When you hear the word “voucher”, you may have used it, but do you really know what it is? What is a voucher? yet? This is a powerful marketing tool that helps businesses promote their brands, provide additional services to bring customer satisfaction and boost revenue. Let’s explore Voucher with MarkKnow in more detail as well as how to use it through the article below.
1. What is a Voucher?
What is a voucher? A voucher is a form of card or code used to receive incentives, discounts or free services from businesses. In today’s market, vouchers play an important role in boosting Sales and attracting customers.
Voucher Usually designed as a small card or electronic code, containing information such as value, expiry date and conditions of application. This concept has become familiar to modern consumers, especially in the retail and service sectors.
2. Origin of Voucher Formation
The concept of vouchers has been around since the 16th century, but their rapid development began in the 20th century. At that time, vouchers were mainly paper coupons, but with the explosion of technology, they have emerged in many modern forms such as shopping voucher electronics and QR codes.
Initially, vouchers were mainly used in the financial and banking sectors as a form of payment voucher. However, as the retail and commercial sectors developed, vouchers quickly became an effective marketing tool. Businesses realized the value of vouchers in encouraging customers to experience new products and services, helping to increase interaction and customer retention.
3. What Information Does the Voucher Include?
When you receive a voucher, the first step is to check the basic information on it to use it properly and effectively. A voucher usually contains many important details, each of which plays a separate role in determining its value and conditions of use.
- Vouchers usually include information about the value or discount amount. This is the most important detail because it shows the discount or value of the goods or services you will receive when using the voucher. This information is usually clearly displayed on the surface of the voucher.
- You should not ignore the voucher’s expiry date. This is the last time you can use the voucher before it becomes invalid. Therefore, it is very important to check the expiry date carefully to avoid the voucher becoming useless.
- It is also important to know the terms and conditions of the voucher. These may include requirements such as a minimum spend, the specific products or services the voucher applies to, and other restrictions. These are the terms you need to pay attention to to ensure you don’t run into problems when making a transaction.
- Some vouchers also provide a code or QR code. This code is usually required when you make a payment or redeem a voucher for a discount. The QR code can be scanned with a smartphone to validate the voucher and apply the corresponding discount.
- The voucher provider’s contact information may also be listed on it. This information will make it easier for you to contact the provider if you encounter any problems related to using the voucher.
In addition, depending on the type of voucher and its intended use, it may also include other information such as the recipient’s name, instructions for use, or business contact information.
4. Voucher Classification
Vouchers can be classified into different types based on their intended use and the value they provide. Here are the common types of vouchers:
4.1 Discount Voucher
Discount voucher (also known as discount voucher) is the most popular type of voucher, helping customers save money when shopping. These vouchers can be a percentage discount (for example, 20% off) or a specific amount discount (for example, 50,000 VND off). They are often issued in special promotions or loyalty programs. That helps to encourage consumers to shop more and strengthen customer loyalty to the Brand.
4.2 Free Shopping Voucher
Free shipping coupons allow users to get a product for free when they buy another product. For example, you buy a pair of shoes and get a pair of socks for free. These coupons are often used to encourage customers to try new products or encourage them to make a purchase. This is an effective marketing strategy that helps increase customer satisfaction and boost sales.
4.3 Service Voucher
Service vouchers allow customers to receive a discount or free service from a service establishment such as a restaurant, spa, or gym. For example, a voucher can be used to receive a free meal at a restaurant or a free massage at a spa. These types of vouchers are often used to promote services and attract new customers, while also encouraging customers to return.
4.4 Event Voucher
Event vouchers are vouchers issued for participation in special events such as conferences, exhibitions, or concerts. They may include incentives such as free tickets or discounts for attendees. Using event vouchers not only helps customers reduce costs but also gives them the opportunity to participate in cultural and social activities.
