Corona Beer bottles missing in its Ad Campaign to encouraging recycling
Environmental protection is not a new topic in communication campaigns, but look at how Corona – a beer Brand from Mexico, stirred emotions and renewed
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What is Rebranding? Your A to Z Guide to Successful Rebranding
In today’s ever-evolving market, the term Rebranding often pops up in strategic meetings and marketing discussions. But what does it entail, and why are so
Ajinomoto turns negative feedback into positive results through its popular “Frying Pan Challenge” campaign across Japan
Responding to customer feedback about frozen gyoza sticking to the pan when frying, Ajinomoto launched a half-year-long “Frying Pan Challenge” campaign to launch a new
Coca-Cola x Oreo will be Teaming Up for a Limited Edition Campaign
Confirming some previously leaked rumors, global brands Oreo and Coca-Cola have teamed up to launch two exclusive limited edition products inspired by each other: Limited
Small Businesses Win Big in the Branding Game
During the Parade of Athletes, at every event venue, and at every media opportunity, athletes typically wear apparel branded by their country’s sponsor. Unless, of
Understanding Brand Identity: What It Is and What It Includes
A System Brand Identity, The right approach not only shapes a business’s image but also creates a strong, recognizable experience and connection with customers. It
Fanta Haunted Apple x Beetlejuice Beetlejuice
Recently, the soft drink Brand from Coca Cola announced a new global cooperation strategy with Warner Bros. The campaign was carried out around the launch
How to Enhance Your Brand Presence on Threads
In April 2024, Zuckerberg revealed that Threads had more than 150 million monthly active users, a significant increase from the 130 million users reported in