Christmas is not only a time to share gifts and enjoy a warm party, but also an occasion for famous brands to compete to launch emotional TVCs, creating stories close to the audience. Below is a list of 36 outstanding Christmas TVC campaigns!
1. Skyn: Real Blind Date by UltraSuperNew (December 11)
Christmas in Japan often brings a romantic atmosphere and focuses heavily on love, creating a special and warm space. Placed in the context of the Christmas season to enhance the meaning and create a unique highlight for the product, the Skyn Brand brings a new perspective on the term “Blind date”.
2. Frito-Lay: Share More Joy – Frio Lay (December 8)
Frito-Lay brings a whole new story in “Share More Joy”. Instead of letting Santa eat cookies, give him a pack of Lay snacks.
3. Aldi: Christmas Eve by TBWAParis (December 7)
Aldi France’s new story about a modern-day Santa Claus. He decided to deliver the gifts a day early because he wanted to make the most of New Year’s Eve and cook for his loved ones.
4. Now: So Much To Love by House 337 (December 1)
The image of comedian Katherine Ryan wearing a pudding-shaped outfit is not only a way to attract attention and make a strong impression, but can also be part of an Advertising campaign or event. special. This could create curiosity and social discussion around her and the Now streaming service, while also increasing awareness and engagement with the audience.
5. Royal Mail: In Goods Hands by AMV BBDO (November 24)
Royal Mail has created a poetic ad that celebrates the hard workers over Christmas, especially those who deliver parcels all year long in the cold of the winter months. The campaign is not only a way for Royal Mail to honor its staff, but also a way to create emotions and interact with customers. Advertising can communicate their commitment to the service and at the same time enhance the positive image of the brand in the minds of consumers. Acceptance and appreciation of the merits of transportation workers can make advertising more authentic and closer to the community.
Instead of taking a humorous approach to the holiday, Apple chose a completely different direction. The strategy focuses on creating a unique and enjoyable experience, thereby building a deep connection with customers.
7. Cadbury: Chocolate Coins by VCCP London (November 20)
After nearly 10 years absent from shelves, confectionery brand Cadbury is making a splash by bringing back its chocolate coins just in time for the holidays. To commemorate the occasion, the Mondalez-owned company and advertising Agency VCCP released an integrated advertising campaign, including OOH advertising on a suburban building in Leeds. Campaigns are seen as a great way to attract attention and create anticipation for a product’s return.
8. Tesco: Become More Christmas by BBH London (November 19)
Tesco’s 2023 Christmas advertisement featuring a family showing the festive spirit has attracted viewers’ attention. This campaign capitalizes on the insight that for many people, Christmas is not just a big day but also has a deeper emotional meaning. A focus on family and holiday spirit can create a strong connection and create a positive impression with customers.
9. Temptations: Cats Lose Their Cool by Adam&EveDBB (November 16)
A vintage-inspired ad for pet food brand Temptations, evoking nostalgia for holiday specials from the 1970s. These are familiar Christmas songs , elaborate decorations and even flashy costumes.
10. Ikea: Take a Holiday from the Holidays by Rethink (November 14)
Although, Christmas is one of the busiest times of the year and no matter how much we look forward to and cherish celebrating with family and friends, at some point we all We all need a little rest.
11. KFC: KFT by Mother (November 10)
KFC has stated that, contrary to popular belief, sometimes the customer is not always right. For years, customers have been asking this fast food brand to offer turkey burgers, but KFC wants to remind everyone: “We’re just sticking with chicken.”
12. JD Sports: The Bag For Life by Uncommon
JD Sports’ Christmas campaign celebrates the 25th anniversary of JD’s iconic duffel bag, an icon in British youth culture. Featuring 14 influential figures (rappers Kano and Central Cee, singer-songwriter Cat Burns, YouTuber Chunkz…), the campaign showcases their impact on community and culture.
13. Walkers: Walkers Christmas by Sips and Bites
Christmas wouldn’t be complete without sharing a bag of Walkers crisps with family and friends. The TVC will be supported by OOHTV, with advertising playing on big screens at Christmas markets across the country, as well as OOH, radio and social advertising until 31 December.
14. Peta: Kill the Tradition, Not a Turkey by House 337
This Peta campaign may focus on creating awareness about promoting an animal-free lifestyle. By using Jane Horrocks’ tone for Tessa, they may have wanted to create a message that was fun and humorous but still contained a serious message about animal treatment during the holiday season. This campaign can help promote awareness of environmentally and animal-friendly food options during the holiday season.
15. John Lewis: Snapper, The Perfect Tree by Saatchi & Saatchi (November 9)
John Lewis’s Christmas advertisement called “The Perfect Tree” with the idea of replacing the Christmas tree with a fly trap tree is a Creative idea. Choosing a traditional symbol like a pine tree and changing it into a humorous image like a trapeze tree can create surprise and attract attention from the audience.
16. Muji: Christmas by Jenny Wright (November 7)
This advertising campaign may emphasize creating a sophisticated and relaxing festive atmosphere, while also introducing Muji products that are cute and suitable for the season. Jenny Wright’s creativity can be used to create a unique look and interact with customers’ emotions during the festive season.
17. Amazon: Joyride by DLMDD (November 6)
Amazon used a heartwarming cover version of The Beatles’ “In My Life” for its holiday campaign. Deciding to use a cover version can bring a warm and friendly feeling, create a festive atmosphere and connect with the target audience.
18. Heathrow: On This Day by St Luke’s
Heathrow has launched a festive campaign with the message “memories are made with loved ones and often while departing or arriving at the airport”. The campaign could focus on the idea that Heathrow airport is not just a place to host travel, but also a place to create special experiences and unforgettable festival memories.
