Christmas is the time when people start to relax and unwind after months of hard work. On the other hand, Christmas is the time when the world of marketing comes alive. Therefore, marketing has a deeper impact on people during this festive season. We have seen many creative Christmas marketing campaigns over the years that have touched, excited or made us happy. Join MarkKnow to read ten unique Christmas campaigns that will surely inspire your business.
Google: Santa Tracker
The “Google Santa Tracker” Christmas campaign was first launched by Google at Christmas 2016 and has remained one of the Brand’s annual Christmas marketing campaigns for many years. Basically, Google Santa Tracker is an entertainment platform themed around Christmas. Users can visit the website santatracker.google.com to experience it at any time.
Inside Google Santa Tracker, there are many attractive games such as Gumball, Memory, North Pole Airport, Rocket Sleigh, Dasher Dancer,… Combining virtual reality technology with cute animated videos. Besides, from date December 24, Santa Tracker will be unlocked and users can find Santa’s trip from all over the world.
H&M: Come Together – Let’s go together
H&M’s Christmas campaign is called Come Together, with the main activity being a TVC directed by Wes Anderson, starring Adrien Brody. After only twenty-four hours of launch, Come Together has attracted a large number of consumers and held the #1 trending position on YouTube in many countries.
The Video tells the story of train drivers and passengers on a Christmas day train that is delayed due to difficult weather conditions. Faced with that difficult situation, the commander decided to change the atmosphere by asking everyone to search for festive materials for Christmas decorations. And then, passengers – all wearing H&M clothes – celebrated a warm Christmas together on the train.
The advertisement not only introduces new winter items in H&M’s Christmas collection but also cleverly integrates warm, positive emotional elements into its story.
Starbucks and the #redcupcontest
We all know that the Christmas season doesn’t really start until Starbucks covers all their paper cups, their traditional cups, red. This long-standing holiday tradition is something fans look forward to every year.
In 2014 and 2015, #redcupcontest spread the word by inviting customers to share and tag their photos of Starbucks red cups for a chance to win one of five grand prizes offered by the brand.
The results of this campaign were astonishing. In just the first two days after launching the campaign, a photo was uploaded to Instagram every 14 seconds. With more than 40,000 photos, this campaign has brought great success to the brand.
Starbucks succeeds by maintaining tradition and incorporating important special prizes into the campaign. More importantly, Starbucks has tapped into the trend of user-generated content, where customers become brand advocates and participate in marketing.
Mulberry Christmas Campaign
The road to Instagram marketing is quite difficult for luxury brands, but Mulberry has succeeded. Mulberry’s Christmas marketing campaign is called #MulberryGifts, which showcases a series of stunning videos featuring the brand’s new and iconic products.
The modern, cool, youthful twist of the video series ensures that the content will definitely attract audiences on the social network Instagram. By parodying the lyrics of familiar traditional songs along with attractive gifts integrated into impeccably beautiful film shoots of famous brands, the campaign was a great success.
John Lewis: #BusterTheBoxer
When British department store John Lewis debuted its 2016 holiday ad, Buster the Boxer won the hearts of audiences around the world. What really gets us excited about #BusterTheBoxer is that John Lewis didn’t stop at TV ads.
This is the story of a little girl named Bridget whose hobby is jumping on spring mattresses. When her parents bought her a trampoline for Christmas, they soon discovered that she wasn’t the only one with this passion. Even the animals around the house and her beloved dog also like the spring board. The advertisement is very humorous, gentle and has brought billions of dollars in revenue to the brand during the Christmas holiday.
Ikea: The Other Letter
The Other Letter is a very meaningful Christmas campaign carried out by Ikea Spain in 2022. The brand released a video of 10 children writing two letters, the first letter is to Santa Claus to ask what their wish is, the second letter is sent to their parents. Immediately after reviewing the children’s letters, it can be seen that their dream is very simple: wanting to spend happy time with their parents.
