Similar to the article name, the name of the product or product category also needs to be placed properly. Only then will your products be able to easily reach the TOP of Google’s product search results.
Job product name on the website is not only a simple task but also plays an important role in SEO strategy. The name of the product or product category is placed correctly to help your products easily reach the TOP of Google product search results. In this article, MarkKnow send you effective ways to name your products. Make sure your website always stands out on search engines.
Why should you name your product according to SEO standards?
The product is difficult to find information on the website, possibly because the product name has not been optimized. In addition to the high number of orders and many likes or good reviews. The product name is an important factor that helps increase competitiveness. Posting products on the website is simple. But product name need to adhere to clear standards and specifications. Optimizing product names will improve searchability and attract customers effectively.
Guide to 5 ways to name products according to SEO standards
Here are the criteria for How to name products according to SEO standards:
Correlation between product and industry
A common phenomenon is that the names of products do not clearly distinguish between industries. Or the names of these products are not related to the industry. That is why the product can be sold but when searching, there is no information. Therefore, determine exactly which industry the product belongs to before product name and post it on the website.
Choosing niche keywords
Instead of choosing a hot keyword to compete with other products. You should use niche keywords to get better results. Because niche keywords often have similar expressions to the main keywords of the product. But the competition is much lower.
For example: The main keyword is “facial cleanser”. Then the product name can be: “Cetaphil Gentle Skin Cleanser”.
Add “Hot” keywords when naming products
Diversity in online market business. Duplication or similarity between products is no longer a surprise. Meanwhile, your competitors are also using the same SEO keywords as you. So how to make your product stand out?
Try adding some hot keywords to your product name. You may get more surprising results. What you need to do is retrieve hot keywords and prioritize keywords with higher search volume. Based on that list of keywords, you can divide to name your products.
For example: The main keyword is “mask”. Then you can product name is: “the best antibacterial KF94 mask”.
Use appropriate white space
You should not minimize the white space just to have a product title with more words. Because this method is not always effective. For example: The main keyword is “electric motorbike”, when written together the product name will be: “xemây điện”. When written together, Google bots will assume this is a word and it is very difficult to find. Sometimes, cutting white space also helps your product display better. Some keywords that can be mentioned are: TV, iphone13,…
No keyword stuffing
Title length is also an important factor. From the user’s perspective, they tend to product name The more complete and longer, the better. In fact, using keywords that are just enough to provide enough information is best. Keyword stuffing only makes your title long, confusing, and confusing.
For example: If the main keyword is “phone charger”, you should not write the product name like: “Cheapest Mobile phone charger, 12-month warranty.”
Tips to push TOP SEO product name
Use TOP product name
Using product information of a leading unit is a rather sensitive way. However, this tip can help you speed up the SEO speed of the product name. Do not just use the name of the leading product. You need to simulate all other information such as: images, product descriptions, … And of course, if your product price range is lower. Then you will attract more attention to the product.
Naming industry products according to structure
A pretty simple tip is to just name your product according to the industry’s existing structures. And this seems to be the easiest method to implement. 7 structures product name The 7 most common industries will be revealed below:
+ Computer/laptop: Product + Brand + size + model + chip/CPU.
+ Phone: Product + brand + model + memory + (color).
+ Interior: Product + brand + featured information.
+ Product Name Sports: Product + brand + model + feature information.
+ Shoes: Product + brand + (gender) + model + (color).
+ Health & beauty: Product + brand + quantity/capacity/weight.
+ Mother & baby: Product + brand + model + type + (quantity).
Job product name on the website is not only a small aspect of the online business strategy. But also an important factor affecting the ability to reach and attract customers. By applying effective SEO techniques. Businesses can improve search rankings, enhance online presence.
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