[Week News] KFC turns the world into cake in 40th anniversary campaign

Explore unique and bold campaigns from KFC, Zara, Cheil Worldwide and Domino’s with Marketing AI now!

1. KFC turns the world into cakes in the 40th anniversary campaign to establish a Brand in Thailand

To celebrate the 40th anniversary of the fried chicken “delicious taste on each finger” set foot in Thailand, KFC in the country has done a unique and bold campaign – the story of a world made of cakes. Inspired by the best American TV show “is it cake?”- The place where players tried to distinguish real objects from … cakes, KFC has raised that idea in the two-and-a-half-long Advertising Video of me.

Created by Bananas Johannesburg and director Bruno Bossi from Carbon Films, an advertising recreated a boy’s odd journey in the heart of Bangkok – where everything was collapsed and turned into cakes. He hurriedly searched for the answer: Will his favorite fried chicken still fried chicken, or also turned into cakes? At the end of TVC, KFC let the man enjoy the true fried chicken and affirmed: Although the world around changes, KFC retains the typical fried chicken flavor, bringing peace of mind to the fans. Film ruler is a harmonious combination of funny, unique Storytelling and eye-catching images, creating a real party for the senses.

It is known that, although the advertising budget is limited, the Creative team has made the most of resources to create a high quality advertisement with impressive images. Bossi director shared about the implementation process: “Creating this world is both wonderful and scary. We have to balance humor, reality and chaos, and still retain the unique quality of the KFC brand. Although there are many challenges, but in the end, we have created a unique work. ” Justin Gomes, Leader of the scriptwriter in Bananas, added: “This is a sweet chaotic tornado, perfectly showing the passion for the KFC flavor of the Thai.”

2. Zara launched a new ski collection with a unique pop-up store in the Alps

Zara, a brand of Inditex Group, continues to affirm the creativity in products and business strategies. At the end of last year, the brand introduced a collection of skiing (Zara Ski) – the second collection in the past three years. To promote, Zara opened a unique pop-up store at Verbier, one of the most famous Swiss skiing areas.

Accordingly, this pop-up store is opened from February 6 to March 3, providing a space inspired by the snow tent, with a white light design that simulates snow ice stands out on the black floor. ball. Not only is the place to display new products, the store also enhances customer experience by serving hot wine. In addition, the outer area is arranged with skateboards and accessories, making customers more convenient to visit. It is known that this collection of Zara introduces skiing and snow skateboards (snowboard) for men, women and children, including jackets, sweaters, pants and seamless things (Monos) .

Zara Ski tries to connect with customers with unique experiences, Tahy for selling only products in the traditional way

Thereby, Zara Ski shows the brand’s efforts to connect with customers with unique experiences, far exceeding traditional products. This is not the first time Zara brings outstanding initiatives to enhance the user experience when before, the brand has also continuously renewed with: online shopping through Zara Streaming or coffee chain. Zacaffé exclusively, providing a full shopping experience.

Massimo Dutti’s pop-up door space at Verbier at the end of last year.

Zara’s initiative is the continuation of Massimo Dutti, another brand also belongs to Inditex, once opened a pop-up store in Verbier at the end of last year. If Zara has a modern and minimalist style, Massimo Dutti chooses a warm, close space, inspired by a wooden house on the mountain. These activities show that Inditex not only focuses on product innovation but also focuses on diversifying customer experience, while maintaining the individual personality of each brand. This is also part of the Swiss market expansion strategy – where the Group has 36 stores of many different brands as of the end of 2023.

3. The campaign to apply AI pair “lotus” with wild dogs with appearance, similar personality

Many studies show that: appearance and personality are important factors in the process of choosing pets. That is also the reason why the My Dog Twin campaign – was Cheil Worldwide, a marketing company of Samsung Group – deployed to connect those who want to adopt pets with dogs at the rescue farm with appearance and personality. homologous. Collaborate with King Ddangkong, a famous rescue dog on YouTube, a campaign to use Artificial Intelligence to find the right dogs for participants.

Statistics indicate that: Each year, about 80,000 dogs are abandoned in Korea, with a high number of holidays, when many families travel for a long time. In order to raise awareness about this issue and encourage adoption, My Dog Twin has been launched on the recent Lunar New Year – one of the biggest occasions in Korea with the desire to create an opportunity to help The abandoned dogs find new families.

Accordingly, the AI ​​system of My Dog Twin works by analyzing hundreds of photos of dogs at rescue farms and comparing the appearance and personality characteristics of participants. Who will consider factors such as face lines, expressions, tilt angle to find dogs with the highest similarity. For example, if the participant has a round cheek, the system will pair them with a dog with fluffy cheeks. If the participants have a bright smile, they will be paired with a cheerful and dynamic dog. In particular, King Ddangkong is also put into the system to increase the excitement in the double grafting experience.

After the system is completed, the participants will receive detailed information about the dog such as the name, age, personality, similarity and the reason why they and this dog are the perfect couple, From there create an emotional connection immediately. If you feel appropriate, participants can send the request for adoption immediately with a click.

In particular, every time the pairing results are shared on social networks, 100 won (equivalent to VND 1,771) will be donated to the Korean Dogs Sanctuary Rescue to support dogs at rescue farms.

Hyekyung Jeong, Creative Director at Cheil Worldwide, shared: “We always want to solve social problems through K-Content. With My Dog Twin, we continue to connect the virtual and real world, bringing the opportunity for abandoned dogs to find Gia Gia New communal house. “

Since its launch, My Dog Twin has attracted more than 20,000 participants in just two weeks. The campaign will continue to take place until March 31, 2025 and are promoted through Social Media platforms such as YouTube, Instagram and Tiktok.

4. The unique Ooh campaign of Indian Domino proves that the true pizza lover always see pizza right in the moment of daily life

On the occasion of the last world pizza, Domino’s India launched a unique advertising campaign called “Do you see pizza?” (roughly translated: Do you see pizza?). This campaign challenges viewers to find the shape of pizza right in the familiar daily items. Through the exploitation of close and creative images, the campaign cleverly emphasized that for real pizza lovers, the obsession with this dish is real and can appear everywhere .

Accordingly, Domino has placed outdoor billboards (OOH) of the campaign at strategic positions, crowded with people, in order to attract the attention of the pedestrians. Images on billboards are not real pizzas, but instead, they only suggest products through familiar images, easy to recognize in daily life, such as: Cloud , pouring coffee traces or torn newspapers … This approach not only creates a surprise but also highlights the creativity of Domino’s in combining advertising with daily life details.

Thanks to how to tell stories with funny images and effective interaction, the campaign “Do you see pizza?” has created a powerful viral effect. Domino’s interaction has increased by 10 times in less than 48 hours, proving the superior success of this campaign in attracting attention and impressing users. Through taking advantage of advertising in an attractive context and media, Domino’s strengthens its position as a cultural symbol, not just a Pizza brand.