author and experts

Readers and Google want to know: “Who is talking to me?”. An expert introduction page is a mandatory requirement.

How to do it:

Create a category /doi-ngu, /vi-chung-toi or /chuyen-gia.

Content should include:

• List of experts who are cooperating with the website
• Detailed personal records, real photos, professional description
• Related articles of that expert
• Certification, qualifications, outstanding achievements

Apply Schema Markup Organization and Person to Google to identify the link between the author – article – website.

Structural data optimization (schema)

Google not only read words – they analyze the structure. Structural data helps Google better understand the content you provide.

How to do it:

Install the plugin that supports Schema if using WordPress (RankKhmath, Schema Pro …)

Or insert the manual JSON-LD

or the end

Use:

• Article, Newsarticle, Medicalwebpage for the article
• Person, Organization for the author and business
• Webpage, Breadcrumblist for the whole page

Check the error with Rich Results Test and Schema Validator

Optimize Google Medic does not stop at keywords or backlinks. It is the journey to build trust through content – author – user experience. SEO Success is a real value SEO.

Common mistakes when dealing with Google Medic

After Google Medic was released, many websites had wrong reactions in optimization and adjustment of content. Instead of improving the reliability and professional quality, many pages choose a temporary solution, cope or continue to maintain the old way of doing, making the ranking continue to decrease, lose the reputation and be difficult to recover later.

Here are the common errors that make the website “collapse” after Medic Update:

• Posting health posts written by noname, no one verifiers: Lack of author information, no expertise is clearly the leading cause of the content underestimated.
• Use vague information, no evidence: The content spread, emotional, without citing the official document is often removed from Google from the top.
• Do not build a specific expert or doctor Brand: The lack of a page introduction system, certificates, experience makes the website lack Trust and Authority.
• Focus on quantity instead of quality: Producing massively thin, not profound articles that can lead to “Thin Content” – one of the factors that makes the site relegation.
• Do not update the outdated content: The article contains old, false information or no longer suitable for the current time will be rated as a lack of trust.

Suggest: Start from reviewing the entire content in the site, prioritizing improving important articles and focusing on building professional records for each author to google to identify the correct E-E-A-T signal.

Conclusion and SEO strategy after Google Medic

Google Medic algorithm is not merely a SEO technique, but a strong reminder from Google about information quality – especially in the fields that directly affect user lives such as health, finance and education. To succeed in the new context, businesses cannot continue to be superficial, lack of expertise or click as a sole goal.

Instead, it is necessary to shift the strategy from “keyword seo” to “real value SEO”. That means building content based on E-E-A-T (Experience, Expertise, Authority, Trustworthy), select the writer with real knowledge, information proven and present transparently.

Effective direction for SEO after Google Medic:

• Building a team of real experts for each content array, with clear records.
• Designing a transparent site structure, easy to look up and create trust.
• Priority is given to making quality content instead of running in quantity and keywords.
• Strengthen links with reputable sources, research articles, specialized organizations.

Ymyl website can only develop sustainably if there is a serious content strategy, take users as centered and constantly improve the reliability.

Frequently asked questions about Google Medic (FAQ)

Here are common questions related to Google Medic algorithms – help you quickly grasp the key points to be optimal:

1. What is Google Medic?
Google Medic is an algorithm announced in August 2018, focusing on E-E-A-T evaluation and improving search quality for YMyl websites.

2. Why are health websites prone to falling after Medic?
Because the content of health has a great impact on the user life. If there is no authentication expert, clear evidence and transparent content, Google will not prioritize display.

3. How to identify the website affected by Google Medic?
Normally, you will see the traffic drop sharply, especially in sensitive articles such as medicine, disease, and finance. Check in Google Search Console or GA4.

4. Google Medic affects the most?
Mainly YMyl fields such as: Health, finance, legal, education – where wrong information can be harmful to users.

5. How to optimize E-E-A-T so as not to be relegated?
Clearly displaying the author’s information, citing reputable source vouchers such as WHO, PUBMED, updated old content, and building the author’s records transparent.

6. Should I delete low quality old post to improve SEO?
Should. E-E-A-Ts that should be deleted, edited or consolidated to another article to improve the overall quality of the website.

7. Medic is the penalty algorithm?
Are not. Medic only rearranges searching according to quality criteria, not directly “penalty”. But if the site does not optimize E-E-A-T, it will lose top quickly.