The year-end holiday season is always an endless source of inspiration for unique communication ideas. Join MarkKnow to explore the latest holiday campaigns from famous brands on the market right now!
Burger King spreads the holiday spirit with a 31-day gift calendar and a series of attractive promotions
In the atmosphere of the approaching holiday season, the world’s leading fast food Brand – Burger King did not miss the opportunity to conquer customers with a series of impressive programs and activities. This is considered a move to help the fast food chain recover from the financial challenges it is facing, in the context that the company’s revenue in the US decreased by 0.4% and net restaurant growth decreased by 1.6% in the quarter. 3.
The “31 days promotion” program in December
In an effort to bring a special experience to customers, the brand decided to “play big” when launching the “31 Days of Promotion” program lasting from December 1 to December 31. Through the Burger King application, each member of Royal Perks – the company’s loyalty program – will have the opportunity to receive attractive incentives such as free food (applicable to certain bills), cheap Whopper $3 every Wednesday and exclusive Burger King-themed souvenirs, including sweaters, scarves, holiday decorations. Profits from the sale of these products will go to the Burger King Foundation to support charitable causes.
Notably, the “31 Days of Promotion” program also brings back two famous dishes of the brand: Cheesy Tots and BK Melt sandwiches. These dishes will be officially served to Burger King customers from December 7 and only last for a limited time.
BK Advent Calendar nostalgic calendar
This year’s festival season marks a first Burger King launches “BK Advent Calendar”. – the four-week period before Christmas). The calendar is expected to be released on November 22 and sold for $19.54 – symbolizing the year Burger King was founded. The unique idea of this calendar also comes from the 12 surprise gifts contained inside inspired by the past and present of the brand.
From the familiar dishes that made Burger King famous like the Whopper and Chicken Fries, and memorable moments like the Burger King Kids Club from the 90s are recreated with emotion. More than an advent calendar, this is also Burger King’s nostalgia for its 70-year history of establishment and development.
Experience Burger King Village virtually right on the brand’s app
Burger King also brings the holiday season closer to customers through the virtual Burger King Village experience right on the brand’s app. Here, users will be immersed in the atmosphere of a winter village, where they can decorate their home in a festive style. Every day, users can open the mailbox at their doorstep to receive special offers such as discounts on items, free food or exclusive merchandise. BK Village not only helps increase user interaction but also fits Burger King’s strategy of collecting customer data, while helping build customer loyalty through gamified experiences (game features). play).
It is known that in February this year, this store chain also thoroughly grasped the Artificial Intelligence (AI) trend with the “Million Dollar Whopper” contest, allowing customers to create their own Whopper. Customers can choose up to 8 burger ingredients in the BK app and the bun will be created by AI and the winner will have a chance to receive a prize of up to 1 million USD.
Amazon causes a sensation with a holiday season TVC reviving the classic song “What the World Needs Now Is Love”
Choosing a unique path for the holiday season campaign, this year Amazon wants to convey a message of love and solidarity. That is the reason why this technology empire decided to revive the classic song, a symbol of peace and human solidarity – “What the World Needs Now Is Love”, through a TVC called “Midnight Opus”.
Conceived by the studio’s in-house team in collaboration with production company Hungry Man and director Wayne McClammy, “Midnight Opus” is about a theater janitor with a natural singing talent and a dream. dream of becoming a star. Colleagues encouraged and brought that musical dream back by giving the janitor the opportunity to stand on stage. In that moment, he chose to sing “What the World Needs Now Is Love” – a song that encourages dreams and promotes love in life. Amazon contributed to that moment in a subtle way by giving the janitor a tuxedo, to make his performance even more perfect.
With cinematic images and style, the ad will air in cinemas alongside upcoming major films such as Moana 2 and Wicked, on November 27. The 90-second version of the ad will also appear on Prime Video, marking Amazon’s foray into Video Advertising, starting in January this year.
The campaign was born at a time when conflicts around the world were escalating and right in the midst of the tense presidential election in the US. Amazon has launched this campaign in many countries such as the UK, France, Germany, Italy and some other European countries, showing the brand’s efforts to spread the values of love and solidarity during the holiday season. festival.