The wish to play tickle games with their parents, play football games, listen to their mother tell stories or play cowboys with their father,… wishes that seem very simple, but for children are very precious. Thereby, the campaign conveyed a meaningful message to parents that they should spend more time with their children because that is the most precious gift.
LEGO: Build a Playful Holiday
In 2022, LEGO launched a global Christmas campaign called “Build a Playful Holiday”. The campaign was deployed in more than 35 markets with a series of exciting activities on multiple media channels such as television, social networks, influencer marketing, building its own website Holiday Gifts,… This is also the first marketing campaign LEGO’s fairy tale has the appearance of a famous star like Katy Perry.
However, the most prominent point of the campaign is the clever exploitation of UGC – User-Generated Content. Specifically, LEGO has collected and posted a series of LEGO creations from consumers on social networking sites and websites. These content immediately attracted the attention of the community, encouraging other LEGO customers to create and share their products on social networking sites.
This not only helps LEGO show care and respect for customers, but also diversifies marketing content and helps businesses spread the campaign even more strongly.
Coca-Cola: The Letter
Coca-Cola is one of the brands most anticipated by consumers every Christmas. Every year, the brand launches its annual campaign in the third week of November, called #HolidaysAreComing with diverse themes from online to offline.
In 2020, the #HolidaysAreComing series was also carried out as usual. However, instead of conducting the Coca-Cola Christmas Truck Tour like every year, the brand launched a global campaign called “The Letter”. “The Letter” is a 2-minute and 30-second short film, made by Jojo Rabbit – a prestigious Oscar-winning filmmaker.
In the movie, Coca-Cola tells the story of a father’s journey, overcoming countless challenges to bring his daughter’s letter to Santa Claus. However, in the end, the father did not have time to send the letter before Christmas and was brought home by Coca-Cola’s familiar Christmas Truck Tour. When he reopened the letter, the father was surprised to realize that his daughter’s wish was nothing more than that her father could come home for Christmas.
Meaningful footage has helped Coca-Cola fully convey the message of friendship, touching the right emotions about each person’s desire to reunite their family when Christmas comes.
Disney: From Our Family to Yours
“From Our Family To Yours” is a special Christmas marketing campaign conducted by Disney on the occasion of the 40th anniversary of its partnership with Make-A-Wish Children’s Charity.
The campaign includes a short film set in the 1940s, telling the story of a grandmother and granddaughter who make lanterns together every Christmas season. However, as she grew older, she became more indifferent and gradually forgot her family’s Christmas traditions. Until she saw her childhood toy, Mickey Mouse – the symbol of Disney and also the childhood of many people, the girl seemed to recall old memories and realize the meaning of those words. moments with family.
The movie ends with the happy grandmother seeing the house decorated with familiar lanterns and the Mickey Mouse gift prepared as ever.
The film has touched the emotions of many viewers, reminding each viewer to cherish meaningful moments with family and relatives and not forget old cultural values. With a humane message and an emotional implementation, this Christmas marketing campaign has helped Disney successfully score points in the hearts of consumers.
WestJet: Christmas Miracles – Christmas miracles
With more than 50 million views on YouTube, it is not difficult to see the popularity and success of the “Christmas Miracles” Advertising campaign from WestJet Airlines.
Specifically, WestJet has installed an electronic board for customers to talk directly to Santa Claus before they board the plane. Santa asked customers what they wanted for Christmas. Passengers have made many unique requests from teddy bears to smartphones. Perhaps most customers just think these are fun questions without knowing there is a real surprise waiting for them on the flight.
Immediately after receiving customers’ wishes, WestJet employees actually bought the exact gifts they wanted, from small gifts to TV screens,… The gifts were beautifully packaged. Cute and unexpected messages sent to customers when they board their flight. Customers burst into tears when the wishes they told Santa actually came true.
Conclusion:
Whatever your holiday season strategy may be, it’s important to remember that you’ll be facing fierce competition. After all, the holidays are a time to spend with family, friends and loved ones – and are also the best time to increase brand revenue. The key to a brand’s success when implementing a Christmas campaign is to be different from its competitors in the market.
Source: Compiled
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