Explore creative advertising campaigns from globally renowned brands now!
1. Nike recycles scraps from old shoes to produce “Grind Dumbbell” handweights
Nike – the giant of the sports fashion industry continues to extend its responsibility to protect the environment and sustainable development through a Creative new campaign called “Nike Grind Dumbbell”. From seemingly useless waste, the Brand turned them into Nike-style hand weights.
In the production of the Nike Grind Dumbbell, Nike uses advanced technology to sort and process recycled materials. Rubber materials from shoe soles, textile fibers from shoe uppers, and foam from linings are ground up and converted into new raw materials, ready for the production of workout equipment such as dumbbells. This technology not only reduces waste but also ensures that the final product is high quality, meeting Nike’s rigorous standards for durability and safety.
Designed for sports enthusiasts and environmentalists, each dumbbell is made from at least 20% Nike Grind rubber—waste from the sportswear giant’s footwear manufacturing process. This dumbbell product marks the first time Nike has turned recycled materials into sports equipment. The sturdy design with the weight arm ensures a friction grip but is still comfortable, suitable for practitioners whether at home or in the gym. Dumbbells come in 15 weight levels, priced from $15 for 2.5 pounds and up to $97 for 45 pounds.
Besides, Nike Grind Dumbbell focuses on fashionable design and style. The product is printed with the brand’s signature swoosh logo and sharp numbering. In particular, Nike also turns each dumbbell into a unique and unique version, because they all have different colors. Colorful spots mixed from crushed pieces of sneakers, have been included in the Nike Grind Dumbbell, making the design unique, while also helping to remind of the product’s environmentally friendly materials.
The Nike Grind Dumbbell is part of not just a physical product but also Nike’s commitment to sustainability. The campaign sends a strong message about minimizing the environmental impact of the fashion and sports industries, while encouraging consumers to choose sustainable products.
2. Mayhew Animal Home demonstrates the mental health benefits of companionship with pets through “Light at the End of the Tunnel”
To help people raise awareness about mental health, Mayhew Animal Home – a famous charity organization in the UK specializing in animal care and protection – has joined hands with advertising company McCann Demand and artist Justin Metz to develop the project. launched an advertising campaign called “Light at the End of the Tunnel” on World Mental Health Day (October 10). The campaign comes as one in seven British adults say their mental health is at an all-time low – an alarming rate of concern.
True to the name of the campaign, “Light at the End of the Tunnel” shows a dark tunnel, at the end of which light shines to form the shape of a pet, showing that dogs and cats are ” “light” of faith and hope brings people out of difficult situations. From there, Mayhew Animal Home wishes to emphasize the connection between human mental health and a positive relationship with animals. Through encouraging animal adoption, Mayhew hopes to provide not only a new home for homeless pets, but also help people find solace and joy in everyday life.
The campaign not only brings hope to homeless pets but also contributes to helping people overcome psychological challenges during difficult times. The message of resilience and compassion continues to resonate, encouraging people to constantly look forward to a brighter future, sharing the responsibility of caring for both spirit and animals.
3. Apple launches its first movie for Apple Vision Pro immersing viewers in a World War II-era submarine
As one of the company’s outstanding technology products, Apple Vision Pro is constantly upgraded by the “giant” to bring users the most realistic and vivid multi-sensory experiences. Recently, Apple invested in a movie specifically for Apple Vision Pro – “Submerged”, produced using Apple Immersive Video technology, immersing viewers in the space of a World War II-era submarine.
The film was directed by Edward Berger, the famous filmmaker who won an Oscar for All Quiet on the Western Front. Submerged is set in a 23-ton full-scale submarine, built from real steel, brass and metal, modeled after World War II-era submarines. Parts of the set were constructed to be completely submerged, and there were camera traps and special effects designed to expose Apple Immersive Video cameras to sparks, steam, water and fire. without losing the audience’s sense of immersion.
Through the Apple Vision Pro device, where virtual reality technology and 3D video vividly combine with sound and space, viewers will enter a true adventure with an unforgettable immersive experience. More than an entertainment product, Submerged has opened a new era for Storytelling in the film industry.
“With Submerged, a vibrant film from talented director Edward Berger, we are excited to launch the next generation of narrative filmmaking.” shared Mr. Tor Myhren, vice president of Marketing Communications at Apple. “Vision Pro puts you at the heart of the story — inside a packed submarine, side by side with the crew. This level of immersion has never been experienced before, and we’re excited to see how it will inspire filmmakers to push the boundaries of visual storytelling.”
Besides Submerged, Apple also revealed a series of projects recorded using Apple Immersive Video technology. Next month, Apple will join hands with The Weeknd to launch an immersive music experience to honor this famous artist’s highly anticipated new album titled “Hurry Up Tomorrow”. With “Concert for One”, a new concert series scheduled to launch later this year, fans will be immersed in performances from the world’s top artists, opening with a special performance from women. RAYE award-winning British artist. Along with that, new episodes of “Adventure”, which follows pioneering athletes facing inspiring challenges, will also be released this year.
4. Ogilvy New Zealand launched a creative advertisement to raise women’s awareness about breast cancer with the message “Know what’s normal for you, so you’ll know what’s not”
Advertising is increasingly proving its positive influence in enhancing and improving public health. That’s why Breast Cancer Foundation New Zealand and Ogilvy launched a campaign to raise awareness about breast cancer and encourage women to check their breasts regularly to detect breast cancer early. unusual changes.
Ogilvy New Zealand used a very creative and personalized approach in this campaign. Instead of focusing on the fear of disease, the campaign encourages a positive relationship with the body through the use of images of breasts with “unusual” features such as being able to emit light, play music to attract attention and solve a frustrating problem through humor, instead of fear.
Ogilvy NZ Executive Creative Director Kristal Knight said: “We needed to create a comfortable space around a topic that is not easy to share. “Knowing what’s normal for you” is not just a call to action, but also the push to eliminate the fear of getting to know one’s own body. So, to make this message memorable, we came up with the idea of creating breasts that have magical abilities, to make this message memorable. Remind all women that even if your breasts are “unusual” to others, they will always be “normal” to you and that differences are inevitable from person to person. So you need to learn about my body.”
Campaign tagline “Know what’s normal for you, so you’ll know what’s not” (roughly translated: “Know what is normal for you, so you know what is not normal”) emphasizes that each person’s body is different, and only you can understand the changes that may indicate sign of a potential health problem. Along with that, the campaign will also provide online tools, such as a breast check guide and Mobile application, to help women easily track signs of abnormalities.
Another creative element of the campaign is the use of minimalist yet sophisticated graphics, combined with clear, simple messages, making the content easy to understand and remember. These images were used across Social Media platforms, websites and outdoor advertising, helping the campaign reach a large target audience. The campaign has had a significant impact by motivating many women in New Zealand to become more aware of their breast health. It not only helps increase the rate of periodic breast examinations but also changes the health care habits of many women, helping them become more confident in protecting their bodies.
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