“Midnight Opus” can be considered a continuation of the pursuit of musical style and emotional Storytelling – something that Amazon has demonstrated very successfully in its 2023 holiday season campaign, with the song’s instrumental mix. In My Life by The Beatles. In addition, Amazon also promotes modern technology initiatives for the year-end shopping season. Recently, the company launched virtual stores with 3D technology, allowing users to explore hundreds of products and interact with holiday-themed content in a vivid way. These initiatives reflect Amazon’s continuous efforts to enhance the intuitive and convenient online shopping experience for customers, especially in the context of technology increasingly influencing users’ shopping habits. .
Starbucks brings a moment of peace amid the busy holiday season through a new campaign
The holiday season is perhaps the most important and anticipated occasion of the year, but it is also the busiest time for shopping for goods and decorating the house. This year, Starbucks takes users away from the hustle and bustle to enjoy a moment of peace through new campaign called “Drink In, Breathe Out”. The campaign marks Starbucks’ partnership with TBWALondon and will be deployed across broadcast, digital, outdoor and owned media across the EMEA region – Europe, China East and Africa.
The highlight of the campaign comes from a TVC segment that uniquely combines 3D backgrounds, stop motion techniques and animated 2D characters. The story is about a modern man busy with dozens of tasks during the holiday season. While rushing through scenes of parties, gatherings, shopping and seemingly endless tension. Only when he stops to enjoy his favorite Starbucks drink does everything slow down, helping him reconnect with loved ones and feel the real holiday spirit.
Through that, “Drink In, Breathe Out” wants to honor Starbucks’ mission in connecting people and the community. Thereby, showing respect for all human emotions during the holiday season and making Starbucks a place to enjoy moments of relaxation and peace with loved ones.
Michelle Chin – Vice President of Marketing & Product at Starbucks, said: “Amid the hustle and bustle of the holiday season, Starbucks can provide the one thing most needed: a moment of peace. “Drink In, Breathe Out” is a celebration of ordinary moments by encouraging relaxation amidst chaos. We want to remind everyone that we are a community cafe where everyone can pause, reconnect and share meaningful moments, whether with loved ones or by themselves”.
Meanwhile, Lauren Coates, Creative Director at TBWALondon, said: “The textures of this campaign are amazing—from the mini red cups to the elaborate cartoon characters and realistic Starbucks imagery. The combination of 3D, stop-motion and 2D animation brings a magical quality that can convey the message and call to action ‘Drink In, Breathe Out’ this festive season.”
In particular, on this occasion, Starbucks also launched a Christmas menu with the return of the iconic Red Cup, along with drinks like Toffee Nut Latte and new items like Gingerbread Cream Iced Chai Tea Latte and Caramel Waffle Cream Iced Latte.
KOI The combined with Peanuts brings users back to their childhood through a fun new collection
Joining the exciting atmosphere of the holiday season, KOI Thé – a famous Taiwanese milk tea brand, has joined hands with legendary characters in the comic strip Peanuts by Charles Schulz to bring users back to their childhood with limited product collections and attractive themed drinks.
To mark this collaboration, Koi Thé launched Peanuts-themed figurines (minifigures), allowing customers to collect adorable items featuring famous characters such as Snoopy, Charlie Brown and Funny Friends in fun costumes or gestures, imbued with a festive atmosphere. These figurines are a creative cross between Koi Thé’s innovative beverage products and the iconicity of Peanuts, bringing excitement to the milk tea loving community and fans of these cute characters.
In addition, KOI Thé also offers special souvenir collections such as: drinking glasses, special packaging, or accessories with images of Peanuts characters. These products will be sold at Koi Thé stores, and customers can receive special gifts when purchasing certain drinks.
This combination not only attracts milk tea lovers, but also provides an opportunity for those who love Peanuts to experience the iconic collectible gift, returning to their childhood with the funny character and adorable in Peanuts. Beyond commercial value, the handshake of KOI Thé and Peanuts has created an opportunity for cultural connection and affirmed the position of the two brands in the hearts of fans.
Comment Policy: We truly value your comments and appreciate the time you take to share your thoughts and feedback with us.
Note: Comments that are identified as spam or purely promotional will be removed.
To enhance your commenting experience, consider creating a Gravatar account. By adding an avatar and using the same e-mail here, your comments will feature a unique and recognizable avatar, making it easier for other members to identify you.
Please use a valid e-mail address so you can receive notifications when your comments receive replies.
