In recent days, Labubu has been one of the names that has been dominating social networking sites across Asia. From a little-known teddy bear toy product, Labubu has suddenly become wildly sought after, with sales growing at a rapid rate in less than half a year. So what has made Labubu so incredibly attractive?
Labubu – The toy that is causing a fever all over Asia
After the craze for porcelain hair clips, Labubu teddy bears continue to be a product that is dominating social networking sites. Over the past 3 months, the name Labubu has become a new craze among young people across Asia, from China, Korea to Vietnam, all are fascinated by this unique teddy bear.
The explosive growth in demand for Labubu has caused the price of the product to increase dozens of times. Labubu was originally priced at around ¥99 in China, but is now being sold in other countries for up to ¥512. It is estimated that this special teddy bear has contributed 626.8 million CNY, equivalent to 86 million USD, accounting for 14% of the company’s total revenue.
What is Labubu?
Labubu is a teddy bear toy product from the famous Chinese toy brand POP MART. The Labubu character was originally designed by Hong Kong artist Kasing Lung in 2015. Inspired by a character in the Monster Kingdom series, Labubu is designed based on the style of Norse mythology, with the shape of a rabbit with sharp teeth, a lovely chubby shape and a mischievous smile. Labubu’s design generally brings a sense of humor, personality and cuteness.
After being acquired by POP MART, this character was officially included in the famous toy series The Monster. From here, Labubu began to be designed in many different shapes, colors and costumes, becoming one of the main toy products of this brand.
Talking about POP MART, this is one of the largest toy manufacturers in China as well as in the world. This brand once caused a fever with the Blind Box toy model (Random toys sold in a closed box). Labubu is also a toy sold under this model.
However, in the early stages of production, Labubu was not well known. It was mainly used for display and targeted at art toy enthusiasts. It was not until the first half of 2024 that Labubu really turned a new page when it became famous as a unique fashion accessory for young people.
Solving the Labubu Fever: The Attraction of Influencers & The Mysterious Effect of “Blind Box”
Unlike the Porcelain Flower Hairpin or other hot-trend products on social networks, Labubu is a relatively expensive toy. However, the demand for this product has grown very strongly in recent days. There are even many new forms of business such as: Auctioning rare Labubu, Producing other accessories from Labubu,… So what is the reason that makes young people willing to spend a large amount of money to own Labubu?
Entering the Fashion Industry, Labubu elevates the Utility of a Toy
Before really exploding thanks to Lisa, Labubu made a decisive move for the life of this product – That is entering the Fashion industry. In early 2024, within the framework of Milan Fashion Week, Italy, this toy product suddenly appeared at the Pronounce fashion show. Two Labubu models wore the latest outfits in Pronounce’s collection and “attended” in the first row. The appearance of two stuffed models among a series of celebrities attracted a lot of media attention throughout the show. It is worth mentioning that Pronounce’s outfits are very suitable for Labubu’s somewhat individual and mischievous style.
Labubu at the fashion show
The impressive fashion debut has opened a new direction for Labubu. No longer limited to the “toy” segment, Labubu has become a new and unique fashion accessory for consumers. The special market expansion strategy, meeting a new branch of consumer demand, has opened up a wider business opportunity for Labubu and is also the premise for the virality of this product at the present time.
Viral explosion thanks to the influence of Influencer – Lisa Blackpink
Labubu really exploded when Lisa Blackpink promoted it. Around April 2024, Lisa suddenly posted some pictures of Labubu teddy bears on her Instagram channel with more than 104 million followers. Lisa’s huge influence made this unique teddy bear quickly attract the attention of the public.
In particular, Lisa is also known as a star with great influence in the fashion industry. She is the ambassador of many high-end fashion brands, constantly leading new fashion trends for young people. From here, Labubu’s fashion positioning continues to be strengthened and spread more strongly.
After Lisa, a series of KOLs, KOCs and celebrities also caught the trend of using Labubu, making the influence of this toy increasingly explosive.
The Mysterious Appeal of the Blind Box Model
Labubu is also a toy produced according to the famous Blind Box model of POP MART. The feeling of mystery and suspense every time you open a Labubu box creates excitement and delight for young people, especially when opening rare Labubu versions.
Combined with the ART TOYS style – Art Toys, Labubu makes users tend to want to collect. Therefore, many Labubu buyers not only buy one product but also try to collect a full set of these teddy bears, up to dozens of different models.
Besides the above objective reasons, Labubu itself also has many factors to become viral. First of all, Labubu’s appearance is quite unique, a mix of cuteness and mischievous humor. This helps the product easily reach many ages from children to young people. Besides, Labubu manufacturer is also very smart when creating many different versions of Labubu with their own characteristics, accompanied by unique costumes and accessories.
Conclusion:
Overall, the fashion twist is one of the most important reasons for Labubu’s success. Combined with the influence of Influencers as well as some clever Sales strategies of POP MART. Labubu’s case also shows a new direction for toy brands, not only producing to meet consumers’ entertainment needs but also expanding business opportunities to many other fields.
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