Adobe Fresco becomes a free drawing application on the occasion of its 5th anniversary
On the occasion of the 5th anniversary of its launch, recently, graphics software manufacturer Adobe announced that it has unlocked all tools of the digital drawing application Fresco. Previously, Adobe Fresco had a free version with limited features and a paid plan (Fresco Premium) to unlock advanced tools. However, Adobe has now decided to make all of Fresco’s features available for free, including advanced brushes, the ability to export files in high quality formats, and additional tools. This means anyone can freely explore and take advantage of professional drawing tools that were previously only available to paid users.
Fresco brings an extremely vivid drawing experience with more than 1,000 brushes that realistically simulate traditional drawing materials such as pencils, paintbrushes, and brushes right on digital devices. The latest update also brings several features aimed at increasing accuracy and creativity. Motion effects such as “bob”, “breathe” and “bounce” make it easy for users to animate compositions in seconds, while reflection and rotation symmetry tools are powerful tools in creating Supports more complex designs. Especially for iPad users, Fresco provides an extremely smooth and accurate drawing experience thanks to deep integration with Apple Pencil Pro.
Which is probably good News for the artist community, especially those who love drawing on iPads and tablets. It is known that Fresco stands out with vector and raster drawing tools, along with a special feature called live brushes, helping users create effects similar to oil paint or watercolor on paper.
From “Lovin’ it” to “Lovin’ Me”: McDonald’s Singapore positions itself as an ally for youth mental health
The transition from adolescence to adulthood has never been easier, especially in the context of increasing social pressure, many young people find it difficult to find their own place. This makes them susceptible to stress, anxiety or even depression. Recognizing this, McDonald’s Singapore has launched a new initiative to make this place not only a place to eat but also provide companionship and emotional support for young people.
Accordingly, McDonald’s Singapore joined hands with Advertising company Golin to launch the “Lovin’ Me” campaign on October 10 on the occasion of World Mental Health Day. The campaign was launched to promote self-love, mental health and psychological resilience among young people through diverse content forms such as music, podcasts and illustrated guides.
As part of the campaign, McDonald’s composed a new song called “Lovin’ Me”, with the message of encouraging young people to accept themselves. The song is performed by famous artists and content creators in Singapore: Haneri (Daphne Khoo), WhyLucas (Lucas Yong) and Layyi (Esther Lo). Through the lyrics and images in the MV, the song conveys the message of encouraging young people to accept all their natural emotions and love their imperfections.
The campaign also includes a podcast series called “Lovin’ Me Conversations”, scheduled to launch in November. In this podcast series, Haneri – an artist participating in the campaign – will chat with mental health activists. psychologists, experts and therapists to discuss the psychological issues facing today’s youth. The goal of “Lovin’ Me Conversations” is to help normalize conversations about mental health and provide useful, practical information to a young audience.
In addition, the initiative also offers “Lovin’ Me Resources” that provide companionship and support for young people in the field of mental health. “Lovin’ Me Resources” includes tie-ups with key organizations and programs such as Mindline, Care Singapore, Youth Line and the Institute of Mental Health. This helps young people easily access appropriate services.
Notably, McDonald’s also provides “Lovin’ Me Reminders” – visual materials to emphasize the importance of mental health. This reminder set includes sticker sets suitable for WhatsApp and Telegram, along with downloadable phone wallpapers, to help remind young people to take care of their mental health every day.
Mr. Benjamin Boh, Managing Director of McDonald’s Singapore, shared: “With the ‘Lovin’ Me’ campaign, we want to create a safe space where young people feel seen, heard and encouraged. We hope to inspire a community that prioritizes mental health and helps young people confidently accept themselves.”
More than just a food Brand, the “Lovin’ Me” campaign is a continuation of McDonald’s Singapore’s previous efforts in promoting mental health for users. Last year, this brand launched the “Feelings Cards” set – a set of games that help children identify and understand their emotions, to support children in exploring mental health from an early age. little.
L’Oreal invests heavily in Pinterest to conquer genZ “gods”.
Pinterest is increasingly positioning itself as an ideal tool to help brands reach genZ. According to information from Marketing Dive, it comes every week 84% of Gen Z users on Pinterest say they find products that match their personal preferences and style when shopping on the platform. That is also the reason why Gen Z has become Pinterest’s fastest growing user group, accounting for 42% of the total global users.
Grasping this trend, L’Oréal brands recently tested Pinterest’s new advertising features. In particular, L’Oréal became Pinterest’s first partner for the Collages Remix feature – a tool that allows users to collaborate and create based on existing collages, encouraging users to create shoppable content Shop right on the platform.
It is known that L’Oréal brands such as Maybelline, Garnier, Essie, and NYX Professional Makeup have used Collages Remix in marketing campaigns. In particular, Maybelline has exploited the “CorpCore” fashion trend and achieved an interaction rate 5 times higher than the brand and beauty industry average thanks to this feature. Thanks to heavy investment in Pinterest, searches for “Maybelline” on this platform have increased by 32% compared to the previous year, and half of those searches come from Gen Z. To celebrate the upcoming Halloween season, Maybelline is also suitable Partner with Pinterest to get ahead of the trend report for the occasion and use the “Babellines” network to create seasonal makeup tutorials.
L’Oréal’s efforts on Pinterest reflect how established beauty brands try to rejuvenate their image to stay relevant while new brands like Elf and Rare Beauty – now two cosmetic brands Gen Z’s leader – is rising strongly. In addition to Pinterest, Maybelline is also reaching Gen Z for the Halloween season with advertising through Snapchat’s “Phantom House” content series.
It’s not just L’Oreal. Other brands like Pacsun and Urban Outfitters have also recently leveraged Pinterest in their Digital Marketing Campaigns. In the second quarter, Pinterest reported revenue of $854 million, up 21% over the same period last year – an impressive growth figure that shows the shift in brands’ interest in this platform.
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