4.5 Product Exchange Voucher
A product exchange voucher gives consumers the opportunity to exchange an existing product for another product without spending extra money. For example, you can use this voucher to exchange an old shirt for a new shirt of equal value. This is a great way for customers to refresh their clothing or products without spending extra money.
5. Meaning of Voucher
Meaning of What is a voucher?? Vouchers play an important role in the business and marketing strategies of many businesses. Here is what it means for both businesses and customers:
5.1 For Businesses
- Increase revenue: Vouchers encourage customers to spend more, contributing to increased sales for businesses.
- Attract new customers: Attractive offers from vouchers can attract people who have never experienced shopping at the business.
- Increase brand awareness: Each voucher photo Every share is a branding opportunity.
- Stimulate purchases: Vouchers create a sense of “limited opportunity”, thereby encouraging customers to make faster purchasing decisions.
- Collect customer data: Through the issuance and use of vouchers, businesses can collect valuable information about customer shopping behavior.
5.2 For Customers
- Cost savings: Shopping voucher help customers buy products or services at more favorable prices.
- New Experiences: Vouchers encourage customers to try new products or services they have never used before.
- Feeling of being privileged: Owning and using vouchers gives customers the feeling of being specially cared for and receiving incentives.
- Gift: Voucher can be used as a meaningful gift for friends and relatives.
6. How to Use Voucher
Voucher uses can vary depending on the type of voucher and where it is issued. Here are some common uses:
6.1 Paper Voucher
Paper vouchers are usually issued in the form of physical coupons or cards. Customers need to bring this voucher to the payment point to apply the discount. At the time of payment, customers need to present the voucher to the sales staff for checking and confirmation before applying the discount or discount. Paper vouchers are very popular in local store or service promotions, they can be used at related retail stores or services.
6.2 Electronic Voucher
Electronic voucher or E-Voucher. So What is E-Voucher?? This is the digital version of a voucher. It is usually sent via Email or via a Mobile application. When paying, the customer presents the voucher code via phone or computer. Electronic vouchers offer superior convenience compared to paper vouchers, as they are easy to store and use without having to carry physical documents. At the same time, the use of electronic vouchers also contributes to reducing paper waste, helping to protect the environment.
6.3 Some Notes When Using Vouchers
When using a voucher, customers should pay attention to the validity period, applicable conditions and related requirements. For example, some vouchers may only be valid on specific days or cannot be combined with other offers. Read the conditions of use carefully before paying to ensure that you are taking full advantage of the value of the voucher.
7. Distinguishing Between Coupon, Voucher And E-Voucher
To help you understand better, below is a comparison table of E-Vouchers, Coupons and Vouchers:
| Criteria | Coupon | Voucher | E-voucher |
| Define | Discounts on specific products | Offers, discounts or free services | Electronic coupons |
| Form | Paper or digital | Paper or digital | Digital only |
| Duration | Usually short term | Can be short term or long term | Flexible, easy to change |
| Value | Usually a fixed discount or % | It can be monetary value or a specific product/service. | Similar to traditional voucher |
| Main purpose | Encourage shopping | Gift or promotion | Convenient and easy to manage |
| Personalization | Short | Medium | High |
| Tracking capabilities | Difficult | Medium | Easy |
Through this article, MarkKnow has helped you better understand what vouchers are and how they can help your business strengthen its connection with customers. Leveraging the power of vouchers to create attractive incentives will help enhance your brand value. Start applying voucher strategies today to see a clear difference in your business operations.
Frequently Asked Questions
1. What is a Gift Voucher?
A gift voucher is a gift certificate with monetary value, which the recipient can use to purchase goods or services at a designated store or website.
2. Is the Voucher Transferable?
Some vouchers are transferable, but many are specific to the original recipient.
3. Can I Use Vouchers at the Same Time?
This depends on the store’s policy, some places accept combining multiple vouchers, while others only allow one voucher to be used per transaction.
4. Can Vouchers Be Purchased?
Yes, many stores or websites sell vouchers as gift certificates that can be purchased to give to others.
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