19. Asda: Make This Christmas Incredible by Havas (November 4)
Asda has followed up on the success of last year’s Buddy the Elf with a festive hit starring Canadian crooner Michael Buble in this year’s Christmas TVC.
20. Boots: Thank you, Santa by The Pharm / VMLY&R (November 3)
Carrying a Boots shopping bag full of gifts, a young girl and her mother make a journey to the North Pole to deliver gifts to Santa Claus in an exciting Christmas TVC.
21. Vodafone: Feel The Connection by Ogilvy UK
Vodafone has launched its festive advertising campaign, focusing on the importance of connecting with people and the things that matter most at Christmas.
22. Coca-Cola: The World Needs More Santa by WPP Open X led by VMLY&R, Ogilvy and Essence Mediacom
Coca-Cola’s “The World Needs More Santas” brings the message “Anyone can be Santa” to everyone – each of us is a Santa Claus bringing happiness to everyone with compassion and generosity in a meaningful Christmas TVC.
>>> Details: Coca Cola brings message of kindness to Christmas campaign
23. Morrisons: More of The Winning Feeling by Leo Burnett
Morrisons Christmas TVC celebrates the hard work of party hosts – who work hard to create a warm and happy atmosphere during the festive season.
24. Lidl: A Magical Christmas by The Romans (November 2)
Supermarket chain Lidl wants to remind people how small gestures can make a big difference this winter. The campaign focuses on encouraging people to take small actions, such as sharing, kindness and caring for others, to make winter a warm and meaningful one.
25. TK Maxx: Festive Farm by Wieden+Kennedy London
The return of the ‘lil’ goat could add to the recognition and consistency of the TK Maxx brand in the 2024 Christmas TVC. The campaign presents a festive picture with a combination of fashion and fun, using interesting and creative elements to attract viewers’ attention.
26. Waitrose: Just Can’t Get Enough by Saatchi & Saatchi
Waitrose is planning to add more humour and fun to its advertising next year and has used its Christmas TVC as a springboard for this new creative direction. Set at a fun, child-free festive party, it features Eurovision presenter Grahame Norton.
27. Sports Direct: Dream Big by Mox London
Sports Direct is the latest brand to release a Christmas TVC and, like last year, there are plenty of familiar faces. However, the positive message behind the new campaign is what the Fraser Group-owned brand wants people to remember. Sports Direct wants to demonstrate that they are more than just a place to shop, they are part of the community and create a positive experience for their customers.
28. Shelter: Good As Gold by Don’t Panic (November 1)
In the UK, 131,000 children will be homeless this Christmas – an increase of 10,000 on last year. To highlight this, housing and homelessness charity Shelter has released a poignant festive ad that brings these figures to life. The campaign could focus on creating awareness and compassion for the plight of children and families in temporary accommodation over the festive period, encouraging community support and highlighting the importance of togetherness during the festive season.
29. M&S: Love Thismas (Not Thatmas) by Mother
M&S’s 2024 Christmas TVC features a star-studded cast including Queer Eye’s Tan France, actors Hannah Waddingham and Zawe Ashton, and singer Sophie Ellis-Bextor. The use of multiple celebrities could help increase customer engagement and engagement with M&S’s festive campaign.
30. Asda: Pop The Bublé by Havas
Supermarket chain Asda has released a Christmas advert on ITV’s Good Morning Britain. In the clip, staff relax in the break room between shifts, but are disturbed by an unusual ‘pulley’ sound as the clock strikes midnight. They decide to investigate the source of the sound and discover a door with a note reading “MB inside. Do not open til 1.11.23”. The campaign builds anticipation and excitement in the run-up to Asda’s official festive opening.
31. Argos: This Christmas, There’s More To Argos
Argos’ festive campaign sees the return of Toys Connie and Trevor, creating a festive atmosphere. The campaign could focus on showing the fun, excitement and anticipation of choosing and shopping for toys at Christmas.
32. Dobbies: Find Your Christmust by Elvis
As consumers become more conscious about their spending, the campaign presents Dobbies as a magical festive destination, helping you spend wisely this Christmas.
33. Primark: It’s Here by Continuous (October 30)
Primark’s Christmas TVC focuses on conveying the message of the diversity and richness of products available at Primark, supporting both those who have intended to buy in advance and those who are in the process of searching for products that suit their needs.
34. Etsy: Your Mission by Orchard
Etsy’s Christmas TV series addresses a common dilemma when it comes to shopping: not knowing what to buy, even for someone we love the most.
35. Freemans: Made You Look by MullenLowe
For the first time, Freemans’ Christmas TVC has been widely communicated across various channels such as YouTube, Pinterest, Instagram and Facebook. This is also the earliest campaign to be deployed and launched during the festive season in the brand’s 118-year history.
36. Peroni: Living Every Moment by Unbound
Peroni’s advertising campaign, directed by Bafta-winning British director Tom Green, focuses on the special gift of Christmas. The campaign creates a warm and friendly atmosphere, encouraging people to come together and enjoy special moments during the festive season.
Conclusion
Not only is it a way for brands to promote their products, implementing advertising campaigns through TVCs is also a way for brands to connect with customers through warm Christmas stories.
Comment Policy: We truly value your comments and appreciate the time you take to share your thoughts and feedback with us.
Note: Comments that are identified as spam or purely promotional will be removed.
To enhance your commenting experience, consider creating a Gravatar account. By adding an avatar and using the same e-mail here, your comments will feature a unique and recognizable avatar, making it easier for other members to identify you.
Please use a valid e-mail address so you can receive notifications when your comments receive replies.
